Stage / Alternance - Marketing produit & Ecommerce

📌 Core Information

🔹 Job Title: Stage / Alternance - Marketing produit & Ecommerce

🔹 Company: Gapianne

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing & Ecommerce

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to business strategy development
• Managing product sourcing and catalog development
• Creating and implementing communication campaigns
• Collaborating with various teams and external partners

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills. It also demands a proactive approach to problem-solving and initiative-taking.

📋 Key Responsibilities

✅ Assist in developing business strategy and product offerings for the platform

✅ Manage product sourcing, catalog development, and communication campaigns

✅ Create tools for sales support, such as tests, testimonials, and expert videos

✅ Manage product tests with the community of testers

✅ Handle brand relations, negotiations, and follow-ups

✅ Develop and implement commercial activation plans (collaborations, partnerships, promotional events, etc.)

✅ Prepare and launch major commercial campaigns (Black Friday, Christmas, Sales) in collaboration with the communication team and partner brands

✅ Negotiate commercial terms with brands (promotions, gift-with-purchase, margins, etc.)

✅ Manage inventory: place orders, track stocks with the logistician, and handle supplier relations

ASSUMPTION: This role may involve additional projects based on the company's strategic needs.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing or a related field

Experience: First internship experience in product marketing, marketing digital, or e-commerce

Required Skills:

• Strong motivation to join the intimate care revolution 💪
• Dynamic and proactive personality, comfortable communicating with external stakeholders and expressing ideas
• Organized and capable of delivering on time while being agile and taking initiative
• Proficient in Excel and English
• First experience in an enterprise

Preferred Skills:

• Experience in the beauty and cosmetics industry
• Knowledge of the French market for intimate care products

ASSUMPTION: While experience in the beauty and cosmetics industry is not required, it would be an asset for this role.

💰 Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (based on industry standards for internships in Paris)

Benefits:

• Friendly work environment in Paris (République area)
• Meal vouchers
• 20% discount on all products

Working Hours: Full-time (35-40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for internships in Paris. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Gapianne operates in the retail health and personal care products sector, focusing on intimate care for women. The global femtech market is expected to reach $50 billion by 2025, with a significant opportunity in France.

Company Size: Gapianne is a small startup with 2-10 employees, offering a dynamic and agile work environment. This size allows for close collaboration and rapid decision-making.

Founded: Gapianne was founded in 2021, making it a young and innovative company in the femtech space.

Company Description:

• Gapianne is the first French platform dedicated to women's intimate well-being, offering a holistic and caring approach to topics such as libido, hormones, postpartum, menopause, periods, and incontinence.
• The platform provides an online store, expert masterclasses, and educational advice, aiming to redefine intimacy and sexuality as acts of well-being and self-care.
• Gapianne is committed to breaking taboos surrounding women's intimate health and empowering women to take control of their well-being.

Company Specialties:

• Beauty and intimacy products
• Ecommerce
• Wellness and self-care
• Femtech
• Health and women's health

Company Website: https://www.gapianne.com

ASSUMPTION: Gapianne's mission and values are centered around empowering women and promoting open conversations about intimate health, making it an attractive company for candidates who share these passions.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in marketing and ecommerce.

Reporting Structure: The intern will report directly to the CEO and work closely with the marketing and ecommerce teams.

Work Arrangement: This is an on-site internship, with the possibility of remote work for specific tasks or projects, depending on the company's policies and the intern's performance.

Growth Opportunities:

• Gaining hands-on experience in marketing and ecommerce for a femtech startup
• Developing a strong professional network within the industry
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: Gapianne's small size and flat organizational structure offer ample opportunities for interns to make a significant impact and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Gapianne's office is located in the République area of Paris, offering a vibrant and dynamic work environment.

Office Location(s): 75011 Paris, France

Geographic Context:

• Paris is the capital and most populous city of France, with a diverse and multicultural population
• The République area is known for its lively atmosphere, with numerous cafes, restaurants, and shops
• Gapianne's office is easily accessible by public transportation

Work Schedule: The intern will work full-time (35-40 hours per week), with a flexible schedule that may include evening and weekend work, depending on project demands.

