📌 Core Information
🔹 Job Title: Staff Marketing Product Manager, CRM
🔹 Company: Realtor.com Careers
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time, Hybrid (3+ days in-office)
🔹 Category: Marketing, Product Management
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading CRM product strategy and roadmap for Buyer and Renter consumer journeys
- Driving user engagement, lead submission, retention, and incremental revenue
- Collaborating with cross-functional teams to deliver innovative, user-centric solutions
- Optimizing recommendations content and models using machine learning and AI
- Championing a high-performance culture and driving accountability
ASSUMPTION: This role requires a strategic and commercially-minded product leader who can balance bold innovation with data-driven execution.
📋 Key Responsibilities
✅ Own the CRM product strategy and roadmap for Buyer and Renter consumer journeys, aligning user experience innovation with business priorities and market opportunities
✅ Use email and push notification channels to ensure consumers receive relevant listings based on their unique search activity, behavior, and lifecycle stage
✅ Define and execute a growth-focused roadmap to improve user engagement, lead submission, retention, and incremental revenue
✅ Collaborate with Research and Analytics to understand consumer needs, define audiences, and deliver innovative, user-centric solutions
✅ Partner with Product, Engineering, Analytics, Marketing, and Machine Learning teams to build and launch high-impact experiments, campaigns, and features
✅ Lead prioritization and tradeoff decisions across initiatives, ensuring critical projects receive focus and resources
✅ Establish and track key business and product KPIs, including revenue, conversions, customer lifetime value, and engagement
✅ Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth
✅ Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement
✅ Act as the strategic voice of the Buyer and Renter CRM roadmap with senior leaders, presenting product direction, business impact, and performance updates
ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience; advanced degree a plus
Experience: 8+ years of product management experience, preferably within consumer-facing products or marketplaces
Required Skills:
- Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact
- Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth when shaping product direction
- Strong analytical skills; able to interpret data, form insights, and make evidence-based decisions
- Previous experience partnering with martech, machine learning, and engineering teams
- Sharp business acumen; able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals
- Excellent communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization
- Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies
Preferred Skills:
- Familiarity with buyer, rental, housing, or related industries
- Previous agile experience
ASSUMPTION: Candidates with experience in email and push notification channels, as well as a strong understanding of consumer behavior and market trends, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 per year (Based on industry standards for a Senior Marketing Product Manager role in Austin, TX)
Benefits:
- Inclusive and competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 paid holidays
- Flexible time off
- 8 hours of paid volunteer time off
- Immediate eligibility into company 401(k) plan with 3.5% company match
- Tuition reimbursement program
- 1:1 personalized financial planning sessions
- Student debt retirement savings match program
- Free snacks and refreshments in each office location
Working Hours: Full-time, typically 40 hours per week. Realtor.com offers flexible work arrangements, with employees working three or more days in their offices.
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in Austin, TX. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Realtor.com operates in the real estate technology industry, focusing on connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Company Size: Realtor.com is a mid-sized company with 1,001-5,000 employees, providing a collaborative and innovative work environment.
Founded: 1996, as a pioneer in digital real estate, Realtor.com has since grown to become the trusted resource for home buyers, sellers, and dreamers.
Company Description:
- Realtor.com is the trusted resource for home buyers, sellers, and dreamers, offering the most comprehensive source of for-sale properties among competing national sites
- It provides information, tools, and professional expertise to help people move confidently through every step of their home journey
- Realtor.com is operated by News Corp subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®
Company Specialties:
- Real estate technology
- Consumer-facing products
- Marketplace platforms
Company Website: careers.realtor.com
ASSUMPTION: Realtor.com's focus on innovation, collaboration, and user-centric solutions makes it an attractive employer for product management professionals.
📊 Role Analysis
Career Level: This role is at the senior level, requiring extensive experience and a proven track record in product management.
Reporting Structure: The Staff Marketing Product Manager, CRM will report directly to the Senior Director of Product Management, CRM.
Work Arrangement: This role follows a hybrid work arrangement, with employees working three or more days in the office.
Growth Opportunities:
- Potential career progression into a Director or VP of Product Management role
- Expanding product management responsibilities across additional consumer lines of business
- Developing leadership and mentoring skills by guiding junior product managers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Realtor.com's headquarters is located in Austin, Texas, with a modern, collaborative work environment.
