Stage Digital Marketing (H/F)

📌 Core Information

🔹 Job Title: Stage Digital Marketing (H/F)

🔹 Company: Machefert Group

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Intern

🔹 Category: Hospitality

🔹 Date Posted: 2025-06-30

🔹 Experience Level: Entry-level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to the creation, refitting, and management of websites
• Implementing a CRM system with automation marketing
• Optimizing and animating websites (SEO, SEA, tracking, etc.)
• Conceiving and following commercial and digital actions
• Monitoring performance metrics

ASSUMPTION: This role is ideal for students in marketing or digital studies looking to gain practical experience in the hospitality industry.

📋 Key Responsibilities

✅ Participate in the creation, refitting, and management of websites in collaboration with an agency

✅ Implement a CRM system with automation marketing

✅ Optimize and animate websites (SEO, SEA, tracking, etc.)

✅ Conceive and follow commercial and digital actions (new openings, marketing campaigns, newsletters, etc.)

✅ Monitor performance metrics (traffic, conversion, acquisition costs, etc.)

ASSUMPTION: The role may involve additional tasks as needed, depending on the team's priorities and projects.

🎯 Required Qualifications

Education: Currently enrolled in a marketing or digital studies program

Required Skills:

• Strong communication and technical skills
• Knowledge of digital tools (trackings, SEO, SEA, Google Suite, etc.)
• Customer-oriented mindset
• Autonomy, adaptability, and teamwork
• Excellent presentation and communication skills (oral and written)
• Fluency in French and English

Preferred Skills:

• Knowledge of Webflow CMS
• UX/UI design sensitivity
• HTML, CSS, JavaScript knowledge

ASSUMPTION: Candidates with relevant internship experience or projects will be given preference.

💰 Compensation & Benefits

Salary Range: As an internship, this position is not remunerated. However, the company offers various benefits.

Benefits:

• Transportation reimbursement (65%)
• Meal allowance
• Cooptation

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the hospitality industry in France.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: Medium (201-500 employees)

Founded: 1992

Company Description:

• Recognized for its audacity and creativity, the Machefert Group aims to become the boutique-hospitality reference for surprising and innovative "savoir-recevoir"
• The group offers a unique experience to its clients, combining exceptional establishments with a touch of "je-ne-sais-quoi"
• The company values generosity, pleasure, opinionatedness, and audacity

Company Specialties:

• Event planning
• Bars
• Restaurants
• Hotels

Company Website: http://www.machefert.com

ASSUMPTION: The Machefert Group is a well-established hospitality company with a strong reputation for creativity and innovation.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Sales and Digital Marketing Director

Work Arrangement: On-site, full-time (40 hours/week)

Growth Opportunities:

• Gain practical experience in the hospitality industry
• Develop digital marketing skills
• Potential full-time employment after the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in a dynamic and creative environment.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• The office is located in the 1st arrondissement of Paris, a central and vibrant district
• Paris offers a rich cultural scene, numerous historical sites, and a diverse food scene
• The city is well-connected by public transportation

Work Schedule: Full-time (40 hours/week), with flexibility for specific projects or events

ASSUMPTION: The work environment is dynamic, creative, and focused on delivering exceptional experiences to clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager
• Final interview with the HR department

Key Assessment Areas:

• Communication and presentation skills
• Technical skills (digital marketing, CRM, etc.)
• Adaptability and teamwork
• Customer-oriented mindset

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your passion for the hospitality industry and digital marketing
• Showcase any relevant projects or internships
• Prepare questions about the company, the role, and the team

ATS Keywords: Digital Marketing, SEO, SEA, CRM, Automation Marketing, E-commerce, Google Suite, HTML, CSS, JavaScript, Communication, Creativity, Teamwork, Customer Service, Adaptability, Detail Orientation

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• CRM software
• Automation marketing tools
• SEO and SEA tools
• Google Suite (Google Analytics, Google Tag Manager, etc.)
• Webflow CMS (optional)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's priorities and projects.

👔 Cultural Fit Considerations

Company Values:

• Generosity
• Pleasure
• Opiniatedness
• Audacity

Work Style:

• Dynamic and creative
• Focused on delivering exceptional experiences
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you share the company's values, particularly its focus on generosity and pleasure?
• Are you comfortable working in a dynamic and creative environment?
• Can you adapt to new situations and projects quickly?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require working on weekends or evenings for specific events or projects
• The work environment can be fast-paced and demanding
• The company's high standards for quality and creativity may present challenges
• The internship may involve tasks outside of the candidate's area of expertise

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• This role is similar to digital marketing internships in other hospitality companies
• However, the Machefert Group's focus on creativity and innovation sets it apart
• This internship offers a unique opportunity to gain experience in a dynamic and creative environment

ASSUMPTION: Candidates should research other digital marketing internships in the hospitality industry to better understand the unique aspects of this role.

📝 Sample Projects

• Assisting in the creation and management of a new hotel website
• Implementing a CRM system and automation marketing for a restaurant
• Optimizing the SEO and SEA strategies for a bar

ASSUMPTION: These sample projects are intended to illustrate the types of tasks the intern may be responsible for, but the actual projects may vary.

❓ Key Questions to Ask During Interview

• What are the most important qualities for success in this role?
• How does this internship fit into the company's long-term goals?
• What opportunities are there for professional growth and development during this internship?
• How does the team collaborate and support each other?
• What are the biggest challenges facing the company, and how can this internship contribute to addressing them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare questions about the company, the role, and the team
• Follow up with the hiring manager after your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.