ASSUMPTION: Gapianne's office environment is designed to foster collaboration, creativity, and open communication, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the CEO and relevant team members
• Final decision and offer

Key Assessment Areas:

• Motivation and passion for Gapianne's mission
• Communication and interpersonal skills
• Problem-solving and initiative-taking abilities
• Relevant experience and skills for the role

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of Gapianne's mission and values in your application materials
• Prepare thoughtful questions to ask during the interview, showing your interest in the company and the role

ATS Keywords: Marketing, Ecommerce, Product Management, Communication, Negotiation, Teamwork, Organization, Proactivity, Excel, English, Beauty, Cosmetics, Femtech, Intimacy, Well-being, Women's Health

ASSUMPTION: Gapianne's recruitment process is designed to be inclusive and fair, ensuring that all candidates have an equal opportunity to showcase their skills and qualifications.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets)
• Social media platforms (Instagram, Facebook, Pinterest)
• Ecommerce platforms (Shopify, Magento, WooCommerce)
• CRM and marketing automation tools (HubSpot, Mailchimp, Zoho CRM)

ASSUMPTION: The specific tools and technologies used by Gapianne may vary depending on the projects and tasks assigned to the intern.

👔 Cultural Fit Considerations

Company Values:

• Empowering women and promoting open conversations about intimate health
• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Dynamic and agile, with a focus on results and impact
• Collaborative and inclusive, with a strong emphasis on open communication
• Flexible and adaptable, with a willingness to take on new challenges and learn continuously

Self-Assessment Questions:

• How do you align with Gapianne's mission to empower women and promote open conversations about intimate health?
• How comfortable are you working in a dynamic and fast-paced startup environment?
• How do you approach learning new skills and taking on new challenges in a professional setting?

ASSUMPTION: Gapianne's company culture is centered around its mission to empower women and promote open conversations about intimate health, making it an attractive workplace for candidates who share these values.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic startup environment may require adaptability and quick decision-making
• Managing multiple projects and priorities may demand strong organizational skills and time management
• Dealing with sensitive topics related to women's intimate health may require empathy, discretion, and professionalism
• Collaborating with external partners and stakeholders may require strong communication and negotiation skills

ASSUMPTION: Gapianne's small size and fast-paced environment may present unique challenges for interns, but also offers ample opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing or ecommerce roles, this position focuses specifically on intimate care products for women, requiring a unique understanding of the target audience and market
• Gapianne's small size and flat organizational structure offer interns a high degree of responsibility and autonomy, allowing them to make a significant impact on the company's growth and success
• This role may serve as a stepping stone to a career in femtech, marketing, or ecommerce, with potential opportunities for full-time employment upon completion of the internship

ASSUMPTION: While this role shares similarities with traditional marketing and ecommerce positions, its focus on intimate care products for women and the unique challenges and opportunities presented by Gapianne's small size and fast-paced environment make it a distinct and attractive opportunity for interns.

📝 Sample Projects

• Conducting market research to identify gaps in the intimate care product market and developing targeted marketing campaigns to address those gaps
• Managing product tests with the community of testers and creating testimonials and reviews to be featured on the Gapianne website and social media channels
• Developing and implementing a referral program to incentivize satisfied customers to refer their friends and family to Gapianne

ASSUMPTION: The specific projects assigned to the intern may vary depending on the company's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• How does Gapianne plan to expand its product offerings and reach new customers in the coming years?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gapianne support the professional development and growth of its interns?
• What are the most rewarding and challenging aspects of working at Gapianne, according to current team members?
• How does Gapianne measure the success of its marketing and ecommerce efforts, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://join.com/companies/gapianne/13989819-stage-alternance-marketing-produit-et-ecommerce
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare thoughtful questions to ask during the interview, showing your interest in the company and the role
• If selected for an interview, be prepared to discuss your relevant experiences and how they have prepared you for this role
• Follow up with the hiring manager within 48 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.