Stage/Alternance - Assistant(e) Chef de Projet Digital Marketing - Octobre (H/F)

📌 Core Information

🔹 Job Title: Stage/Alternance - Assistant(e) Chef de Projet Digital Marketing - Octobre (H/F)

🔹 Company: Sézane

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time (Stage/Alternance)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in digital marketing projects for Octobre Éditions, the men's fashion line of Sézane
• Collaborating with the Digital Marketing Manager to animate social media platforms and adapt content for various communication channels
• Contributing to the development of 360 marketing strategies for product launches
• Gaining hands-on experience in a fast-paced, creative environment

ASSUMPTION: This role is ideal for students seeking a practical learning experience in digital marketing within the fashion industry.

📋 Key Responsibilities

✅ Assist in the animation of social media platforms (Instagram stories and posts)

✅ Adapt content for various communication channels (newsletters, paid media, social media) in France and abroad

✅ Configure commercial operations

✅ Develop marketing automation programs using CRM tools

✅ Participate in the reflection and development of 360 marketing strategies for product launches

✅ Conduct competitive research and gather inspirations

ASSUMPTION: The role may involve working with cross-functional teams, including CRM, paid media, and graphic designers.

🎯 Required Qualifications

Education: Students in business school or equivalent university program

Experience: Previous experience in digital project management, marketing, or within a fashion brand is a plus but not required

Required Skills:

• Strong communication skills in French and English
• Creativity and storytelling abilities
• Ability to coordinate multiple information sources and teams
• Familiarity with CRM tools and marketing automation
• Proficient in social media platforms and content creation

Preferred Skills:

• Experience in the fashion industry or digital marketing
• Bilingual or multilingual skills
• Knowledge of SEO and SEM strategies

ASSUMPTION: Candidates with a strong passion for storytelling in fashion and a willingness to learn will be highly valued.

💰 Compensation & Benefits

Salary Range: Industry-standard salary for entry-level marketing positions in Paris, France (€1,500 - €2,000 gross per month for a 6-month internship or €2,000 - €2,500 gross per month for an apprenticeship)

Benefits:

• Opportunity to gain experience in a fast-growing fashion brand
• possibility of permanent employment after the internship or apprenticeship
• Dynamic and creative work environment

Working Hours: Full-time (35 hours/week), with flexibility for students' schedules

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing positions in Paris, France. Actual compensation may vary depending on the candidate's qualifications and the specific arrangement (internship or apprenticeship).

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 201-500 employees

Founded: 2013

Company Description:

• Sézane is the first French online fashion brand, founded by Morgane Sézalory in 2013
• Certified B Corp, committed to strict environmental and social standards
• Offers high-quality, creative, and fairly-priced clothing for women and men

Company Specialties:

• Online retail
• Sustainable fashion
• Digital marketing

Company Website: www.sezane.com

ASSUMPTION: Sézane is committed to sustainability and ethical practices, which may influence the company culture and values.

📊 Role Analysis

Career Level: Entry-level (Stage/Alternance)

Reporting Structure: Reports directly to the Digital Marketing Manager

Work Arrangement: On-site, full-time (35 hours/week) with flexibility for students' schedules

Growth Opportunities:

• Possibility of permanent employment after the internship or apprenticeship
• Exposure to various aspects of digital marketing and the fashion industry
• Opportunity to work with cross-functional teams and develop transferable skills

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in digital marketing within the fashion industry.

🌍 Location & Work Environment

Office Type: Creative and dynamic work environment in central Paris

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving fashion industry
• Easy access to public transportation and various amenities
• Central location allows for convenient exploration of the city

Work Schedule: Full-time (35 hours/week), with flexibility for students' schedules

ASSUMPTION: The work environment is likely to be fast-paced, creative, and collaborative, with a strong emphasis on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Digital Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to adapt content for various channels
• Creativity and storytelling abilities
• Understanding of digital marketing principles and social media platforms
• Alignment with Sézane's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for storytelling in fashion and digital marketing
• Showcase your ability to work collaboratively and adapt to a fast-paced environment

ATS Keywords: Digital Marketing, Social Media, Content Creation, Project Management, CRM, Marketing Automation, Communication, Creativity, Team Coordination, Market Research, English Proficiency, Brand Sensitivity

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot, or similar)
• Marketing automation platforms (e.g., Mailchimp, Hootsuite, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's familiarity with them.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Engagement
• Creativity

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Passionate about storytelling and digital marketing

Self-Assessment Questions:

• Do you share Sézane's commitment to quality, engagement, and creativity?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong passion for storytelling in fashion and digital marketing?

ASSUMPTION: Sézane values candidates who align with their commitment to quality, engagement, and creativity, as well as those who can thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple information sources and teams simultaneously
• Adapting to a fast-paced, dynamic work environment
• Balancing academic responsibilities with the demands of a full-time role
• Developing a strong understanding of the fashion industry and digital marketing principles

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• This role is similar to entry-level marketing or social media assistant positions in the fashion industry
• However, Sézane's commitment to sustainability and ethical practices may set it apart from other fashion brands
• This role offers a unique opportunity to gain experience in digital marketing within the fashion industry

ASSUMPTION: Candidates should research similar roles and companies to better understand the industry and their own career goals.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch
• Adapting content for various communication channels to maintain brand consistency
• Conducting market research to identify trends and competitors in the fashion industry

ASSUMPTION: These projects are designed to give candidates hands-on experience in digital marketing and the fashion industry.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Octobre Éditions and Sézane?
• What are the most important qualities and skills for success in this role?
• How does Sézane support the professional development and growth of its employees?
• What are the biggest challenges facing the digital marketing team, and how can this role help address them?
• How does Sézane maintain its commitment to sustainability and ethical practices in its operations and marketing efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and their own fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://apply.workable.com/sezane-3/j/7260025322
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work or projects that demonstrate your creativity and storytelling abilities
• Follow up with Sézane one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.