📌 Core Information
🔹 Job Title: Staff Social Media Manager
🔹 Company: GitLab
🔹 Location: Remote, Canada or Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Global
🚀 Job Overview
Key aspects of this role include:
- Managing social media content calendar for developer audiences
- Creating engaging, technical content for software developers
- Collaborating with technical teams to highlight innovations and features
- Monitoring and engaging with developer communities
- Optimizing social media strategies based on performance data
ASSUMPTION: This role requires a deep understanding of developer communities and a strong organizational background to manage multiple content streams and deadlines.
📋 Key Responsibilities
✅ Manage and execute comprehensive social media content calendars across all platforms
✅ Coordinate content scheduling and publishing using Sprout Social
✅ Plan content themes around developer events, product releases, and industry trends
✅ Create technical content that resonates with software developers, engineers, and technical decision-makers
✅ Collaborate with engineering teams to highlight technical innovations and features
✅ Monitor and engage with developer communities, answer questions, and participate in discussions
✅ Prepare weekly and monthly performance reports, and optimize future posts based on high-performing content types
ASSUMPION: This role involves a high degree of multitasking, prioritization, and attention to detail to ensure content is published on time and meets quality standards.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of social media marketing experience in a B2B SaaS or software company
Required Skills:
- Proficient in Sprout Social for content scheduling, monitoring, and reporting
- Basic understanding of developer tools, programming concepts, and technical terminology
- Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
- Excellent written communication with ability to adapt tone for developer audiences
- Strong organizational and project management skills
- Attention to detail and ability to manage multiple deadlines
- Collaborative mindset and experience working with technical teams
- Self-motivated with ability to work independently
Preferred Skills:
- Experience with project management tools, specifically Asana
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record of managing content calendars and meeting publishing deadlines in a B2B SaaS or software company.
💰 Compensation & Benefits
Salary Range: $81,000 - $174,000 USD per year
Benefits:
- Health, dental, and vision insurance
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation and Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Working Hours: Full-time (40 hours per week)
ASSUMPTION: GitLab's compensation and benefits package is competitive and designed to support the well-being and growth of its employees.
📌 Applicant Insights
🔍 Company Context
Industry: GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software. They are a public company with over 1,000 employees, founded in 2014, and headquartered in San Francisco, California.
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- GitLab is an all-remote company with team members located in more than 65 countries
- They offer a unique opportunity to work from anywhere with good internet
- GitLab's platform enables entire organizations to collaborate around their code, improving cycle time, reducing development costs, and increasing developer productivity
Company Specialties:
- DevSecOps Platform
- Software Development
- IT Services and Consulting
Company Website: About GitLab
ASSUMPTION: GitLab's remote work policy and global presence provide unique opportunities for candidates seeking flexible work arrangements and international exposure.
📊 Role Analysis
Career Level: Staff level, indicating significant experience and expertise in the field
Reporting Structure: This role reports directly to the Director of Social Media
Work Arrangement: Remote solely, with the flexibility to work from anywhere with good internet
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to develop skills in content strategy, team management, and cross-functional collaboration
- Opportunity to work on high-impact projects with a global team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on GitLab's social media presence and developer community engagement.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- GitLab's remote work policy allows employees to work from anywhere with good internet
- The company has team members located in more than 65 countries
- GitLab's global presence provides opportunities for international collaboration and cultural exchange
Work Schedule: Full-time (40 hours per week), with the flexibility to work asynchronously
ASSUMPTION: GitLab's remote work policy and global presence provide unique opportunities for candidates seeking flexible work arrangements and international exposure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment and content creation challenge
- Final interview with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Content creation and strategy skills
- Technical proficiency and understanding of developer audiences
- Project management and organizational skills
- Collaboration and communication abilities
- Cultural fit and alignment with GitLab's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of developer communities and technical content creation
- Demonstrate your ability to manage multiple content streams and deadlines
- Prepare for behavioral interview questions focusing on project management, collaboration, and problem-solving skills
ATS Keywords: Social Media Marketing, Content Creation, Project Management, Developer Advocacy, Technical Writing, Analytics, Community Engagement, Graphic Design, Organizational Skills, Communication Skills, Collaboration, Self-Motivation, Attention to Detail, Content Scheduling, Technical Terminology, Social Media Management
ASSUMPTION: GitLab's application process is designed to assess candidates' technical skills, organizational abilities, and cultural fit with the company's values and remote work environment.
🛠️ Tools & Technologies
- Sprout Social
- Canva or Adobe Creative Suite
- Asana (for project management)
- GitLab's own platform for internal collaboration and communication
ASSUMPTION: GitLab's tools and technologies are designed to support remote work, collaboration, and efficient content creation.
👔 Cultural Fit Considerations
Company Values:
- Collaborate
- Results
- Efficiency
- Diversity, Inclusion & Belonging
- Iterate
Work Style:
- GitLab is an all-remote company with a strong focus on asynchronous work
- Employees are encouraged to work during their most productive hours and maintain a healthy work-life balance
- GitLab's culture values collaboration, results-driven mindset, and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of managing content calendars and meeting publishing deadlines in a B2B SaaS or software company?
- Are you comfortable working independently and managing multiple content streams and deadlines?
- Do you have a strong understanding of developer communities and technical content creation?
- Are you able to adapt your communication style to resonate with developer audiences?
ASSUMPTION: GitLab's cultural fit assessment focuses on candidates' ability to work independently, manage multiple content streams, and collaborate effectively in a remote work environment.
⚠️ Potential Challenges
- Managing multiple content streams and deadlines may require strong organizational skills and attention to detail
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members
- GitLab's global presence may require occasional collaboration with team members in different time zones
- The fast-paced nature of social media may necessitate quick content creation and adaptation based on trending topics and events
ASSUMPTION: GitLab's remote work environment and global presence may present unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of developer communities and technical content creation
- GitLab's remote work environment and global presence provide unique opportunities for international collaboration and cultural exchange
- This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on GitLab's social media presence and developer community engagement
ASSUMPTION: This role is unique in its focus on developer communities and global collaboration, presenting both challenges and opportunities for the right candidate.
📝 Sample Projects
- Creating a social media campaign around a new GitLab feature launch, targeting developer audiences
- Developing a series of technical tutorials for GitLab's YouTube channel, focusing on popular developer topics
- Managing GitLab's social media presence during a major industry event, engaging with attendees and sharing relevant content
ASSUMPION: GitLab's social media projects require a strong understanding of developer communities, technical content creation, and strategic planning.
❓ Key Questions to Ask During Interview
- How does GitLab support work-life balance for remote employees?
- Can you describe the team structure and collaboration tools used for social media content creation and management?
- How does GitLab measure the success of its social media campaigns, and what metrics are most important for this role?
- What opportunities are there for growth and development within the social media team and GitLab as a whole?
- How does GitLab engage with and support its global team members, particularly those working in different time zones?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand GitLab's remote work environment, team structure, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GitLab Jobs portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for a phone or video screen with the Talent Acquisition team, focusing on your content creation and project management skills
- Complete a technical assessment and content creation challenge, demonstrating your ability to create engaging, technical content for developer audiences
- Prepare for final interviews with the hiring manager and team members, focusing on your cultural fit and alignment with GitLab's values
- Follow up with the GitLab team after your interview, expressing your interest in the role and asking any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
