📌 Core Information
🔹 Job Title: Staff Consultant, Social Media Marketing
🔹 Company: Nagarro
🔹 Location: Remote, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive B2B social media content strategy
- Creating engaging, on-brand content for various platforms
- Collaborating with internal stakeholders on integrated marketing campaigns
- Analyzing performance metrics to optimize content and drive engagement
- Staying updated on platform changes and industry trends
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on B2B communication.
📋 Key Responsibilities
✅ Developing and implementing a comprehensive B2B social media content strategy aligned with overall marketing goals
✅ Creating engaging, on-brand, and audience-specific content for platforms including LinkedIn, X, Instagram, Meta, and YouTube
✅ Planning, scheduling, and publishing content in coordination with internal stakeholders
✅ Collaborating on integrated marketing campaigns to ensure cohesive storytelling across all social touchpoints
✅ Monitoring social media channels for brand mentions, industry trends, and competitor activity to identify engagement opportunities
✅ Analyzing social media performance metrics, generating insights, and continuously optimizing content for engagement and conversions
✅ Staying updated on platform changes, emerging B2B trends, and best practices to keep the social media strategy agile and relevant
✅ Partnering with analytics teams to create regular reports on campaign performance and recommend actionable improvements
✅ Maintaining a consistent brand voice and ensuring messaging aligns with business objectives and audience expectations
✅ Supporting crisis communication and community engagement efforts as needed
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's or master's degree in computer science, Information Technology, or a related field
Experience: Total experience of 7+ years with hands-on experience in social media copywriting and content strategy, preferably in a B2B setting
Required Skills:
- Deep understanding of B2B communication nuances across various platforms
- Strong portfolio showcasing previous social media content and campaigns
- Excellent written and verbal communication skills in English
- Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment
- Proficiency with social media management tools; experience with Talkwalker is a plus
- Basic understanding of SEO principles and web content optimization
- Strong analytical mindset with the ability to derive actionable insights from performance data
- Ability to balance and align stakeholder requirements with creative storytelling
Preferred Skills:
- Experience with integrated marketing campaigns
- Familiarity with crisis communication and community engagement strategies
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving engagement through social media content are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in India with 7+ years of experience)
Benefits:
- Competitive health insurance and retirement plans
- Flexible work arrangements
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week) with flexible timings to accommodate remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Nagarro is a leader in digital product engineering and drives technology-led business breakthroughs. They work at scale across all devices and digital mediums, with a dynamic and non-hierarchical work culture.
Company Size: Nagarro has 18,000+ experts across 38 countries, making it a large, global organization with ample opportunities for growth and learning.
Founded: Nagarro was founded in 1996 and has since grown into a global leader in its field.
Company Description:
- Nagarro is a Digital Product Engineering company that builds products, services, and experiences that inspire, excite, and delight.
- Their work culture is dynamic and non-hierarchical, fostering innovation and collaboration.
- They are looking for great new colleagues to join their growing team.
Company Specialties:
- Digital Product Engineering
- Technology-led Business Breakthroughs
- Cross-platform Development
Company Website: https://www.nagarro.com/en
ASSUMPTION: Nagarro's global presence and large employee base indicate that it offers diverse career growth opportunities and exposure to international projects.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior or management positions
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal stakeholders, including Go-To-Market, Employer Branding, and Design teams.
Work Arrangement: Remote OK, with flexible working hours to accommodate different time zones and work-life balance.
Growth Opportunities:
- Expanding skills in integrated marketing campaigns and crisis communication
- Developing leadership and management skills through mentoring and team-building opportunities
- Gaining exposure to international projects and clients
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in B2B marketing and social media management.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): India (Remote)
Geographic Context:
- India has a large and growing digital market, with increasing demand for skilled marketing professionals.
- The remote work arrangement allows for flexibility and work-life balance.
- India's diverse cultural landscape and time zones may require some accommodation for global collaboration.
Work Schedule: Full-time (40 hours/week) with flexible timings to accommodate remote work and different time zones
ASSUMPTION: The remote work arrangement may require strong self-management skills and the ability to work independently with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Marketing Manager
- Final interview with the hiring manager or panel
Key Assessment Areas:
- Candidates' understanding of B2B communication nuances and social media trends
- Portfolio review and discussion of previous social media campaigns
- Problem-solving skills and ability to think strategically
- Communication skills and cultural fit with Nagarro's dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in social media marketing and B2B communication.
- Prepare a strong portfolio showcasing your previous social media content and campaigns, with a focus on engagement and results.
- Research Nagarro's company culture and be prepared to discuss how your skills and experience align with their values and goals.
ATS Keywords: Social Media Copywriting, Content Strategy, B2B Communication, Project Management, Written Communication, Verbal Communication, Social Media Management Tools, SEO Principles, Web Content Optimization, Analytical Mindset, Stakeholder Management, Crisis Communication, Community Engagement, Performance Metrics Analysis, Content Optimization, Brand Voice Maintenance
ASSUMPTION: Nagarro's application process may involve multiple rounds of interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, or Talkwalker)
- SEO tools (e.g., SEMrush, Ahrefs, or Moz)
- Analytics tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Dynamic and non-hierarchical
- Flexible and adaptable
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple projects?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: Candidates who are self-motivated, adaptable, and results-driven will likely find a good fit with Nagarro's company culture and work style.
⚠️ Potential Challenges
- Managing multiple projects and meeting tight deadlines in a fast-paced environment
- Balancing the demands of various internal stakeholders and aligning their requirements with creative storytelling
- Staying updated on platform changes, emerging B2B trends, and best practices to keep the social media strategy agile and relevant
- Adapting to the remote work environment and maintaining productivity without direct supervision
ASSUMPTION: These challenges can be overcome with strong self-management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B communication and the need to balance multiple projects and stakeholder requirements.
- In the broader context of the marketing industry, this role requires a strong understanding of both creative and analytical aspects of social media management.
- Career paths in this field may include progression to senior marketing roles, management positions, or specialized expertise in B2B communication.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in the marketing industry.
📝 Sample Projects
- Developing and implementing a comprehensive social media content strategy for a B2B product launch
- Creating engaging content for various platforms and analyzing performance metrics to optimize engagement and conversions
- Collaborating with internal stakeholders on integrated marketing campaigns to ensure cohesive storytelling across all social touchpoints
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Nagarro support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Nagarro approach crisis communication and community engagement, and what role would this position play in those efforts?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in social media marketing and B2B communication.
- Prepare a strong portfolio showcasing your previous social media content and campaigns, with a focus on engagement and results.
- Research Nagarro's company culture and be prepared to discuss how your skills and experience align with their values and goals.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
