Sr VP Marketing & Communications
The Jed Foundation
Full-time
On-site
New City, New York, United States
📣 Marketing Communications (MarCom)
📌 Core Information
- Job Title: Senior Vice President, Marketing & Communications
- Company: The Jed Foundation
- Location: New York City, New York
- Job Type: Full-Time, Hybrid
- Category: Non-profit, Marketing & Communications
- Date Posted: April 7, 2025
- Experience Level: 10+ years
- Remote Status: Hybrid (based out of the NYS Tri-State Area)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing and communications efforts to enhance JED's brand and visibility
- Driving awareness and demand for JED's programs and initiatives
- Overseeing strategic direction and execution of marketing, communications, and media relations
- Collaborating with cross-functional teams to ensure alignment and effectiveness in content delivery
- Managing a high-performing team and departmental budgets
ASSUMPTION: This role requires a strategic and hands-on leader with a strong background in marketing and communications, preferably within the nonprofit sector. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams to achieve organizational goals.
📋 Key Responsibilities
- Strategic Leadership:
- Develop and implement a comprehensive marketing and communications strategy
- Ensure consistent, clear, and impactful messaging across all channels and stakeholders
- Serve as a thought leader, advising senior leadership on best practices and innovative approaches
- Leverage data and insights to refine strategies and optimize decisions based on performance metrics
- Brand and Reputation Management:
- Oversee and maintain JED's brand identity, ensuring brand integrity and consistency
- Develop strategies to enhance JED's reputation and visibility among key stakeholders
- Monitor media coverage and public perception, managing crisis communications and reputation risk
- Marketing and Demand Generation:
- Design and execute marketing campaigns to increase awareness and drive engagement with JED's programs and initiatives
- Lead promotional efforts to support fundraising and donor engagement strategies
- Utilize market research and data analytics to optimize marketing strategies and outreach efforts
- Public/Media Relations:
- Oversee public relations strategy to elevate JED's visibility and credibility in national, regional, and sector-specific media
- Cultivate and maintain strong relationships with key journalists, media outlets, and influencers
- Support senior leaders in preparing for media engagements, interviews, and speaking opportunities
- Editorial Oversight:
- Develop and enforce editorial standards and processes to ensure timeliness, accuracy, and alignment with brand voice, mission, and messaging
- Supervise editorial planning and content calendar, coordinating with internal teams to align editorial efforts with key campaigns and initiatives
- Guide and support all editorial content, ensuring editorial quality, consistency, and intended impact
- Digital Presence and Social Media:
- Lead JED's digital marketing strategy, including website management, SEO, email marketing, and social media engagement
- Ensure JED's digital platforms effectively communicate its mission, initiatives, and impact
- Implement and optimize SEO best practices across digital content, ensuring discoverability, engagement, and alignment with audience search behavior
- Team and Budget Management:
- Lead and develop a high-performing marketing and communications team
- Manage vendor relationships, contractors, and tools for the department
- Manage departmental budgets, ensuring efficient and effective resource allocation
- Foster a culture of collaboration, innovation, and accountability within the team and across departments
ASSUMPTION: This role requires a strong leader who can balance strategic thinking with hands-on execution. The ideal candidate will be comfortable managing multiple projects and teams, while also rolling up their sleeves to get the work done.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field; advanced degree a plus
- Experience: 10+ years of senior leadership experience in marketing and communications, preferably in the nonprofit, education, or healthcare sectors
- Required Skills:
- Proven success in brand management, demand generation, and digital marketing
- Strong experience in public relations and crisis communications
- Expertise in developing and executing multi-channel marketing campaigns
- Excellent leadership and team management skills
- Strong analytical skills with the ability to use data to inform decision-making
- Exceptional written and verbal communication skills
- Passion for JED's mission and a commitment to advancing youth mental health
Preferred Skills:
- Experience working in the nonprofit sector, specifically in youth mental health or related fields
- Familiarity with fundraising and donor engagement strategies
- Proficiency in using marketing and communications software tools
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience working with cross-functional teams and be comfortable collaborating with various departments to achieve organizational goals.
