Stage - Chargé d'études marketing H/F

📌 Core Information

🔹 Job Title: Stage - Chargé d'études marketing H/F

🔹 Company: TF1

🔹 Location: Boulogne-Billancourt, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting post-tests for advertising across various media
• Producing dossiers and best cases on post-tests
• Assisting in the production of newsletters
• Participating in general studies to demonstrate the effectiveness of advertising supports

ASSUMPTION: This role is designed for students or recent graduates seeking to gain practical experience in marketing and advertising. It offers a comprehensive overview of market research and analysis within the media industry.

📋 Key Responsibilities

✅ Conducting post-tests for advertising from launch to presentation of results to clients

✅ Producing dossiers and best cases on post-tests

✅ Assisting in the production of newsletters

✅ Participating in general studies to demonstrate the effectiveness of advertising supports

ASSUMPTION: The role requires strong analytical skills, adaptability, and a keen interest in the media industry. It involves working with data and presenting findings to clients.

🎯 Required Qualifications

Education: Minimum of a Bac + 4 in Marketing (Business School, University, or equivalent)

Experience: Some prior experience in marketing studies is preferred

Required Skills:

• Strong analytical skills
• Adaptability
• Proactivity
• Excellent communication skills
• Curiosity and interest in the media industry

Preferred Skills:

• Previous experience in market research or advertising
• Fluency in French

ASSUMPTION: Candidates should have a solid foundation in marketing and a genuine interest in the media industry. They should be comfortable working with data and presenting findings.

💰 Compensation & Benefits

Salary Range: Internships in France typically offer a stipend ranging from €1,200 to €1,500 per month. However, this may vary depending on the company and the candidate's qualifications.

Benefits:

• Opportunity to gain practical experience in a leading media company
• Potential for the internship to lead to a full-time position

Working Hours: Full-time (35 hours/week), with flexibility for students' schedules

ASSUMPTION: The salary range is an estimate based on typical internship stipends in France. The actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution. TF1 is the leading media company in France, with a strong presence in television, streaming, and digital media.

Company Size: 1,001-5,000 employees. This size allows for a diverse range of opportunities and a well-established company culture.

Founded: TF1 was founded in 1975 and has since grown to become a major player in the French media landscape.

Company Description:

• TF1 is a leading media company in France, with a strong presence in television, streaming, and digital media.
• The company is committed to providing high-quality content and innovative solutions for its audiences and clients.
• TF1 is dedicated to fostering a diverse and inclusive work environment.

Company Specialties:

• Broadcast media production and distribution
• Digital media and streaming
• Advertising and brand solutions
• Social commerce

Company Website: https://www.groupe-tf1.fr/fr

ASSUMPTION: TF1 is a well-established company with a strong brand and a diverse range of offerings. It is an attractive employer for those interested in the media industry.

📊 Role Analysis

Career Level: Entry-level (0-2 years). This role is designed for students or recent graduates seeking to gain practical experience in marketing and advertising.

Reporting Structure: The intern will report directly to the marketing team.

Work Arrangement: On-site, with flexibility for students' schedules.

Growth Opportunities:

• Potential for the internship to lead to a full-time position
• Opportunity to gain practical experience in a leading media company
• Exposure to various aspects of marketing and advertising

ASSUMPTION: This role offers a unique opportunity for students or recent graduates to gain practical experience in a leading media company. It provides a comprehensive overview of market research and analysis within the media industry.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): TF1 Headquarters, 1 Quai du Point du Jour, Boulogne-Billancourt, Cedex 92656, FR

Geographic Context:

• Boulogne-Billancourt is a western suburb of Paris, offering a mix of urban and suburban living.
• The area is well-connected by public transportation, making it easily accessible from other parts of the Paris region.
• The office is located near the Seine River, offering scenic views and nearby recreational opportunities.

Work Schedule: Full-time (35 hours/week), with flexibility for students' schedules.

ASSUMPTION: The work environment at TF1 is modern, collaborative, and well-equipped to support the intern's learning and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Background check and reference verification

Key Assessment Areas:

• Analytical skills
• Adaptability
• Communication skills
• Interest in the media industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your understanding of the role and the company
• Prepare examples of your analytical skills and how you have applied them in previous experiences

ATS Keywords: Marketing, Advertising, Post-tests, Market Research, Data Analysis, Teamwork, Presentation Skills, Proactivity, Adaptability, Curiosity, Communication

ASSUMPTION: The application process for this role is typical for an internship in the media industry. The interview process will focus on assessing the candidate's analytical skills, adaptability, and interest in the media industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis software (e.g., SPSS, R, Python)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The tools and technologies required for this role are standard for market research and analysis. The intern will be expected to have a basic proficiency in these tools.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Innovation
• Collaboration
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven

Self-Assessment Questions:

• Do you have a strong interest in the media industry and a desire to learn about market research and advertising?
• Are you comfortable working with data and presenting findings to clients?
• Do you have strong analytical skills and the ability to adapt to new situations?

ASSUMPTION: TF1 values candidates who are passionate about the media industry, comfortable working with data, and able to adapt to new situations. The company fosters a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role may require working with large datasets and complex statistical analyses
• The work environment can be fast-paced and demanding, requiring strong time management skills
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The role may require travel to attend client meetings or industry events

ASSUMPTION: The role presents unique challenges that can be overcome with strong analytical skills, adaptability, and a keen interest in the media industry.

📈 Similar Roles Comparison

• This role is similar to market research analyst or marketing coordinator positions in other media companies
• The role offers a unique opportunity to gain practical experience in a leading media company
• The role provides exposure to various aspects of marketing and advertising, offering a well-rounded learning experience

ASSUMPTION: This role offers a unique opportunity for students or recent graduates to gain practical experience in a leading media company. It provides a comprehensive overview of market research and analysis within the media industry.

📝 Sample Projects

• Conducting a post-test for a television advertising campaign
• Producing a dossier on the effectiveness of digital advertising for a client
• Assisting in the production of a newsletter on the latest trends in the media industry

ASSUMPTION: These sample projects are representative of the types of tasks the intern may be asked to perform. They offer a mix of analytical, creative, and collaborative work.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and advertising strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help the candidate understand the role, the company, and the work environment. They demonstrate the candidate's interest in the role and their commitment to professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your analytical skills and how you have applied them in previous experiences
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.