📌 Core Information
🔹 Job Title: Stage - Assistant marketing programme fidélité H/F/X - YVES ROCHER
🔹 Company: Groupe Rocher
🔹 Location: Rennes, Bretagne, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively participating in managing the current loyalty program for Yves Rocher France
- Assisting in implementing evolutions of the loyalty program
- Managing product previews and budget management
- Participating in internal initiatives and training
ASSUMPTION: This role is designed for students or recent graduates seeking to gain practical experience in marketing and CRM.
📋 Key Responsibilities
✅ Actively participate in managing the current loyalty program for Yves Rocher France
✅ Assist in implementing evolutions of the loyalty program
✅ Manage product previews and budget management
✅ Participate in internal initiatives and training
✅ Perform competitive analysis of loyalty programs
✅ Assist in managing customer relationship mailings
ASSUMPTION: The role may involve occasional tasks outside of the main responsibilities, such as administrative tasks or data entry.
🎯 Required Qualifications
Education: Pursuing a Bac+4/+5 degree in marketing or a related field
Experience: A first experience in a company, ideally in CRM
Required Skills:
- Proficient in Office tools, especially Excel and PowerPoint
- Strong analytical skills
- Good teamwork abilities
- Autonomous and reactive
- Good communication skills
Preferred Skills:
- Previous experience in marketing or CRM
- Fluency in French
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is likely to be in the form of a stipend or allowance. The exact amount is not specified, but it is common for internships in France to offer a minimum wage or slightly above.
Benefits:
- Integration into a family-owned group
- Opportunities for internal mobility
- Participation in training and CSR initiatives
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range is estimated based on typical internship compensation in France.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees
Founded: The exact founding date is not specified, but the company has a long history in the personal care industry.
Company Description:
- Le Groupe Rocher, entreprise française d'origine bretonne, possède des marques comme Yves Rocher, Arbonne, Petit Bateau, Stanhome, Kiotis, Docteur Pierre Ricaud, ID Parfums et SABON dans les domaines de la cosmétique, de l'habillement et de la maison.
- With more than 16,000 employees, 50 million customers and sales of over €2.4 billion, it operates in around 114 countries and is expanding further internationally.
- The group is committed to reconnecting people to nature and has become a mission-driven company pursuing its ambition.
Company Specialties:
- Yves Rocher
- Petit Bateau
- Stanhome
- Dr Pierre Ricaud
- Kiotis
- ID Parfums
- Flormar
- Sabon
- Arbonne
- and Cosmétiques
Company Website: http://www.groupe-rocher.com
ASSUMPTION: The company's long history and extensive product range indicate a stable and established organization.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the CRM Activation and Loyalty team.
Work Arrangement: On-site, full-time (35 hours/week)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities for internal mobility within the group
- Participation in training and CSR initiatives
ASSUMPTION: The internship provides an excellent opportunity for students or recent graduates to gain practical experience and potentially secure full-time employment.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Rennes, Bretagne, France
Geographic Context:
- Rennes is a city in the Brittany region of France, known for its rich history and cultural heritage.
- The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a strong economy.
- The company's office is located in the heart of the city, providing easy access to public transportation and amenities.
Work Schedule: Full-time (35 hours/week), with flexibility for internal initiatives and training
ASSUMPTION: The work environment is likely to be dynamic and collaborative, with a strong focus on teamwork and internal initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the CRM Activation and Loyalty team
Key Assessment Areas:
- Analytical skills
- Teamwork abilities
- Communication skills
- Cultural fit with the company's values
Application Tips:
- Highlight relevant experience and skills in the resume
- Tailor the cover letter to the specific role and company
- Prepare examples of previous marketing or CRM projects
ATS Keywords: CRM, Marketing, Loyalty Program, Product Preview, Budget Management, Internal Initiatives, Training
ASSUMPTION: The application process is likely to be competitive, with a strong focus on analytical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (likely Salesforce or similar)
- Project management tools (likely Asana, Trello, or similar)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and CRM industries.
👔 Cultural Fit Considerations
Company Values:
- Reconnect people to nature
- Create a positive impact on well-being
- Promote diversity and inclusion
Work Style:
- Collaborative and dynamic
- Focus on teamwork and internal initiatives
- Opportunities for growth and development
Self-Assessment Questions:
- Do you share the company's commitment to reconnecting people to nature?
- Are you comfortable working in a collaborative and dynamic team environment?
- Are you eager to learn and grow in a fast-paced industry?
ASSUMPTION: The company values a strong cultural fit, with a focus on shared commitment to the company's mission and a collaborative work style.
⚠️ Potential Challenges
- Balancing the demands of the internship with academic responsibilities
- Adapting to the fast-paced and dynamic work environment
- Managing the expectations of the CRM Activation and Loyalty team
- Navigating the competitive application process
ASSUMPTION: The internship presents both opportunities and challenges, requiring strong time management, adaptability, and communication skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the loyalty program for Yves Rocher France
- Similar roles in the industry may focus on broader marketing or CRM strategies
- Career paths in the marketing and CRM industries are diverse and varied, with opportunities for growth and development
ASSUMPTION: While this role is unique in its focus, it provides a strong foundation for a career in marketing or CRM.
📝 Sample Projects
- Managing a product preview event for Yves Rocher France
- Conducting a competitive analysis of loyalty programs in the personal care industry
- Assisting in the creation and implementation of a customer relationship mailing campaign
ASSUMPTION: The projects associated with this role are likely to be varied and dynamic, reflecting the diverse responsibilities of the CRM Activation and Loyalty team.
❓ Key Questions to Ask During Interview
- What are the key priorities for the CRM Activation and Loyalty team in the next 3-6 months?
- How does this role fit into the broader marketing and CRM strategy for Yves Rocher France?
- What opportunities are there for growth and development within the CRM Activation and Loyalty team and the broader marketing department?
- How does the company support work-life balance for interns?
- What is the company's approach to diversity and inclusion, both internally and in its products?
ASSUMPTION: The interview is an opportunity to gain insight into the company's priorities, strategies, and culture, as well as to demonstrate the candidate's fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of previous marketing or CRM projects
- Follow up with the company within 7-10 days after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
