📌 Core Information
🔹 Job Title: Sr. Specialist, Marketing Operations
🔹 Company: Expedia Group
🔹 Location: Washington - Seattle Campus
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the design of marketing automation strategies
- Recommending data-driven campaigns to enhance partner experiences
- Evaluating existing marketing journeys and optimizing processes
- Collaborating with cross-functional teams to drive growth
ASSUMPTION: This role requires a strong understanding of marketing automation tools and a strategic mindset to drive long-term acquisition and retention goals.
📋 Key Responsibilities
✅ Work with team members to understand marketing stakeholders' requirements and act as a conduit to technical teams
✅ Support the creation of automated, multi-touch, targeted prospect and customer lifecycle marketing programs
✅ Process Management; identify, support the design, and document scalable processes to enable the marketing team to be more effective in their daily work and drive alignment
✅ Support data migration projects, testing of new fields, and other system updates/changes to ensure that the business use cases and requirements are met
✅ Provide recommendations and input on goals, objectives, strategy, and marketing automation best practices, supporting management of internal stakeholders acting as an internal automation strategy consultant
✅ Be accountable for quality execution and timeliness of all automation projects and campaigns
✅ Monitor marketing programs and data transfer processes to ensure proper execution of email programs
✅ Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures
✅ Strategic mindset that can see beyond the day-to-day to help the business achieve long-term acquisition and retention goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and process improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2B tech marketing experience with at least 3+ years of admin experience in Marketo and strong experience with Salesforce
Required Skills:
- Strong analytical skills, able to draw insights and intelligence from marketing data
- Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
- Technically capable, excellent communicator, and a desire to improve processes
- Experience with Marketo Revenue Cycle Model, Custom Objects, and Velocity Scripting preferred
- Past experience working in a Marketo stand up project, or experience implementing Marketo to Salesforce integrations a plus
Preferred Skills:
- Experience working within a matrix organization
- Knowledge of database structure, data hygiene, analytics, and attribution
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $87,000.00 to $121,500.00 per year
Benefits:
- Travel Perks
- Generous Time-Off
- Parental Leave
- Flexible Work Model
- Career Development Resources
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Seattle area.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the Software Development and Travel industries, powering global travel for everyone, everywhere
Company Size: 10,001+ employees, offering a large, diverse work environment with numerous growth opportunities
Founded: 1996, with a rich history in the online travel industry
Company Description:
- Expedia Group brands power global travel for everyone, everywhere
- Design cutting-edge tech to make travel smoother and more memorable
- Create groundbreaking solutions for partners and foster an open culture where everyone belongs
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group's large size and diverse portfolio of brands offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing operations function
Reporting Structure: This role reports to the B2B Digital Operations team within the Travel Partnerships and Advertising department
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to increase pay up to $139,000.00 based on ongoing, demonstrated, and sustained performance
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Access to career development resources and training opportunities
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the marketing operations function or explore other roles within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Washington - Seattle Campus
Geographic Context:
- Seattle, WA, is a vibrant, tech-centric city with a thriving job market
- The company's headquarters is located in the heart of the city, offering easy access to public transportation and amenities
- Seattle has a mild, oceanic climate with moderate rainfall throughout the year
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or other senior stakeholders
Key Assessment Areas:
- Technical skills in Marketo and Salesforce
- Analytical and problem-solving abilities
- Strategic mindset and long-term planning
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing automation best practices and data-driven decision-making
- Showcase your ability to work effectively in a matrix organization and collaborate with cross-functional teams
ATS Keywords: Marketo, Salesforce, Marketing Automation, B2B Tech Marketing, Lead Scoring, Lead Nurturing, Segmentation, Personalization, Database Structure, Data Hygiene, Analytics, Attribution, Process Improvement, Automation Strategy, Campaign Management, Email Programs, Documentation
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic mindset, and ability to work effectively in a collaborative, matrix organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Other marketing automation and CRM tools as needed
ASSUMPTION: Familiarity with Marketo and Salesforce is essential for this role, with other marketing automation and CRM tools potentially being used based on the specific needs of the projects.
👔 Cultural Fit Considerations
Company Values:
- We believe travel is a force for good
- We create transformative tech that enables unforgettable experiences for all travelers, everywhere
- We foster an open culture where everyone belongs
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Flexibility and adaptability in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional team environment?
- Are you comfortable working with data and using it to drive marketing strategies?
- Can you adapt to changes and prioritize multiple projects effectively?
ASSUMPTION: Candidates who align with Expedia Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a matrix organization may require additional communication and collaboration efforts
- Balancing on-site and remote work may present unique challenges
- Keeping up with the latest marketing automation tools and best practices may require continuous learning
- Managing multiple projects and priorities may be demanding at times
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role focuses more on marketing automation strategy and less on day-to-day campaign execution compared to similar roles
- Expedia Group's large size and diverse portfolio of brands offer unique opportunities for career growth and development
- This role requires a strong understanding of both Marketo and Salesforce, unlike some similar roles that may focus on one tool
ASSUMPTION: While this role shares similarities with other marketing operations positions, its focus on strategy and the unique context of Expedia Group set it apart.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve marketing campaign performance
- Collaborating with cross-functional teams to optimize the Marketo-Salesforce integration for improved data transfer and accuracy
- Conducting a comprehensive review of existing marketing journeys and recommending improvements to enhance partner experiences
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of innovation and continuous improvement?
- What are the most challenging aspects of working in a matrix organization, and how can this role help address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interview questions by reviewing the job description and practicing common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to discuss your approach to marketing automation strategy and provide examples of your past successes in the field
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
