📌 Core Information
🔹 Job Title: Staff Product Marketing Manager, Security
🔹 Company: Okta
🔹 Location: San Francisco, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Security, Product Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: Mid-Senior Level (6+ years)
🔹 Remote Status: Hybrid (San Francisco Bay Area, CA, CO, NY, WA, and Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategy for Okta’s security offerings
- Creating differentiated security messaging for sales and customers
- Supporting security product launches and representing Okta at events
- Collaborating cross-functionally with various teams to drive impact
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance diverse inputs from stakeholders.
📋 Key Responsibilities
✅ Build the go-to-market strategy for evangelizing identity as security and securing AI wave
✅ Create differentiated security messaging for sales and customers
✅ Develop security thought leadership programs (white papers, research studies, reports)
✅ Represent Okta at security events to raise the company's profile
✅ Support security product launches and new content campaigns
✅ Work cross-functionally with corporate security, business technology, product management, engineering, sales, and enablement
ASSUMPION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 6+ years of experience in product marketing within cybersecurity or identity management
Required Skills:
- Proven track record driving large-scale, company-impacting launches
- Experience writing security-focused thought leadership and customer-facing content
- Ability to manage senior stakeholders with differing priorities
- High sense of urgency and execution-oriented mindset
- Background in security software and understanding of the security landscape
Preferred Skills:
- CS degree or technical background
- Cloud security experience
ASSUMPTION: A strong background in product marketing within cybersecurity or identity management is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $247,000 USD (San Francisco Bay Area) / $147,000 - $221,000 USD (CA, CO, NY, WA) / $117,000 - $175,000 CAD (Canada)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Flexible spending account
- Paid leave (including PTO and parental leave)
- Equity (where applicable)
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is based on Okta's pay transparency and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Okta operates in the software development industry, specifically focusing on identity management and access solutions.
Company Size: Okta is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Okta was founded in 2009 and has since grown to become a leading identity management provider.
Company Description:
- Okta provides secure identity management solutions for businesses, enabling customers to manage and protect access to their critical resources and applications.
- The company offers a range of products, including Okta Platform and Auth0 Platform, catering to various customer needs and use cases.
- Okta's neutral and flexible platform allows seamless integration with existing systems and supports a wide range of industries and use cases.
Company Specialties:
- Identity Management
- Access Management
- Single Sign-On
- SaaS
- Cloud
- User Management
- Mobile Security
- Mobility Management
- IDaaS
Company Website: Okta.com
ASSUMPTION: Okta's focus on identity management and access solutions makes it an attractive employer for professionals interested in security and identity-related roles.
📊 Role Analysis
Career Level: Mid-Senior Level (6+ years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing, and collaborates cross-functionally with various teams.
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential career progression to a management role within the product marketing team
- Expanding responsibilities and influence as Okta's security offerings grow
- Opportunities to work on high-impact projects and drive company-wide initiatives
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on Okta's security offerings and expand responsibilities over time.
🌍 Location & Work Environment
Office Type: Okta's offices are modern, collaborative workspaces designed to foster productivity and innovation.
Office Location(s): San Francisco, CA (Headquarters), Bellevue, WA, Chicago, IL, Washington, DC, Toronto, ON
Geographic Context:
- San Francisco, CA: A tech hub with a vibrant culture and diverse communities
- Bellevue, WA: A growing tech center with a strong job market and quality of life
- Chicago, IL: A major city with a robust economy and cultural scene
- Washington, DC: The nation's capital, offering a unique blend of history, politics, and culture
- Toronto, ON: A multicultural city with a thriving tech industry and strong job market
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM (local time)
ASSUMPTION: Okta's hybrid work arrangement allows for flexibility and a healthy work-life balance, with opportunities to work remotely and collaborate in-person as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with the product marketing team
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Cross-functional collaboration and stakeholder management
- Content creation and thought leadership capabilities
- Industry knowledge and understanding of Okta's security offerings
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of security-focused content you've created or managed
- Research Okta's security offerings and be ready to discuss them in the interview
- Practice presenting your ideas and thoughts on Okta's security strategy
ATS Keywords: Product Marketing, Security, Identity Management, Cybersecurity, Stakeholder Management, Content Creation, Thought Leadership, Market Insights, Competitive Analysis
ASSUMPTION: Okta's interview process focuses on assessing candidates' strategic thinking, communication skills, and industry knowledge, with a strong emphasis on cultural fit.
🛠️ Tools & Technologies
- Okta's product suite (Okta Platform, Auth0 Platform)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, JIRA)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with Okta's product suite and relevant marketing automation tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-Focused
- Innovative
- Trustworthy
- Inclusive
- Customer-Focused
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Okta's value of being customer-focused, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a hybrid work environment, and how do you balance remote and in-office work?
- How do you approach working with senior stakeholders, and how have you managed differing priorities in the past?
ASSUMPTION: Okta values candidates who embody their core values, demonstrate a strong work ethic, and thrive in a collaborative, agile environment.
⚠️ Potential Challenges
- Managing senior stakeholders with differing priorities and expectations
- Balancing strategic planning with tactical execution
- Keeping up with the fast-paced security landscape and emerging threats
- Adapting to Okta's hybrid work environment and maintaining productivity
ASSUMPTION: These challenges require strong communication, time management, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses heavily on security and requires a deep understanding of the security landscape
- Okta's mid-sized company structure offers more opportunities for growth and impact compared to larger enterprises
- This role's hybrid work arrangement provides flexibility and a better work-life balance compared to fully on-site positions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, requiring a strategic and adaptable mindset.
📝 Sample Projects
- Developing a go-to-market strategy for Okta's new AI security offering
- Creating a white paper on the importance of identity as security in the AI era
- Representing Okta at a major security conference and driving meaningful conversations
ASSUMPTION: These sample projects highlight the strategic, content creation, and cross-functional collaboration aspects of the role.
❓ Key Questions to Ask During Interview
- How does Okta plan to differentiate its security offerings in the competitive market?
- What are the key priorities for this role in the first 90 days?
- How does Okta support the professional development and growth of its product marketing team members?
- What is the company's approach to balancing strategic planning and tactical execution in this role?
- How does Okta measure the success of its product marketing efforts, and what metrics are most important?
ASSUMPTION: Asking these questions demonstrates your interest in the role, company, and industry, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of security-focused content you've created or managed
- Research Okta's security offerings and be ready to discuss them in the interview
- Practice presenting your ideas and thoughts on Okta's security strategy
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