Office Location(s): 901 E 6th St, Austin, Texas 78702, US
Geographic Context:
- Austin, Texas is known for its vibrant tech industry, with a strong focus on startups and innovation
- The city offers a high quality of life, with a diverse culture, numerous outdoor activities, and a thriving music and arts scene
- Realtor.com's office is centrally located in downtown Austin, providing easy access to public transportation, restaurants, and entertainment
Work Schedule: Full-time, with flexible work arrangements allowing employees to work remotely for up to two days per week.
ASSUMPTION: Realtor.com's Austin office provides an ideal work environment for professionals seeking a dynamic, collaborative, and innovative setting.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the Senior Director of Product Management, CRM
Key Assessment Areas:
- Product management experience and skills
- Strategic thinking and problem-solving abilities
- Communication and leadership skills
- Cultural fit and alignment with Realtor.com's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product management experience and skills
- Demonstrate your understanding of Realtor.com's business and the CRM product line
- Prepare examples of your past product management successes, focusing on your ability to drive user engagement and revenue growth
ATS Keywords: CRM, Product Management, Email Marketing, Push Notifications, User Experience, Data Analysis, Machine Learning, Collaboration, Leadership, Strategic Thinking, Business Acumen, Agile Methodologies, Consumer Insights, Revenue Growth, Engagement Strategies, Retention Strategies, Cross-Functional Teamwork
ASSUMPTION: Realtor.com's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact, SendGrid)
- Push notification platforms (e.g., Urban Airship, VWO Engage, Leanplum)
- Product management tools (e.g., Asana, Jira, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Machine learning and AI tools (e.g., TensorFlow, PyTorch, Scikit-learn)
ASSUMPTION: The specific tools and technologies used by Realtor.com may vary, but the listed examples provide a good starting point for candidates to familiarize themselves with relevant platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Put customers first in all decisions and actions
- Innovative: Embrace change and continuously improve
- Collaborative: Work together to achieve common goals
- Accountable: Take ownership and responsibility for our actions
- Inclusive: Foster a diverse and inclusive work environment
Work Style:
- Data-driven: Use data and analytics to inform decision-making
- Agile: Adapt quickly to changing market conditions and customer needs
- Cross-functional: Collaborate effectively with various teams and stakeholders
- Results-oriented: Focus on delivering measurable business impact
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous product management roles?
- Can you provide an example of a time when you drove innovation and continuous improvement in a product?
- How do you approach collaborating with cross-functional teams to deliver high-impact results?
ASSUMPTION: Realtor.com values candidates who align with their customer-centric, innovative, collaborative, accountable, and inclusive culture, as well as those who can thrive in a data-driven, agile, cross-functional, and results-oriented work environment.
⚠️ Potential Challenges
- Balancing the needs of multiple stakeholders, including users, business teams, and senior leadership
- Managing a high-volume, high-velocity product roadmap with competing priorities
- Operating in a dynamic, fast-paced environment with frequent changes and new opportunities
- Adapting to a hybrid work arrangement, with a focus on in-person collaboration
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other senior product management roles, this position places a stronger emphasis on CRM and email/push notification channels
- Realtor.com's focus on user experience and engagement strategies sets it apart from other real estate technology companies
- Career progression opportunities may vary depending on the organization's size and structure
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and potential career growth opportunities.
📝 Sample Projects
- Developing and launching a new CRM campaign to improve user engagement and lead submission rates
- Optimizing the email and push notification content and models using machine learning and AI to enhance personalization and relevance
- Collaborating with cross-functional teams to build and launch a new feature that drives user retention and incremental revenue
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Staff Marketing Product Manager, CRM may work on, focusing on user engagement, lead generation, and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Buyer and Renter CRM product lines, and what areas are ripe for innovation and improvement?
- How does the CRM team collaborate with other product, engineering, and marketing teams to deliver integrated solutions that enhance the user experience?
- What is the company's approach to fostering a customer-centric, innovative, and inclusive culture, and how does this translate into day-to-day work?
- What opportunities exist for growth and development within the CRM product management team, and how has the company supported the career progression of its employees in this area?
- How does the hybrid work arrangement at Realtor.com balance the need for in-person collaboration with the flexibility of remote work?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product management experience and skills, with a focus on CRM, email marketing, and push notifications
- Prepare examples of your past product management successes, demonstrating your ability to drive user engagement and revenue growth
- If applicable, provide a portfolio or examples of your work to showcase your skills and accomplishments
- Follow up with the Realtor.com HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
