STAGE - Chef de Projet Marketing Clients Fidélité H/F

📌 Core Information

🔹 Job Title: STAGE - Chef de Projet Marketing Clients Fidélité H/F

🔹 Company: Groupement Les Mousquetaires

🔹 Location: France

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and enhancing customer loyalty programs.
• Optimizing customer recruitment processes.
• Developing and implementing communication plans.
• Engaging with different teams and partners to ensure program success.

ASSUMPTION: This role is focused on improving customer loyalty programs, which is crucial for revenue growth and customer retention in the retail industry.

📋 Key Responsibilities

✅ Animate and enhance customer recruitment strategies for Intermarché communities.

✅ Ensure effective operation of the loyalty program with strategic communication.

✅ Develop targeted customer animation plans and perform competitive market analysis.

✅ Collaborate with Intermarché’s organizational services and partners such as DSI and communication agencies.

ASSUMPTION: The responsibilities reflect a dynamic, strategic role aimed at strengthening customer engagement and retention through innovative loyalty solutions.

🎯 Required Qualifications

Education: Pursuing a Bac+4/5 level or equivalent in Marketing or related fields.

Experience: No prior formal work experience required; 0-2 years of relevant exposure preferred.

Required Skills:

• Strong grasp of digital and client marketing principles.
• Proficiency in Microsoft Office Suite.
• Excellent analytical and relational skills.

Preferred Skills:

• Familiarity with loyalty programs in the retail sector.
• Experience in benchmarks and market assessments.

ASSUMPTION: Candidates should possess foundational marketing skills and the ability to work autonomously in a dynamic retail environment.

💰 Compensation & Benefits

Salary Range: €1200 gross per month

Benefits:

• Access to an on-site gym.
• Free shuttle service from Paris.
• Potential for up to 2 days of remote work per week.

Working Hours: 40 hours per week, with some flexibility for remote work depending on project needs.

ASSUMPTION: Compensation reflects typical early career internship rates in France, with benefits supporting work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees across Europe

Founded: 1969

Company Description:

• Key player in European retail markets with a diverse portfolio of brands.
• Strong community presence with over 4000 retail points.
• Focus on sustainable and customer-friendly practices.

Company Specialties:

• Community-focused retail solutions.
• Diverse range of grocery and home improvement brands.
• Adaptable to diverse geographical markets.

Company Website: https://www.mousquetaires.com/

ASSUMPTION: Groupement Les Mousquetaires prides itself on innovation and localized retail solutions, offering an empowering environment for strategic roles.

📊 Role Analysis

Career Level: Entry-level, operational with strategic components.

Reporting Structure: Reports to a senior project manager within the Marketing Clients team.

Work Arrangement: Hybrid model offering varied work settings to foster creativity and productivity.

Growth Opportunities:

• Pathways to full-time roles in marketing or project management.
• Opportunities to engage in cross-functional projects.
• Mentorship from seasoned professionals in the department.

ASSUMPTION: The role is intended as a stepping stone for future leadership in digital marketing or client strategy.

🌍 Location & Work Environment

Office Type: Modern corporate headquarters with integrated amenities.

Office Location(s): 1 allée des Mousquetaires, Parc de Tréville, Bondoufle, 91078, FR

Geographic Context:

• Located in a serene, expansive area ideal for focused work.
• Easily accessible to major city centers such as Paris.
• Embedded in a progressive and diverse economic region.

Work Schedule: Generally standard working hours with flexibility for creative projects or collaboration across teams.

ASSUMPTION: The location supports a balanced professional and personal lifestyle, conducive to career growth.

💼 Interview & Application Insights

Typical Process:

• Initial application screening by HR.
• Interviews with team supervisors and potential peers.
• Case study or assessment to gauge strategic thinking and problem-solving.

Key Assessment Areas:

• Client engagement and strategy understanding.
• Ability to analyze market data and derive actionable insights.
• Interpersonal and communication skills.

Application Tips:

• Highlight experience in customer-focused roles.
• Demonstrate strong analytical and creative thinking abilities.
• Showcase adaptability and enthusiasm for retail innovation.

ATS Keywords: Marketing, Client Engagement, Fidelity Program, Retail Strategy, Digital Marketing

ASSUMPTION: The process values strategic thinkers with an understanding of digital innovation within the retail sector.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Digital Marketing Platforms
• Customer Relationship Management systems

ASSUMPTION: Candidates should be technologically proficient, able to harness digital tools for strategy and communication purposes.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit and independence.
• Innovative approaches to sustainable living.
• Commitment to community-centric retail solutions.

Work Style:

• Collaborative and open to cross-functional teamwork.
• Strategic with a focus on client satisfaction.
• Adaptable to dynamic retail environments.

Self-Assessment Questions:

• How do you approach customer-focused marketing strategies?
• What drives your professional growth in the digital marketing sector?
• How do you manage multitasking in a fast-paced environment?

ASSUMPTION: Cultural fit is likely determined by an entrepreneurial spirit aligned with company values focusing on innovation and client satisfaction.

⚠️ Potential Challenges

• Navigating a large organization with multiple departments and projects.
• Balancing autonomy with collaborative efforts.
• Adapting to dynamic changes in retail consumer demands.
• Ensuring consistent engagement and communication across channels.

ASSUMPTION: Challenges arise from the complexity and pace of a large-scale retail operation, necessitating strong personal and professional adaptability.

📈 Similar Roles Comparison

• Stronger emphasis on client engagement than pure digital marketing roles.
• More focus on internal collaboration than in individual consulting roles.
• Greater flexibility and creativity compared to standard operational roles.

ASSUMPTION: Similarities with project management roles in marketing departments, but with a unique focus on loyalty and client retention.

📝 Sample Projects

• Developing a new customer loyalty program for Intermarché.
• Researching global loyalty program trends and suggesting enhancements.
• Designing marketing communications for customer engagement strategies.

ASSUMPTION: Projects likely center around enhancing customer experience and loyalty in a competitive retail market.

❓ Key Questions to Ask During Interview

• What are the main objectives for the loyalty program this year?
• How is success measured for this role?
• Who are the key stakeholders for the marketing initiatives?
• What kind of support can I expect as an intern?
• How does the company stay ahead in the competitive retail landscape?

ASSUMPTION: Questions should be geared towards understanding the company’s strategic goals and the role's impact on broader company objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting your relevant marketing and analytical skills.
• Draft a cover letter discussing your interest in loyalty programs.
• Expect to discuss a project that aligns with the role's responsibilities in interviews.
• Gather references from academic instructors or past employers, if available.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.