Stage Digital Marketing (H/F)

📌 Core Information

🔹 Job Title: Stage Digital Marketing (H/F)

🔹 Company: Machefert Group

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Intern

🔹 Category: Hospitality

🔹 Date Posted: 2025-06-20

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to the creation, refitting, and management of websites in collaboration with an agency
• Implementing a CRM system and developing automation marketing
• Optimizing and animating websites (SEO, SEA, tagging, tracking, improvement monitoring)
• Conceiving and following up on commercial and digital actions (establishment openings, marketing campaigns, newsletters)
• Monitoring and analyzing monthly performance reports (traffic, conversion, acquisition costs)

ASSUMPTION: The role requires a strong focus on digital marketing strategies and a good understanding of the hospitality industry.

📋 Key Responsibilities

✅ Participate in the creation, refitting, and management of websites in collaboration with an agency

✅ Implement a CRM system and develop automation marketing

✅ Optimize and animate websites (SEO, SEA, tagging, tracking, improvement monitoring)

✅ Conceive and follow up on commercial and digital actions (establishment openings, marketing campaigns, newsletters)

✅ Monitor and analyze monthly performance reports (traffic, conversion, acquisition costs)

ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Currently enrolled in a marketing or digital studies program

Experience: No professional experience required

Required Skills:

• Strong communication and interpersonal skills
• Excellent presentation and customer service skills
• Proficient in French and English
• Good understanding of the digital environment
• Strong sensitivity to e-commerce and ROI
• Basic knowledge of digital tools (trackings, SEO, SEA, Google Suite)
• Autonomous, rigorous, methodical, result-oriented, and quality-focused
• Creative, dynamic, and smiling
• Attention to detail, quality, and confidentiality

Preferred Skills:

• Knowledge of the CMS Webflow and UX/UI design
• Basic knowledge of HTML, CSS, and JavaScript

ASSUMPTION: While not explicitly stated, a strong interest in the hospitality industry and a willingness to learn are essential for this role.

💰 Compensation & Benefits

Salary Range: As an internship, this position is likely unpaid or offers a stipend. The exact amount is not specified, but it is common for internships in France to provide a monthly allowance of around €500-€1,000.

Benefits:

• Transportation coverage (up to 65%)
• Meal compensation
• Cooptation

Working Hours: Full-time (35 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on typical internship compensation in France.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 201-500 employees

Founded: 1992

Company Description:

• Machefert Group is a French hospitality group known for its innovative and creative approach to hospitality
• The group aims to become the leading boutique-hospitality provider for surprising and distinctive "savoir-recevoir" experiences
• The group operates hotels, restaurants, bars, and event spaces in Paris, Saint-Tropez, and Marrakech

Company Specialties:

• Event planning
• Bar services
• Restaurant services
• Hotel services

Company Website: https://www.machefert.com/

ASSUMPTION: Machefert Group is a well-established company in the hospitality industry, focusing on unique and creative experiences for its clients.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Director of Sales and Digital Marketing

Work Arrangement: On-site, full-time (35 hours/week) with flexible scheduling

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on various projects and gain experience in different aspects of digital marketing
• Exposure to a dynamic and creative work environment

ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in digital marketing within the hospitality industry.

🌍 Location & Work Environment

Office Type: Urban, creative, and dynamic work environment

Office Location(s): 256, rue Saint-Honoré, Paris, Île-de-France 75001, FR

Geographic Context:

• Paris is a vibrant city with a rich cultural scene and numerous tourist attractions
• The 1st arrondissement is a central and historic district of Paris, known for its luxury shops, art galleries, and cultural institutions
• The area offers easy access to public transportation and various amenities

Work Schedule: Full-time (35 hours/week) with flexible scheduling

ASSUMPTION: The work environment is likely fast-paced and creative, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager (Kevin Machefert) and HR

Key Assessment Areas:

• Digital marketing skills and knowledge
• Communication and interpersonal skills
• Creativity and problem-solving abilities
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant coursework, projects, or extracurricular activities that demonstrate digital marketing skills
• Tailor your resume and cover letter to emphasize your interest in the hospitality industry and digital marketing
• Prepare examples of commercial or digital actions you have conceived or participated in

ATS Keywords: Digital Marketing, SEO, SEA, CRM, Automation Marketing, E-commerce, Google Suite, HTML, CSS, JavaScript, Communication, Teamwork, Creativity, Customer Service, Adaptability, Attention to Detail

ASSUMPTION: The application process may involve multiple stages, including interviews with the hiring manager and HR, to assess the candidate's fit for the role and the company culture.

🛠️ Tools & Technologies

• Webflow (CMS)
• Google Suite (Google My Business, Search Console, Analytics, Tag Manager)
• HTML, CSS, JavaScript
• CRM software (specific platform not mentioned)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the intern.

👔 Cultural Fit Considerations

Company Values:

• Generosity: Prioritizing client and employee well-being
• Pleasure: Fostering a positive and enjoyable work environment
• Opinionated: Committing to high-quality standards and excellence
• Audacity: Encouraging innovation and pushing boundaries

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Dynamic and adaptable

Self-Assessment Questions:

• Do you share Machefert Group's values and commitment to exceptional client experiences?
• Are you comfortable working in a fast-paced, creative environment with a strong emphasis on collaboration?
• Do you have a passion for the hospitality industry and a desire to learn and grow in a dynamic work environment?

ASSUMPTION: Cultural fit is essential for success in this role, as the company places a strong emphasis on its values and work environment.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with various teams and stakeholders
• Meeting the high expectations set by the company's commitment to excellence

ASSUMPTION: The intern may face challenges related to time management, adaptability, and meeting the company's high standards for quality and innovation.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this internship focuses specifically on the hospitality industry and offers unique insights into the sector
• Machefert Group's emphasis on creativity and innovation sets it apart from more traditional hospitality companies
• This role provides an opportunity to gain hands-on experience in digital marketing and potentially transition into a full-time position

ASSUMPTION: This role offers a unique blend of digital marketing and hospitality industry experience, with a strong focus on creativity and innovation.

📝 Sample Projects

• Conceiving and executing a social media marketing campaign to promote a new hotel opening
• Optimizing the group's website for improved search engine rankings and user experience
• Developing and implementing an email marketing strategy to engage existing clients and attract new ones

ASSUMPTION: The specific projects assigned to the intern may vary depending on the group's current initiatives and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the main priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall digital marketing strategy for the group?
• What opportunities are there for professional growth and development within the company?
• How does Machefert Group support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate's interest in the role and the company, as well as their ability to contribute effectively to the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and interest in the hospitality industry
• Prepare examples of commercial or digital actions you have conceived or participated in
• Follow up with the company one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.