Sr. Webinar Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Webinar Marketing Manager

🔹 Company: Matterport

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Mon, Mar 31, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing high-impact webinar strategies for engagement and lead generation
• Executing webinar programs that enhance brand visibility and drive business growth
• Collaborating across marketing, sales, and product teams to create relevant content
• Supporting Matterport’s presence at trade shows and industry events

ASSUMPTION: The role is strategic and requires strong collaboration and coordination skills given the emphasis on integrating webinars with broader marketing strategies.

📋 Key Responsibilities

✅ Develop and implement a comprehensive webinar marketing strategy to support business growth and brand awareness.

✅ Manage end-to-end webinar production, including content planning, speaker coordination, promotion, execution, and post-event analysis.

✅ Leverage analytics to optimize engagement, conversion, and ROI for webinar initiatives.

✅ Partner with internal teams and external partners to drive attendance and maximize reach.

✅ Support Matterport’s presence at trade shows and industry events, ensuring brand consistency and engagement opportunities through speaking engagements, live demonstrations, and lead capture.

✅ Collaborate with event and sales teams to align webinar and trade show strategies with broader marketing goals.

✅ Continuously refine webinar and event formats, messaging, and content to align with company objectives and audience needs.

✅ Ensure seamless execution of webinars and event-related initiatives, including live management and troubleshooting.

ASSUMPTION: The responsibilities indicate a role that combines strategic planning with hands-on execution, requiring both high-level conceptual thinking and detailed operational capabilities.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited, not-for-profit University or College

Experience: At least 9 years in webinar execution, event marketing, and digital engagement strategies

Required Skills:

• Webinar Execution
• Event Marketing
• Digital Engagement Strategies
• Project Management
• Analytics and Data-Driven Marketing

Preferred Skills:

• Experience with 3D digital solutions (based on company industry)
• Prior experience in real estate or technology sectors

ASSUMPTION: Preferred skills are inferred based on the company's technology focus and real estate industry involvement, though not explicitly mentioned in the listing.

💰 Compensation & Benefits

Salary Range: $112,000 - $152,250 a year

Benefits:

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• 401(K) retirement plan with matching contributions
• Tuition reimbursement and internal training programs
• Employee stock purchase plan
• On-site fitness center and/or reimbursed fitness center membership costs

Working Hours: 40 hours per week

ASSUMPTION: The compensation package is designed to be competitive with industry standards to attract experienced candidates given the extensive experience required.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on 3D digital solutions and property insights

Company Size: 501-1,000 employees - indicative of a growing company with established resources but maintaining agility

Founded: 2011

Company Description:

• Revolutionizing the building lifecycle with AI-powered 3D digital twin solutions
• Empowering clients across real estate, insurance, construction, and related industries
• Creating innovative tools for both physical and virtual environments

Company Specialties:

• 3D Models and Computer Vision
• Real Estate and Built Environments
• Engineering and Construction Solutions

Company Website: http://www.matterport.com

ASSUMPTION: Matterport's focus on technological innovation in real estate plays a substantial role in shaping the strategic priorities of the Sr. Webinar Marketing Manager role.

📊 Role Analysis

Career Level: Senior level, indicating substantial responsibility and leadership within the marketing team

Reporting Structure: Likely reports to a Director or VP of Marketing based on typical corporate structures

Work Arrangement: On-site with potential regular travel to industry events

Growth Opportunities:

• Potential to lead broader marketing initiatives
• Opportunities to expand into strategic leadership roles in marketing
• Involvement in cutting-edge virtual reality applications in marketing

ASSUMPTION: Growth opportunities are typical for senior roles in dynamic tech companies with expanding product lines and market presence.

🌍 Location & Work Environment

Office Type: Corporate office with modern facilities expected

Office Location(s): Potential main office in Sunnyvale, California

Geographic Context:

• Located in a major tech hub conducive to innovation
• Access to a robust network of professionals and potential clients
• Strategic location for collaborations and partnerships in tech and real estate

Work Schedule: Generally standard business hours, but flexibility may be required for event management

ASSUMPTION: The work environment will be dynamic, influenced by both the tech-centric culture of Sunnyvale and the company’s market innovation focus.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Technical interview focusing on webinar strategies
• Peer interviews to assess collaboration skills
• Final interview with senior management

Key Assessment Areas:

• Strategic thinking and planning
• Technical competence in webinar tools
• Ability to analyze and optimize marketing data

Application Tips:

• Highlight experience with digital engagement and event management
• Prepare examples of past successful campaigns and ROI improvements
• Demonstrate understanding of the real estate and technology markets

ATS Keywords: Webinar Execution, Event Marketing, Digital Engagement Strategies, Analytics, Content Planning

ASSUMPTION: The interview focuses on operational competence and strategic impact consistent with senior marketing roles in technology-driven companies.

🛠️ Tools & Technologies

• Webinar platforms (e.g., Zoom, GoToWebinar)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: The role requires proficiency with widely used digital tools for marketing professionals, which are essential for executing successful webinar strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation and Creativity
• Collaboration and Teamwork
• Commitment to Excellence

Work Style:

• Results-oriented with a focus on measurable outcomes
• Collaborative and inclusive team environment
• Adaptability to rapidly changing technology

Self-Assessment Questions:

• How do I effectively engage large audiences through webinars?
• What strategies have I used to measure the impact of marketing events?
• How can I align webinar topics with current industry trends?

ASSUMPTION: Company culture centers on collaborative innovation and measured success, reflecting its technology and industry focus.

⚠️ Potential Challenges

• Keeping content relevant in a rapidly evolving industry
• Balancing virtual and in-person event strategies
• Managing complex logistics for multiple simultaneous projects
• Ensuring high ROI on marketing investments

ASSUMPTION: Challenges arise primarily from the fast-paced nature of the industry and demand for continuous innovation and engagement improvement.

📈 Similar Roles Comparison

• Compared to similar roles, greater emphasis on digital event integration
• Potential for expanded responsibilities in virtual reality and AI applications
• Higher requirement for collaboration across departments

ASSUMPTION: Similar roles in the tech industry often emphasize digital innovation and cross-functional teamwork, aligning with Matterport’s role expectations.

📝 Sample Projects

• Leading a webinar series on AI applications in real estate
• Coordinating a hybrid virtual/in-person trade show presence
• Developing interactive content for virtual property tours

ASSUMPTION: Sample projects reflect the company's focus on integrating cutting-edge technology with marketing strategies, which is common in similar roles at Matterport.

❓ Key Questions to Ask During Interview

• What are the key success metrics for webinars at Matterport?
• How does Matterport’s marketing strategy integrate with its technology offerings?
• What opportunities exist for expanding the webinar program?
• How are webinar topics selected and prioritized?
• What are the biggest challenges facing the marketing team currently?

ASSUMPTION: These questions are designed to gauge the company’s strategic direction and explore how the candidate’s expertise can contribute effectively.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Matterport careers page.
• Prepare to provide examples of past webinar and event successes.
• Highlight relevant skills and technologies on your resume.
• Research Matterport’s recent webinars and events for context.
• Be ready to discuss how you can drive innovation within the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.