💰 Compensation & Benefits
- Salary Range: $170,000 - $237,000 per year
- Benefits:
- Medical, dental, and vision insurance
- Retirement plan with company match
- Mental health benefits
- Stock options and equity
- Robust medical, dental, vision, retirement, mental health, and other benefits offered to permanent benefit-eligible employees
- Working Hours: Full-time, hybrid role with flexible hours; occasional on-site and travel requirements
ASSUMPTION: The salary range provided is based on JED's compensation posting ranges. Salaries may be higher or lower depending on experience and geographic location.
📌 Applicant Insights
🔍 Company Context
- Industry: Non-profit, focused on youth mental health and suicide prevention
- Company Size: 51-200 employees
- Founded: 2000
- Company Description: The Jed Foundation (JED) is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. Their evidence-based, comprehensive public health approach equips teens and young adults with the skills and knowledge to help themselves and each other, strengthens schools’ mental health and suicide prevention policies, programs, and systems, and mobilizes community awareness, understanding, and action.
- Company Specialties: Mental Health, Suicide Prevention, and Higher Education
📊 Role Analysis
- Career Level: Senior leadership role reporting directly to the CEO
- Reporting Structure: This role does not oversee JED’s programmatic and advisory functions related to media and entertainment partnerships, influencer engagement, or youth mental health behavior change strategies
- Work Arrangement: Hybrid role based out of the NYS Tri-State Area, with occasional on-site and travel requirements
- Growth Opportunities:
- Potential to shape and grow the marketing and communications department
- Opportunities to collaborate with various teams and contribute to JED's mission
- Possibility to advance within the organization as it grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as it allows them to shape the marketing and communications department and contribute to JED's mission in a meaningful way.
🌍 Location & Work Environment
- Office Type: Hybrid (based out of the NYS Tri-State Area)
- Office Location(s): 745 Fifth Avenue, Suite 500, New York, NY 10151, US
- Geographic Context: New York City, NY, United States
- Diverse and vibrant city with a rich cultural scene
- Access to numerous public transportation options
- Competitive job market with many opportunities for professional growth
- Work Schedule: Full-time, with flexible hours and occasional on-site and travel requirements
ASSUMPTION: While the role is hybrid, it is expected that the candidate will be based out of the NYS Tri-State Area and be willing to travel occasionally for meetings and events.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with the HR department
3. In-depth interviews with the hiring manager and relevant team members
4. Final interview with the CEO
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Knowledge of marketing and communications best practices
- Alignment with JED's mission and values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Be prepared to discuss your experience with marketing and communications strategies, as well as your ability to lead and manage a team
- Familiarize yourself with JED's mission and values, and be ready to discuss how your personal values align with the organization's
ASSUMPTION: JED places a strong emphasis on cultural fit and alignment with the organization's mission. Candidates should be prepared to discuss their personal values and how they align with JED's goals and objectives.
🛠️ Tools & Technologies
- Marketing and communications software tools (e.g., CRM, project management, design, and analytics platforms)
- Microsoft Office Suite or equivalent
- Google Workspace (e.g., Gmail, Google Docs, Google Sheets)
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience working with marketing and communications software tools, as well as proficiency in using Microsoft Office Suite or equivalent.
👔 Cultural Fit Considerations
- Company Values:
- Commitment to mission
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and accountability
- Respect and inclusivity
- Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on collaboration and teamwork
- Results-driven and goal-oriented culture
- Supportive and inclusive work environment
- Self-Assessment Questions:
- How do your personal values align with JED's mission and values?
- What specific examples can you provide of your ability to lead and manage a team in a dynamic and fast-paced environment?
- How have you demonstrated your commitment to innovation and continuous learning in your previous roles?
