Machefert Group logo

Stage Digital Marketing (H/F)

Machefert Group
Full-time
On-site
Paris, Île-de-France, France
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Stage Digital Marketing (H/F)

πŸ”Ή Company: Machefert Group

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Intern

πŸ”Ή Category: Hospitality

πŸ”Ή Date Posted: 2025-06-30

πŸ”Ή Experience Level: Entry-level

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Contributing to the creation, refitting, and management of websites
  • Implementing a CRM system with automation marketing
  • Optimizing and animating websites (SEO, SEA, tracking, etc.)
  • Conceiving and following commercial and digital actions
  • Monitoring performance metrics

ASSUMPTION: This role is ideal for students in marketing or digital studies looking to gain practical experience in the hospitality industry.

πŸ“‹ Key Responsibilities

βœ… Participate in the creation, refitting, and management of websites in collaboration with an agency

βœ… Implement a CRM system with automation marketing

βœ… Optimize and animate websites (SEO, SEA, tracking, etc.)

βœ… Conceive and follow commercial and digital actions (new openings, marketing campaigns, newsletters, etc.)

βœ… Monitor performance metrics (traffic, conversion, acquisition costs, etc.)

ASSUMPTION: The role may involve additional tasks as needed, depending on the team's priorities and projects.

🎯 Required Qualifications

Education: Currently enrolled in a marketing or digital studies program

Required Skills:

  • Strong communication and technical skills
  • Knowledge of digital tools (trackings, SEO, SEA, Google Suite, etc.)
  • Customer-oriented mindset
  • Autonomy, adaptability, and teamwork
  • Excellent presentation and communication skills (oral and written)
  • Fluency in French and English

Preferred Skills:

  • Knowledge of Webflow CMS
  • UX/UI design sensitivity
  • HTML, CSS, JavaScript knowledge

ASSUMPTION: Candidates with relevant internship experience or projects will be given preference.

πŸ’° Compensation & Benefits

Salary Range: As an internship, this position is not remunerated. However, the company offers various benefits.

Benefits:

  • Transportation reimbursement (65%)
  • Meal allowance
  • Cooptation

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the hospitality industry in France.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitality

Company Size: Medium (201-500 employees)

Founded: 1992

Company Description:

  • Recognized for its audacity and creativity, the Machefert Group aims to become the boutique-hospitality reference for surprising and innovative "savoir-recevoir"
  • The group offers a unique experience to its clients, combining exceptional establishments with a touch of "je-ne-sais-quoi"
  • The company values generosity, pleasure, opinionatedness, and audacity

Company Specialties:

  • Event planning
  • Bars
  • Restaurants
  • Hotels

Company Website: http://www.machefert.com

ASSUMPTION: The Machefert Group is a well-established hospitality company with a strong reputation for creativity and innovation.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Sales and Digital Marketing Director

Work Arrangement: On-site, full-time (40 hours/week)

Growth Opportunities:

  • Gain practical experience in the hospitality industry
  • Develop digital marketing skills
  • Potential full-time employment after the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in a dynamic and creative environment.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Paris, Île-de-France, France

Geographic Context:

  • The office is located in the 1st arrondissement of Paris, a central and vibrant district
  • Paris offers a rich cultural scene, numerous historical sites, and a diverse food scene
  • The city is well-connected by public transportation

Work Schedule: Full-time (40 hours/week), with flexibility for specific projects or events

ASSUMPTION: The work environment is dynamic, creative, and focused on delivering exceptional experiences to clients.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the hiring manager
  • Final interview with the HR department

Key Assessment Areas:

  • Communication and presentation skills
  • Technical skills (digital marketing, CRM, etc.)
  • Adaptability and teamwork
  • Customer-oriented mindset

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Demonstrate your passion for the hospitality industry and digital marketing
  • Showcase any relevant projects or internships
  • Prepare questions about the company, the role, and the team

ATS Keywords: Digital Marketing, SEO, SEA, CRM, Automation Marketing, E-commerce, Google Suite, HTML, CSS, JavaScript, Communication, Creativity, Teamwork, Customer Service, Adaptability, Detail Orientation

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

πŸ› οΈ Tools & Technologies

  • CRM software
  • Automation marketing tools
  • SEO and SEA tools
  • Google Suite (Google Analytics, Google Tag Manager, etc.)
  • Webflow CMS (optional)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's priorities and projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Generosity
  • Pleasure
  • Opiniatedness
  • Audacity

Work Style:

  • Dynamic and creative
  • Focused on delivering exceptional experiences
  • Collaborative and team-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you share the company's values, particularly its focus on generosity and pleasure?
  • Are you comfortable working in a dynamic and creative environment?
  • Can you adapt to new situations and projects quickly?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

  • The role may require working on weekends or evenings for specific events or projects
  • The work environment can be fast-paced and demanding
  • The company's high standards for quality and creativity may present challenges
  • The internship may involve tasks outside of the candidate's area of expertise

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to digital marketing internships in other hospitality companies
  • However, the Machefert Group's focus on creativity and innovation sets it apart
  • This internship offers a unique opportunity to gain experience in a dynamic and creative environment

ASSUMPTION: Candidates should research other digital marketing internships in the hospitality industry to better understand the unique aspects of this role.

πŸ“ Sample Projects

  • Assisting in the creation and management of a new hotel website
  • Implementing a CRM system and automation marketing for a restaurant
  • Optimizing the SEO and SEA strategies for a bar

ASSUMPTION: These sample projects are intended to illustrate the types of tasks the intern may be responsible for, but the actual projects may vary.

❓ Key Questions to Ask During Interview

  • What are the most important qualities for success in this role?
  • How does this internship fit into the company's long-term goals?
  • What opportunities are there for professional growth and development during this internship?
  • How does the team collaborate and support each other?
  • What are the biggest challenges facing the company, and how can this internship contribute to addressing them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare questions about the company, the role, and the team
  • Follow up with the hiring manager after your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.