Z

Staff Product Manager - Growth

ZenBusiness Inc.
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Staff Product Manager - Growth

πŸ”Ή Company: ZenBusiness Inc.

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: April 18, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth through product-led strategies and customer acquisition optimization
  • Leading experimentation efforts to improve conversion rates and streamline checkout flows
  • Managing a rolling roadmap and collaborating with marketing to align customer journeys with brand strategy
  • Analyzing data and driving continuous improvement in website experience
  • Competing research and staying ahead of industry trends

ASSUMPTION: This role requires a high level of ownership, initiative, and a data-driven approach to decision-making. The ideal candidate will have a strong background in product management, growth strategies, and data analysis.

πŸ“‹ Key Responsibilities

βœ… Lead experimentation efforts with Product & Engineering to test new features and UX optimizations that improve the conversion rate of visitors who start our funnel

βœ… Optimize checkout flows by eliminating cognitive load and ensuring customers can complete purchases with their preferred payment method

βœ… Test and iterate on tactics that help drive leads to customers by leveraging digital and human-assisted touchpoints

βœ… Guide design and engineering teams to plan and execute enhancements that accelerate customer acquisition

βœ… Manage a 3-month rolling roadmap and collaborate with marketing peers to ensure the journey to becoming a customer aligns with our brand strategy and messaging

βœ… Be an expert in our product analytics stack to track customer behavior, acquisition metrics, and feature performance

βœ… Actively engage customers and tap into stakeholder knowledge on customer feedback through surveys, user testing, and in-house AI models to drive continuous improvement in website experience

βœ… Keep a pulse on competitor websites and ensure that our product offerings are ahead of competitors at all times

ASSUMPTION: This role requires a strong understanding of growth strategies, data analysis, and stakeholder management. The ideal candidate will be comfortable working in a fast-paced environment and driving results through data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 8+ years of experience in a Product role managing the web presence and conversion rate optimization efforts at a direct-to-consumer (D2C) business

Required Skills:

  • Proven experience in product management, growth strategies, and data analysis
  • Strong leadership skills with the ability to drive results in a fast-paced environment
  • Excellent communication and stakeholder management skills
  • Proficient in SQL, Google Analytics, and Mixpanel
  • Experience leading Agile scrum teams and executing projects on-time

Preferred Skills:

  • Start-up experience
  • Familiarity with Microsoft Clarity, Tableau, and API providers
  • macOS and G-Workspace knowledge

ASSUMPTION: Candidates with a strong background in product management, growth strategies, and data analysis will be most successful in this role. Experience working in a start-up environment or with API providers is a plus.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Manager role with 8+ years of experience in a D2C business)

Benefits:

  • Medical, vision, and dental insurance
  • Disability and life insurance
  • Parental and military leave
  • Employee assistance program
  • 401k + match and annual bonus
  • Pet insurance and RSUs
  • Paid parking and 10 paid holidays

Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Manager role with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: ZenBusiness operates in the Software Development industry, focusing on providing business formation, compliance, banking, bookkeeping, and marketing tools to small business owners. The company aims to simplify the complex challenges of small business ownership and help people from all walks of life achieve success on their own terms.

Company Size: ZenBusiness is a mid-sized company with 501-1,000 employees, providing a collaborative and supportive work environment.

Founded: ZenBusiness was founded in 2017 and became a Public Benefit Corporation (PBC) to demonstrate its commitment to social impact and inclusivity.

Company Description:

  • ZenBusiness is an all-in-one platform and trusted partner for small business owners, offering business formation, compliance, banking, bookkeeping, and marketing tools in an intuitive, personalized dashboard.
  • The company combines technology with live human support, providing true guidance via phone, chat, and email, as well as weekly community webinars, helpful office hours, and a concierge service.
  • ZenBusiness is committed to simplifying the complex challenges of small business ownership and helping people from all walks of life achieve success on their own terms.

Company Specialties:

  • Internet
  • Data
  • Machine Learning
  • Technology Platform
  • Business Services
  • Legal
  • Mobile
  • Business formation
  • Accounting
  • AI
  • and Fintech

Company Website: https://www.zenbusiness.com/

ASSUMPTION: ZenBusiness is a well-established company in the Software Development industry, focusing on providing comprehensive tools and support to small business owners. The company's commitment to social impact and inclusivity sets it apart from its competitors.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a high degree of ownership, initiative, and expertise in product management, growth strategies, and data analysis.

Reporting Structure: The Staff Product Manager - Growth will report directly to the VP of Product.

Work Arrangement: This is a remote, full-time position with flexible hours and the expectation of working independently with minimal supervision.