ASSUMPTION: JED places a strong emphasis on cultural fit and alignment with the organization's mission and values. Candidates should be prepared to discuss their personal values and how they align with JED's goals and objectives.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on execution
- Managing a team and departmental budgets while ensuring efficient and effective resource allocation
- Collaborating with various teams and departments to achieve organizational goals
- Occasional on-site and travel requirements for meetings and events
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that require a strong leader with excellent communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on marketing and communications strategies to enhance JED's brand and visibility, rather than programmatic and advisory functions related to media and entertainment partnerships, influencer engagement, or youth mental health behavior change strategies
- This role serves as an essential strategic service function to program areas and development, ensuring alignment in messaging but maintaining distinct objectives
- Industry-specific context:
- Non-profit sector, focused on youth mental health and suicide prevention
- Competitive job market with many opportunities for professional growth
- Career path comparison:
- This role offers significant growth opportunities for the right candidate, as it allows them to shape the marketing and communications department and contribute to JED's mission in a meaningful way
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing and communications field, as well as the chance to make a significant impact on JED's mission and objectives.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and communications strategy to enhance JED's brand and visibility
- Designing and executing marketing campaigns to increase awareness and drive engagement with JED's programs and initiatives
- Overseeing public relations strategy to elevate JED's visibility and credibility in national, regional, and sector-specific media
- Managing a team and departmental budgets while ensuring efficient and effective resource allocation
- Collaborating with various teams and departments to achieve organizational goals
ASSUMPTION: These sample projects highlight the strategic and hands-on nature of this role, as well as the importance of collaboration and teamwork in achieving organizational objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams to achieve organizational goals?
- What are the most significant challenges facing the marketing and communications department, and how can this role address them?
- How does JED support the professional development and growth of its employees?
- What are the key performance indicators for this role, and how will success be measured?
ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and opportunities for growth, as well as JED's approach to employee development and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jed.pinpointhq.com/en/postings/713d0279-b5a3-45af-a003-dda09aba3c0f)
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for phone or video screens, in-depth interviews with the hiring manager and relevant team members, and a final interview with the CEO
- Familiarize yourself with JED's mission, values, and the specific requirements of the role
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Vice President, Marketing & Communications
- Company: The Jed Foundation
- Location: New York City, New York
- Job Type: Full-Time, Hybrid
- Category: Non-profit, Marketing & Communications
- Date Posted: April 7, 2025
- Experience Level: 10+ years
- Remote Status: Hybrid (based out of the NYS Tri-State Area)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing and communications efforts to enhance JED's brand and visibility
- Driving awareness and demand for JED's programs and initiatives
- Overseeing strategic direction and execution of marketing, communications, and media relations
- Collaborating with cross-functional teams to ensure alignment and effectiveness in content delivery
- Managing a high-performing team and departmental budgets
ASSUMPTION: This role requires a strategic and hands-on leader with a strong background in marketing and communications, preferably within the nonprofit sector. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams to achieve organizational goals.
