📌 Core Information
🔹 Job Title: Staff Product Marketing Manager
🔹 Company: LiveKit
🔹 Location: San Francisco, CA or New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (San Francisco or New York)
🚀 Job Overview
Key aspects of this role include:
- Leading product launches and building foundational PMM infrastructure
- Serving as the connective tissue between Marketing, Product, and Sales
- Shaping customer-facing narratives and supporting Sales with compelling collateral
- Working closely with Engineering, Product, and Design (EPD) teams
- Directly influencing how LiveKit's developer-first platform shows up in the world
ASSUMPTION: This role requires a strong background in marketing technical products, a passion for storytelling, and a bias toward action. The ideal candidate will have experience working with developer-facing products and be comfortable putting their name or face on public-facing content.
📋 Key Responsibilities
✅ Own product launches from planning through execution, in close partnership with EPD and cross-functional stakeholders
✅ Build and maintain core product marketing infrastructure: messaging frameworks, launch templates, product web pages, and evergreen collateral
✅ Create clear, concise, and engaging materials for sales, including pitch decks, one-pagers, and competitive positioning
✅ Serve as the internal expert on our product and customers, translating technical concepts into language that resonates with developers and business stakeholders alike
✅ Develop compelling customer stories and examples that showcase the value of LiveKit in production
✅ Collaborate with the Sales team to identify gaps in messaging or content and address them proactively
✅ Establish repeatable processes for how we go to market and scale marketing impact across the company
ASSUMPTION: This role requires strong project management skills, exceptional communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in product marketing, ideally at high-growth startups and with technical or developer-facing products
Required Skills:
- Exceptional written and verbal communication skills
- Proven ability to manage multiple projects simultaneously and deliver high-quality work in a fast-paced environment
- Experience working cross-functionally with Engineering, Product, Design, Developer Relations, and Sales teams
- Customer-first mindset with a curiosity to understand how and why people use a product
- Knack for creating beautiful, effective slides and collateral
Preferred Skills:
- Experience in video, real-time communications, or platform infrastructure
- Familiarity with web development or programming concepts
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: $175,000 - $230,000 per year (based on industry standards for a senior product marketing role in San Francisco and New York)
Benefits:
- Health, dental, and vision benefits
- Flexible vacation policy
- Competitive salary and equity package
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco and New York areas. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LiveKit is a technology company specializing in real-time audio and video communication infrastructure for large language models and developers.
Company Size: LiveKit is a small company with 11-50 employees, providing a dynamic and agile work environment.
Founded: LiveKit was founded in 2021 and has since grown to support over 3 billion calls annually and 100,000+ developers globally.
Company Description:
- LiveKit provides the framework and network infrastructure for voice, video, and physical AI, enabling real-time communication between large language models and users.
- The company's network is optimized for ultra-low latency, extreme resiliency, and massive scale.
- LiveKit supports over 3 billion calls annually and has a global developer community of 100,000+ users.
Company Specialties:
- Real-time audio and video communication infrastructure
- Large language models and AI integration
- Developer-first platform
Company Website: https://livekit.io/
ASSUMPTION: LiveKit's small size and rapid growth provide ample opportunities for employees to make a significant impact and grow with the company.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Staff Product Marketing Manager will report directly to the Head of Marketing and work closely with the Engineering, Product, and Design teams.
Work Arrangement: This role is a hybrid position, requiring employees to work 2-3 days per week in the office (either in San Francisco or New York).
Growth Opportunities:
- As a small and rapidly growing company, LiveKit offers ample opportunities for employees to take on new challenges and grow with the organization.
- The ideal candidate will have the opportunity to shape LiveKit's GTM playbook from the ground up and directly influence how the company's developer-first platform shows up in the world.
- This role provides the chance to work closely with cross-functional teams, fostering collaboration and learning opportunities.
ASSUMPTION: Given LiveKit's small size and rapid growth, this role offers significant potential for career growth and impact.
🌍 Location & Work Environment
Office Type: LiveKit has offices in San Francisco and New York, providing a collaborative and innovative work environment.
Office Location(s): San Francisco, CA and New York, NY
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate, San Francisco offers a dynamic and innovative work environment.
- New York, NY: As a global hub for finance, media, and technology, New York provides unparalleled networking opportunities and a fast-paced work environment.
Work Schedule: This role follows a hybrid work arrangement, with employees working 2-3 days per week in the office and the remaining days remotely.
ASSUMPTION: LiveKit's hybrid work arrangement offers employees the flexibility to balance work and personal life while still fostering a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with LiveKit's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare examples of your past product launches, marketing campaigns, or customer stories to showcase your abilities during the interview.
- Research LiveKit's products and target audience to demonstrate your understanding of the company and its mission.
ATS Keywords: Product marketing, technical products, developer-facing, customer stories, cross-functional collaboration, communication skills, customer-first mindset, design sensibility
ASSUMPTION: LiveKit's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to succeed in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Figma, Sketch)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: While not explicitly stated, proficiency in common marketing, project management, and design tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Obsessed with helping people understand our products
- Known as the go-to person for tackling tough problems
- Work hard and can build and ship fast
- Focused on polish, detail, and quality
- Fast learner, frequently picking up new tips, tricks, and skills
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on results and impact
Self-Assessment Questions:
- Do you have a deep background in marketing technical products and a passion for storytelling?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have a customer-first mindset and a curiosity to understand how and why people use a product?
ASSUMPTION: LiveKit values employees who are passionate about their work, collaborative, and results-driven, with a strong focus on customer-centricity and continuous learning.
⚠️ Potential Challenges
- Working with technical products and developer-facing audiences may require a steep learning curve for candidates without relevant experience.
- LiveKit's rapid growth and small size may present challenges in terms of organizational structure and resources.
- The hybrid work arrangement may require employees to adapt to a new work-life balance.
- Competition for talent in the tech industry, particularly in San Francisco and New York, may make it challenging to attract and retain top talent.
ASSUMPTION: While LiveKit offers numerous opportunities for growth and impact, candidates should be prepared to face challenges related to the company's rapid growth, small size, and competitive tech industry landscape.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on working with technical products and developer-facing audiences.
- LiveKit's small size and rapid growth provide more opportunities for career growth and impact compared to larger, more established companies.
- This role requires a higher degree of cross-functional collaboration and project management skills compared to other marketing roles.
ASSUMPTION: Candidates should be prepared to leverage their experience with technical products and developer-facing audiences, as well as their strong project management and cross-functional collaboration skills, to succeed in this role.
📝 Sample Projects
- Developing a messaging framework and launch template for a new real-time communication feature
- Creating a customer story showcasing the value of LiveKit in a production environment
- Building a competitive positioning document for LiveKit's platform compared to industry rivals
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Staff Product Marketing Manager role at LiveKit.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing infrastructure and how this role will contribute to its development and maintenance?
- How does the Sales team currently approach competitive positioning, and how can this role improve that process?
- What are the most significant challenges facing the company's growth, and how can this role help address them?
- How does LiveKit support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the role's responsibilities, the company's priorities, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on your experience working with technical products and developer-facing audiences.
- Prepare examples of your past product launches, marketing campaigns, or customer stories to showcase your abilities during the interview.
- Research LiveKit's products and target audience to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
