D

Stage - Chef de projet SEO (x/f/m)

Doctolib
Full-time
On-site
Berlin, Berlin, Germany
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Stage - Chef de projet SEO (x/f/m)

πŸ”Ή Company: Doctolib

πŸ”Ή Location: Berlin, Berlin, Germany

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 4, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: Hybrid (3 days minimum at the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing SEO content on the WordPress CMS
  • Localizing medical content from German or Italian to French
  • Conducting thorough research to validate medical sources
  • Creating web content following SEO best practices
  • Collaborating with local marketing teams on SEO strategy

ASSUMPTION: This role requires a strong focus on content management, SEO, and research skills. It is ideal for a recent graduate or early-career professional looking to gain experience in digital marketing and SEO.

πŸ“‹ Key Responsibilities

βœ… Manage and optimize SEO content on the WordPress CMS

βœ… Localize medical content from German or Italian to French

βœ… Conduct thorough research to validate medical sources

βœ… Create web content following SEO best practices

βœ… Develop and implement a strategy for internal linking

βœ… Analyze SEO performance and propose optimizations

βœ… Collaborate with local marketing teams on SEO strategy

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

  • Fluency in French with excellent writing skills
  • Strong SEO and content marketing interest or experience
  • Knowledge of WordPress and SEO tools (e.g., Google Search Console)
  • Rigorous, autonomous, and well-organized

Preferred Skills:

  • Proficiency in German and/or Italian
  • Interest in the healthcare sector and digital marketing
  • Ability to work in an international team environment

ASSUMPTION: Candidates should have a strong academic background in a relevant field and demonstrate a keen interest in SEO and content marketing.

πŸ’° Compensation & Benefits

Salary Range: €1,200 - €1,500 per month (based on industry standards for entry-level internships in Berlin)

Benefits:

  • Onboarding program with Doctolib Academy and team training
  • Training programs (languages, soft skills, technical competencies)
  • Sports offer: Urban Sports Club membership, free in-house or remote sports classes
  • 50% public transportation reimbursement
  • Meal card (Swile)
  • Team and global events (Doctoberfest, Kids Day, etc.)
  • Flexible work policy with a hybrid work arrangement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level internships in Berlin. The benefits package is comprehensive and designed to support the personal and professional growth of interns.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, focusing on healthcare technology and digital health services

Company Size: Medium (1,001-5,000 employees), offering a dynamic and collaborative work environment

Founded: 2013, with a mission to improve access to healthcare services through innovative technology

Company Description:

  • Doctolib is a healthcare technology company that connects patients and healthcare professionals through its online platform
  • The company aims to simplify and improve the healthcare experience for both patients and professionals
  • Doctolib offers a range of services, including online appointment booking, telehealth, and patient engagement tools

Company Specialties:

  • Healthcare technology
  • Digital health services
  • Online appointment booking
  • Telehealth
  • Patient engagement
  • Data protection and security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib is a well-established company in the healthcare technology sector, with a strong focus on innovation and improving patient access to care.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the local marketing manager

Work Arrangement: Hybrid (3 days minimum at the office), offering a balance between remote work and in-person collaboration

Growth Opportunities:

  • Gain practical experience in SEO, content marketing, and digital health services
  • Work on international projects and collaborate with diverse teams
  • Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity for early-career professionals to gain experience in a dynamic and innovative industry, with potential long-term growth prospects.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Mehringdamm 51, 10961 Berlin, Germany

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech industry
  • The office is located in the trendy Kreuzberg neighborhood, offering easy access to public transportation, shops, and restaurants
  • Berlin offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely part-time

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with easy access to public transportation and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening with a Talent Acquisition Manager
  • Technical interview with the future manager
  • Case study presentation

Key Assessment Areas:

  • French language proficiency and writing skills
  • SEO and content marketing knowledge
  • Research and analytical skills
  • Cultural fit and teamwork abilities

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Demonstrate your enthusiasm for SEO, content marketing, and the healthcare industry
  • Prepare for the case study presentation by researching Doctolib's platform and services

ATS Keywords: SEO, content management, WordPress, research, medical content, localization, collaboration, digital marketing, French language, German language, Italian language, healthcare industry

ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and enthusiasm for the role and the company.

πŸ› οΈ Tools & Technologies

  • WordPress
  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • Project management tools (e.g., Asana, Trello)
  • Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing and SEO industries.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Trustworthy

Work Style:

  • Dynamic and fast-paced
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you share Doctolib's commitment to improving patient access to healthcare services?
  • Are you comfortable working in a dynamic, international team environment?
  • Do you thrive in a data-driven, results-oriented work culture?

ASSUMPTION: Doctolib values candidates who are passionate about improving healthcare services, adaptable, and committed to working collaboratively in a dynamic, international team environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Working with diverse teams across different time zones and cultures
  • Adapting to changes in priorities and workflows
  • Meeting the high standards and expectations set by the company

ASSUMPTION: The role may present challenges related to time management, adaptability, and meeting high performance standards in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other SEO internships, but with a focus on the healthcare industry and international collaboration
  • Compared to other digital marketing roles, this internship offers a unique opportunity to gain experience in SEO and content marketing within the healthcare sector
  • Career progression may include roles such as SEO Specialist, Content Marketing Manager, or Digital Marketing Manager

ASSUMPTION: This internship offers a unique opportunity to gain experience in SEO and content marketing within the healthcare industry, with potential long-term career growth prospects.

πŸ“ Sample Projects

  • Localizing medical content from German or Italian to French for the Doctolib platform
  • Conducting keyword research and on-page optimization for a healthcare-related blog post
  • Analyzing SEO performance data and proposing strategic optimizations for Doctolib's website

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may encounter in the role, with a focus on SEO, content marketing, and research skills.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role contribute to Doctolib's overall mission and goals?
  • What opportunities are there for professional development and growth within the company?
  • How does Doctolib support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: careers.doctolib.com
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare for the case study presentation by researching Doctolib's platform and services
  • Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.