📌 Core Information
🔹 Job Title: Senior Specialist, Wholesale Marketing
🔹 Company: Crocs, Inc.
🔹 Location: Westwood, Massachusetts
🔹 Job Type: Hybrid (Collaborator - 4 days in-office)
🔹 Category: Corporate
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading marketing initiatives for key wholesale accounts
- Developing customized go-to-market strategies
- Analyzing account performance and managing budgets
- Collaborating cross-functionally and mentoring junior team members
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build effective relationships with wholesale partners.
📋 Key Responsibilities
✅ Lead marketing initiatives for key wholesale accounts, developing growth plans with cross-functional teams
✅ Develop customized go-to-market strategies for accounts, including paid social, digital media, in-store activations, print, sales programs, and promotional campaigns
✅ Carry out analyses of account performance, delivering actionable insights, tracking metrics, and producing comprehensive post-mortem reports
✅ Lead all aspects of budgets, ensuring efficient allocation of marketing funds while improving return on investment across wholesale campaigns
✅ Act as a mentor and guide for junior wholesale marketing specialists, encouraging standard methodologies in project execution and partner communications
✅ Represent the marketing team in high-level wholesale account meetings, providing strategic recommendations and support in sell-in discussions
✅ Lead cross-functional collaboration with merchandise, sales, creative, and digital teams to improve the efficiency of activations
✅ Orchestrate the planning of major brand and account-facing events, industry trade shows, and high-profile wholesale activations to reinforce brand presence and positioning
✅ Travel ~25% of the time, supporting sales meetings, account visits, and live marketing activations
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive wholesale marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in wholesale marketing, shopper marketing, or brand marketing, ideally within the footwear or fashion industries
Required Skills:
- Proven track record in developing strategic marketing plans and implementing multi-channel campaigns tailored for wholesale partners
- Strong budget management experience, ensuring financial efficiency and program impact
- Expertise in forming relationships with key accounts, ensuring mutual growth and marketing alignment
- Outstanding leadership and presentation skills, influencing internal teams and external partners
- Highly proficient in Excel, PowerPoint, and marketing analytics tools
- Ability to innovate marketing solutions that align with brand positioning and industry trends
Preferred Skills:
- Fluency in additional languages
- Experience with specific marketing tools or platforms
ASSUMPTION: Candidates should have a solid foundation in wholesale marketing, with a proven track record of driving growth and improving ROI for wholesale accounts.
💰 Compensation & Benefits
Salary Range: $95,000 - $105,000 per year
Benefits:
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short and long-term disability coverage
- Paid time off
- Employee assistance program
- 401k program with company match
- Additional voluntary benefits
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the wholesale sector. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 2002 (as Crocs, Inc.)
Company Description:
- Crocs, Inc. is a global leader in casual footwear, offering a wide range of comfortable and stylish products
- The company is known for its iconic Crocs clogs and has expanded its portfolio to include the HEYDUDE brand
- Crocs, Inc. is committed to sustainability, transparency, and socially conscious business practices
Company Specialties:
- Footwear design and manufacturing
- Retail and wholesale distribution
- E-commerce and omnichannel retailing
- Global brand management
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. offers a dynamic and innovative work environment, with a strong focus on employee growth and development.
📊 Role Analysis
Career Level: Senior Specialist
Reporting Structure: Reports directly to the Wholesale Marketing Manager
Work Arrangement: Hybrid (Collaborator - 4 days in-office)
Growth Opportunities:
- Potential advancement to a management role within the wholesale marketing team
- Expansion of responsibilities to include additional accounts or brands
- Cross-functional career growth opportunities within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (Collaborator - 4 days in-office)
Office Location(s): Westwood, Massachusetts
Geographic Context:
- Westwood is a suburb of Boston, offering a mix of urban and suburban living
- The area is known for its strong retail presence and easy access to major transportation hubs
- Westwood is home to several corporate headquarters and is a popular location for businesses in the retail and fashion sectors
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The Westwood office provides a convenient and accessible location for employees, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Wholesale Marketing Manager and a member of the HR team
- Final interview with the Wholesale Marketing Director
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and allocation
- Cross-functional collaboration and communication
- Relationship-building and stakeholder management
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant wholesale marketing experience and achievements
- Demonstrate strong analytical skills and data-driven decision-making
- Showcase ability to build effective relationships with key stakeholders
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare for behavioral and situational interview questions focusing on marketing strategy, budget management, and stakeholder communication
ATS Keywords: Wholesale Marketing, Shopper Marketing, Brand Marketing, Budget Management, Cross-Functional Collaboration, Marketing Analytics, Strategic Planning, Digital Media, In-Store Activations, Promotional Campaigns, Consumer Behavior Insights, Creativity, Project Management, Visual Merchandising
ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, analytical skills, and ability to build effective relationships with wholesale partners.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, JIRA)
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation platforms (e.g., Marketo, Pardot, Mailchimp)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Comfortable and approachable
- Inclusive and diverse
- Creative and innovative
- Collaborative and supportive
- Responsible and sustainable
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with Crocs, Inc.'s commitment to comfort, inclusivity, and creativity?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do you thrive in a data-driven and analytical work environment?
- Are you able to build and maintain effective relationships with key stakeholders?
- Do you have a proven track record of driving growth and improving ROI for wholesale accounts?
ASSUMPTION: Crocs, Inc. values candidates who embody their core values and work style, with a strong focus on comfort, inclusivity, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple wholesale accounts and their unique marketing needs
- Balancing strategic planning with tactical execution
- Navigating a large and dynamic organization
- Adapting to changes in the retail landscape and consumer behavior
- Working effectively in a hybrid work environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional brand marketing roles, this position focuses specifically on wholesale accounts and requires a deep understanding of the wholesale market
- Compared to retail marketing roles, this position involves less day-to-day store management and more strategic planning and collaboration with wholesale partners
- Career progression in wholesale marketing may differ from that of brand or retail marketing, with unique opportunities for growth and specialization
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on wholesale marketing and account management.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a key wholesale account, including paid social, digital media, in-store activations, and promotional campaigns
- Analyzing account performance data to identify trends, optimize marketing efforts, and improve ROI
- Managing the planning and execution of a major brand event or industry trade show, ensuring alignment with brand positioning and business goals
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, showcasing the candidate's ability to drive growth and improve ROI for wholesale accounts.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to wholesale marketing and how this role fits into that strategy?
- How does the company support the growth and development of its wholesale marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its wholesale marketing initiatives, and how will this role contribute to those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the company's culture, and the team's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your wholesale marketing background and strategic mindset
- Prepare for behavioral and situational interview questions focusing on marketing strategy, budget management, and stakeholder communication
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
- If selected for an interview, research the company's wholesale marketing strategy, recent campaigns, and industry trends to demonstrate your knowledge and enthusiasm for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