Growth Opportunities:

  • Potential career progression into a Director or VP of Product role
  • Opportunities to lead and mentor junior product managers
  • Chance to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression, leadership development, and the chance to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office required

Office Location(s): Not applicable (remote work only)

Geographic Context:

  • The company is headquartered in Austin, Texas, but employees can work from anywhere in the United States
  • The remote work environment allows for a high degree of flexibility and work-life balance
  • The company offers various benefits, including good salaries, benefits, equity, and interesting challenges that have a positive impact

Work Schedule: Full-time (40 hours per week) with flexible hours and the expectation of working independently with minimal supervision

ASSUMPTION: The remote work environment and flexible hours provide a high degree of flexibility and work-life balance for employees. However, the role may require occasional availability outside of standard business hours to accommodate customer needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Hiring Manager
  • Technical assessment or case study
  • Final interview with key stakeholders

Key Assessment Areas:

  • Product management skills and experience
  • Growth strategies and data analysis expertise
  • Leadership and stakeholder management abilities
  • Problem-solving and critical thinking skills

Application Tips:

  • Highlight your relevant experience in product management, growth strategies, and data analysis
  • Tailor your resume and cover letter to emphasize your qualifications for this specific role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities

ATS Keywords: Product Management, Growth Strategies, A/B Testing, Conversion Rate Optimization, Data Analysis, Agile Scrum, Customer Research, Competitive Research, Digital Marketing, Checkout Optimization, Payment Acceptance, User Experience, Stakeholder Engagement, Feature Prioritization, Roadmap Management, Analytics

ASSUMPTION: The application process for this role will focus on assessing the candidate's product management skills, growth strategies expertise, and data analysis abilities. The interview process will likely include a technical assessment or case study and final interviews with key stakeholders.

πŸ› οΈ Tools & Technologies

  • SQL
  • Google Analytics
  • Mixpanel
  • Microsoft Clarity (bonus)
  • Tableau (bonus)
  • API providers (bonus)
  • macOS and G-Workspace (bonus)

ASSUMPTION: The ideal candidate will have experience with SQL, Google Analytics, and Mixpanel. Familiarity with Microsoft Clarity, Tableau, API providers, and macOS/G-Workspace is a plus but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Integrity
  • Collaboration
  • Innovation
  • Inclusivity

Work Style:

  • Remote work environment with a high degree of flexibility and independence
  • Fast-paced and results-oriented with a focus on driving business growth
  • Data-driven decision-making and continuous improvement
  • Strong emphasis on collaboration and stakeholder management

Self-Assessment Questions:

  • Do you thrive in a fast-paced, results-oriented environment?
  • Are you comfortable working independently with minimal supervision?
  • Do you have a strong background in product management, growth strategies, and data analysis?
  • Are you skilled at driving results through data-driven decision-making?
  • Do you have strong leadership and stakeholder management abilities?

ASSUMPTION: ZenBusiness values a strong work ethic, data-driven decision-making, and a customer-centric approach. The ideal candidate will be comfortable working in a fast-paced, remote environment and have a strong background in product management, growth strategies, and data analysis.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Working independently with minimal supervision
  • Keeping up with industry trends and best practices in product management, growth strategies, and data analysis
  • Balancing the need for data-driven decision-making with the need for quick action and innovation

ASSUMPTION: This role may present challenges related to managing multiple priorities and deadlines, working independently, and keeping up with industry trends. The ideal candidate will be able to balance the need for data-driven decision-making with the need for quick action and innovation.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving growth through product-led strategies and customer acquisition optimization in the context of a small business platform
  • Similar roles may include Senior Product Manager, Growth Product Manager, or Senior Growth Marketing Manager, but this role is distinct in its focus on product-led growth and customer acquisition optimization
  • Career progression opportunities may include advancement to Director or VP of Product roles, with a focus on driving business growth and leading product management teams

ASSUMPTION: This role is unique in its focus on driving growth through product-led strategies and customer acquisition optimization in the context of a small business platform. Similar roles may include Senior Product Manager, Growth Product Manager, or Senior Growth Marketing Manager, but this role is distinct in its focus on product-led growth and customer acquisition optimization.

πŸ“ Sample Projects

  • Developing and executing A/B tests to improve conversion rates and optimize checkout flows
  • Analyzing customer data to identify trends and opportunities for growth
  • Collaborating with design and engineering teams to plan and execute enhancements that accelerate customer acquisition
  • Conducting competitive research and staying ahead of industry trends in product management, growth strategies, and data analysis

ASSUMPTION: Sample projects for this role may include developing and executing A/B tests, analyzing customer data, collaborating with design and engineering teams, and conducting competitive research.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What are the key challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
  • How does the company measure the success of this role, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: Key questions to ask during the interview may include inquiries about the team structure, priorities, professional development opportunities, company challenges, and success metrics for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your qualifications for this specific role, highlighting your experience in product management, growth strategies, and data analysis
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
  • If selected, complete a phone or video screen with the Hiring Manager and a technical assessment or case study
  • If you advance to the final interview round, be prepared to discuss your approach to product management, growth strategies, and data analysis with key stakeholders
  • Follow up with the Hiring Manager within 24 hours after each interview round to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.