📌 Core Information
🔹 Job Title: Stage - Chef de projet SEO (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SEO content on Doctolib's WordPress CMS
- Localizing medical content from German or Italian to French
- Conducting research to validate medical sources
- Creating and optimizing web content following SEO best practices
- Implementing an effective internal linking strategy
- Analyzing SEO performance and proposing optimizations
- Collaborating with local marketing teams on strategy
ASSUMPTION: This role requires a strong focus on detail, excellent organizational skills, and the ability to work autonomously.
📋 Key Responsibilities
✅ Manage and optimize SEO content on Doctolib's WordPress CMS
✅ Localize medical content from German or Italian to French
✅ Conduct research to validate medical sources
✅ Create and optimize web content following SEO best practices
✅ Implement an effective internal linking strategy
✅ Analyze SEO performance and propose optimizations
✅ Collaborate with local marketing teams on strategy
ASSUMPTION: The role may involve working with sensitive medical information, requiring discretion and professionalism.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, Communication, or a related field
Experience: No professional experience required, but a first experience or strong interest in SEO and content marketing is essential
Required Skills:
- Fluency in French with excellent writing skills
- Knowledge of WordPress and SEO tools (Google Search Console, etc.)
- Rigorous, autonomous, and excellent organizational skills
Preferred Skills:
- Mastery of German and/or Italian
- Interest in the healthcare sector and digital marketing
- Ability to work in an international team environment
ASSUMPTION: While not explicitly stated, proficiency in using SEO tools and platforms is likely expected for this role.
💰 Compensation & Benefits
Salary Range: According to Glassdoor, the average intern salary at Doctolib is around €1,200 per month. However, this may vary based on individual qualifications and experience.
Benefits:
- Onboarding program with Doctolib Academy and team training
- Comprehensive training programs (languages, soft skills, technical skills)
- Urban Sports Club membership and free sports classes
- 50% public transportation reimbursement
- Swile meal card and various food options in the office
- Team and global events (Doctoberfest, Kids Day, etc.)
- Flexible work policy with a hybrid work arrangement
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (minimum 3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards and Glassdoor data. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on healthcare technology and digital health services
Company Size: Medium (1,001-5,000 employees), offering a dynamic and collaborative work environment
Founded: 2013, with a mission to improve access to healthcare services through innovative digital solutions
Company Description:
- Doctolib is a leading online appointment booking platform, connecting patients with healthcare professionals
- The company aims to simplify and improve the patient experience, making healthcare services more accessible and convenient
- Doctolib operates in several countries, including France, Germany, and Italy, with headquarters in Levallois-Perret, France
Company Specialties:
- Healthcare technology and digital health services
- Online appointment booking and telehealth
- Data protection and security in healthcare
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on innovation and digital health services creates an exciting and fast-paced work environment.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development within the marketing department
Reporting Structure: This role reports directly to the marketing manager and works closely with local marketing teams
Work Arrangement: Hybrid, with a minimum of 3 days on-site per week
Growth Opportunities:
- Developing expertise in SEO and content marketing
- Expanding language skills and cultural awareness through international collaboration
- Gaining experience in a dynamic and growing healthcare technology company
ASSUMPTION: This internship provides an excellent opportunity for personal and professional growth in the digital health sector.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with various amenities and facilities
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin has a well-developed public transportation system, making it easy to commute to work
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely some days
ASSUMPTION: Working in Berlin offers a unique blend of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial screening with a Talent Acquisition Manager
- Technical interview with the future manager
- Case study presentation
Key Assessment Areas:
- Language skills and proficiency in French
- SEO knowledge and content marketing skills
- Problem-solving and analytical skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your understanding of SEO principles and content marketing strategies
- Showcase your ability to work independently and manage multiple tasks
ATS Keywords: SEO, content management, WordPress, research, content creation, team collaboration, organization, digital marketing
ASSUMPTION: Doctolib's recruitment process is designed to assess both technical skills and cultural fit, ensuring a strong match between candidates and the company's values.
🛠️ Tools & Technologies
- WordPress
- SEO tools (Google Search Console, etc.)
- Collaboration and project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Doctolib prioritizes the patient experience and aims to make healthcare services more accessible and convenient
- Innovation: The company encourages creativity, continuous learning, and a growth mindset
- Collaboration: Doctolib fosters a collaborative work environment, with a strong focus on teamwork and cross-functional collaboration
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Data-driven, with a strong emphasis on analytics and performance metrics
- Flexible and adaptable, with the ability to work independently and manage multiple tasks
Self-Assessment Questions:
- Do you have a strong passion for improving the patient experience through digital health services?
- Are you comfortable working in a dynamic, fast-paced environment with a high degree of autonomy?
- Do you thrive in a collaborative, international team setting, and are you open to learning from and adapting to different cultural perspectives?
ASSUMPTION: Candidates who align with Doctolib's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The role may involve working with sensitive medical information, requiring discretion and professionalism
- Doctolib's fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment
- The hybrid work arrangement may require candidates to adapt their work habits and communication styles to accommodate both on-site and remote team members
- Berlin's competitive job market may present challenges for candidates seeking long-term career opportunities in the city
ASSUMPTION: Addressing these challenges proactively and demonstrating adaptability will be essential for success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO content management and localization within the digital health sector
- Compared to other marketing roles, this position requires a strong focus on technical skills, such as SEO and content management, as well as language proficiency
- This internship offers a unique opportunity to gain experience in the digital health sector and contribute to Doctolib's mission to improve access to healthcare services
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their interests and aspirations in the digital health sector.
📝 Sample Projects
- Optimizing Doctolib's WordPress CMS for SEO best practices
- Localizing medical content from German or Italian to French, ensuring accuracy and cultural relevance
- Conducting keyword research and competitor analysis to inform content strategy
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and expectations of this role, allowing candidates to prepare for the interview process and assess their fit for the position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Doctolib support the professional development and growth of its interns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doctolib ensure the accuracy and quality of its localized medical content?
- What are the most challenging aspects of working in a hybrid environment, and how does Doctolib support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and their commitment to success at Doctolib.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: careers.doctolib.com
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on SEO, content management, and language proficiency
- Prepare for the interview process by researching Doctolib's mission, values, and culture, as well as the specific requirements of this role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