📋 Key Responsibilities
- Strategic Leadership:
- Develop and implement a comprehensive marketing and communications strategy
- Ensure consistent, clear, and impactful messaging across all channels and stakeholders
- Serve as a thought leader, advising senior leadership on best practices and innovative approaches
- Leverage data and insights to refine strategies and optimize decisions based on performance metrics
- Brand and Reputation Management:
- Oversee and maintain JED's brand identity, ensuring brand integrity and consistency
- Develop strategies to enhance JED's reputation and visibility among key stakeholders
- Monitor media coverage and public perception, managing crisis communications and reputation risk
- Marketing and Demand Generation:
- Design and execute marketing campaigns to increase awareness and drive engagement with JED's programs and initiatives
- Lead promotional efforts to support fundraising and donor engagement strategies
- Utilize market research and data analytics to optimize marketing strategies and outreach efforts
- Public/Media Relations:
- Oversee public relations strategy to elevate JED's visibility and credibility in national, regional, and sector-specific media
- Cultivate and maintain strong relationships with key journalists, media outlets, and influencers
- Support senior leaders in preparing for media engagements, interviews, and speaking opportunities
- Editorial Oversight:
- Develop and enforce editorial standards and processes to ensure timeliness, accuracy, and alignment with brand voice, mission, and messaging
- Supervise editorial planning and content calendar, coordinating with internal teams to align editorial efforts with key campaigns and initiatives
- Guide and support all editorial content, ensuring editorial quality, consistency, and intended impact
- Digital Presence and Social Media:
- Lead JED's digital marketing strategy, including website management, SEO, email marketing, and social media engagement
- Ensure JED's digital platforms effectively communicate its mission, initiatives, and impact
- Implement and optimize SEO best practices across digital content, ensuring discoverability, engagement, and alignment with audience search behavior
- Team and Budget Management:
- Lead and develop a high-performing marketing and communications team
- Manage vendor relationships, contractors, and tools for the department
- Manage departmental budgets, ensuring efficient and effective resource allocation
- Foster a culture of collaboration, innovation, and accountability within the team and across departments
ASSUMPTION: This role requires a strong leader who can balance strategic thinking with hands-on execution. The ideal candidate will be comfortable managing multiple projects and teams, while also rolling up their sleeves to get the work done.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field; advanced degree a plus
- Experience: 10+ years of senior leadership experience in marketing and communications, preferably in the nonprofit, education, or healthcare sectors
- Required Skills:
- Proven success in brand management, demand generation, and digital marketing
- Strong experience in public relations and crisis communications
- Expertise in developing and executing multi-channel marketing campaigns
- Excellent leadership and team management skills
- Strong analytical skills with the ability to use data to inform decision-making
- Exceptional written and verbal communication skills
- Passion for JED's mission and a commitment to advancing youth mental health
Preferred Skills:
- Experience working in the nonprofit sector, specifically in youth mental health or related fields
- Familiarity with fundraising and donor engagement strategies
- Proficiency in using marketing and communications software tools
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience working with cross-functional teams and be comfortable collaborating with various departments to achieve organizational goals.
💰 Compensation & Benefits
- Salary Range: $170,000 - $237,000 per year
- Benefits:
- Medical, dental, and vision insurance
- Retirement plan with company match
- Mental health benefits
- Stock options and equity
- Robust medical, dental, vision, retirement, mental health, and other benefits offered to permanent benefit-eligible employees
- Working Hours: Full-time, hybrid role with flexible hours; occasional on-site and travel requirements
ASSUMPTION: The salary range provided is based on JED's compensation posting ranges. Salaries may be higher or lower depending on experience and geographic location.
📌 Applicant Insights
🔍 Company Context
- Industry: Non-profit, focused on youth mental health and suicide prevention
- Company Size: 51-200 employees
- Founded: 2000
- Company Description: The Jed Foundation (JED) is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. Their evidence-based, comprehensive public health approach equips teens and young adults with the skills and knowledge to help themselves and each other, strengthens schools’ mental health and suicide prevention policies, programs, and systems, and mobilizes community awareness, understanding, and action.
- Company Specialties: Mental Health, Suicide Prevention, and Higher Education
📊 Role Analysis
- Career Level: Senior leadership role reporting directly to the CEO
- Reporting Structure: This role does not oversee JED’s programmatic and advisory functions related to media and entertainment partnerships, influencer engagement, or youth mental health behavior change strategies
- Work Arrangement: Hybrid role based out of the NYS Tri-State Area, with occasional on-site and travel requirements
- Growth Opportunities:
- Potential to shape and grow the marketing and communications department
- Opportunities to collaborate with various teams and contribute to JED's mission
- Possibility to advance within the organization as it grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as it allows them to shape the marketing and communications department and contribute to JED's mission in a meaningful way.
🌍 Location & Work Environment
- Office Type: Hybrid (based out of the NYS Tri-State Area)
- Office Location(s): 745 Fifth Avenue, Suite 500, New York, NY 10151, US
- Geographic Context: New York City, NY, United States
- Diverse and vibrant city with a rich cultural scene
- Access to numerous public transportation options
- Competitive job market with many opportunities for professional growth
- Work Schedule: Full-time, with flexible hours and occasional on-site and travel requirements
ASSUMPTION: While the role is hybrid, it is expected that the candidate will be based out of the NYS Tri-State Area and be willing to travel occasionally for meetings and events.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with the HR department
3. In-depth interviews with the hiring manager and relevant team members
4. Final interview with the CEO
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Knowledge of marketing and communications best practices
- Alignment with JED's mission and values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Be prepared to discuss your experience with marketing and communications strategies, as well as your ability to lead and manage a team
- Familiarize yourself with JED's mission and values, and be ready to discuss how your personal values align with the organization's
ASSUMPTION: JED places a strong emphasis on cultural fit and alignment with the organization's mission. Candidates should be prepared to discuss their personal values and how they align with JED's goals and objectives.
🛠️ Tools & Technologies
- Marketing and communications software tools (e.g., CRM, project management, design, and analytics platforms)
- Microsoft Office Suite or equivalent
- Google Workspace (e.g., Gmail, Google Docs, Google Sheets)
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience working with marketing and communications software tools, as well as proficiency in using Microsoft Office Suite or equivalent.
👔 Cultural Fit Considerations
- Company Values:
- Commitment to mission
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and accountability
- Respect and inclusivity
- Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on collaboration and teamwork
- Results-driven and goal-oriented culture
- Supportive and inclusive work environment
- Self-Assessment Questions:
- How do your personal values align with JED's mission and values?
- What specific examples can you provide of your ability to lead and manage a team in a dynamic and fast-paced environment?
- How have you demonstrated your commitment to innovation and continuous learning in your previous roles?
ASSUMPTION: JED places a strong emphasis on cultural fit and alignment with the organization's mission and values. Candidates should be prepared to discuss their personal values and how they align with JED's goals and objectives.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on execution
- Managing a team and departmental budgets while ensuring efficient and effective resource allocation
- Collaborating with various teams and departments to achieve organizational goals
- Occasional on-site and travel requirements for meetings and events
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that require a strong leader with excellent communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on marketing and communications strategies to enhance JED's brand and visibility, rather than programmatic and advisory functions related to media and entertainment partnerships, influencer engagement, or youth mental health behavior change strategies
- This role serves as an essential strategic service function to program areas and development, ensuring alignment in messaging but maintaining distinct objectives
- Industry-specific context:
- Non-profit sector, focused on youth mental health and suicide prevention
- Competitive job market with many opportunities for professional growth
- Career path comparison:
- This role offers significant growth opportunities for the right candidate, as it allows them to shape the marketing and communications department and contribute to JED's mission in a meaningful way
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing and communications field, as well as the chance to make a significant impact on JED's mission and objectives.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and communications strategy to enhance JED's brand and visibility
- Designing and executing marketing campaigns to increase awareness and drive engagement with JED's programs and initiatives
- Overseeing public relations strategy to elevate JED's visibility and credibility in national, regional, and sector-specific media
- Managing a team and departmental budgets while ensuring efficient and effective resource allocation
- Collaborating with various teams and departments to achieve organizational goals
ASSUMPTION: These sample projects highlight the strategic and hands-on nature of this role, as well as the importance of collaboration and teamwork in achieving organizational objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams to achieve organizational goals?
- What are the most significant challenges facing the marketing and communications department, and how can this role address them?
- How does JED support the professional development and growth of its employees?
- What are the key performance indicators for this role, and how will success be measured?
ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and opportunities for growth, as well as JED's approach to employee development and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jed.pinpointhq.com/en/postings/713d0279-b5a3-45af-a003-dda09aba3c0f)
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for phone or video screens, in-depth interviews with the hiring manager and relevant team members, and a final interview with the CEO
- Familiarize yourself with JED's mission, values, and the specific requirements of the role
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.