π Core Information
πΉ Job Title: Stage Digital Marketing (H/F)
πΉ Company: Machefert Group
πΉ Location: Paris, Γle-de-France, France
πΉ Job Type: Intern
πΉ Category: Hospitality
πΉ Date Posted: 2025-06-30
πΉ Experience Level: Entry-level
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Contributing to the creation, refitting, and management of websites
- Implementing a CRM system with automation marketing
- Optimizing and animating websites (SEO, SEA, tracking, etc.)
- Conceiving and following commercial and digital actions
- Monitoring performance metrics
ASSUMPTION: This role is ideal for students in marketing or digital studies looking to gain practical experience in the hospitality industry.
π Key Responsibilities
β
Participate in the creation, refitting, and management of websites in collaboration with an agency
β
Implement a CRM system with automation marketing
β
Optimize and animate websites (SEO, SEA, tracking, etc.)
β
Conceive and follow commercial and digital actions (new openings, marketing campaigns, newsletters, etc.)
β
Monitor performance metrics (traffic, conversion, acquisition costs, etc.)
ASSUMPTION: The role may involve additional tasks as needed, depending on the team's priorities and projects.
π― Required Qualifications
Education: Currently enrolled in a marketing or digital studies program
Required Skills:
- Strong communication and technical skills
- Knowledge of digital tools (trackings, SEO, SEA, Google Suite, etc.)
- Customer-oriented mindset
- Autonomy, adaptability, and teamwork
- Excellent presentation and communication skills (oral and written)
- Fluency in French and English
Preferred Skills:
- Knowledge of Webflow CMS
- UX/UI design sensitivity
- HTML, CSS, JavaScript knowledge
ASSUMPTION: Candidates with relevant internship experience or projects will be given preference.
π° Compensation & Benefits
Salary Range: As an internship, this position is not remunerated. However, the company offers various benefits.
Benefits:
- Transportation reimbursement (65%)
- Meal allowance
- Cooptation
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the hospitality industry in France.
π Applicant Insights
π Company Context
Industry: Hospitality
Company Size: Medium (201-500 employees)
Founded: 1992
Company Description:
- Recognized for its audacity and creativity, the Machefert Group aims to become the boutique-hospitality reference for surprising and innovative "savoir-recevoir"
- The group offers a unique experience to its clients, combining exceptional establishments with a touch of "je-ne-sais-quoi"
- The company values generosity, pleasure, opinionatedness, and audacity
Company Specialties:
- Event planning
- Bars
- Restaurants
- Hotels
Company Website: http://www.machefert.com
ASSUMPTION: The Machefert Group is a well-established hospitality company with a strong reputation for creativity and innovation.
π Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Sales and Digital Marketing Director
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Gain practical experience in the hospitality industry
- Develop digital marketing skills
- Potential full-time employment after the internship
ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in a dynamic and creative environment.
π Location & Work Environment
Office Type: Corporate office
Office Location(s): Paris, Γle-de-France, France
Geographic Context:
- The office is located in the 1st arrondissement of Paris, a central and vibrant district
- Paris offers a rich cultural scene, numerous historical sites, and a diverse food scene
- The city is well-connected by public transportation
Work Schedule: Full-time (40 hours/week), with flexibility for specific projects or events
ASSUMPTION: The work environment is dynamic, creative, and focused on delivering exceptional experiences to clients.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager
- Final interview with the HR department
Key Assessment Areas:
- Communication and presentation skills
- Technical skills (digital marketing, CRM, etc.)
- Adaptability and teamwork
- Customer-oriented mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your passion for the hospitality industry and digital marketing
- Showcase any relevant projects or internships
- Prepare questions about the company, the role, and the team
ATS Keywords: Digital Marketing, SEO, SEA, CRM, Automation Marketing, E-commerce, Google Suite, HTML, CSS, JavaScript, Communication, Creativity, Teamwork, Customer Service, Adaptability, Detail Orientation
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
π οΈ Tools & Technologies
- CRM software
- Automation marketing tools
- SEO and SEA tools
- Google Suite (Google Analytics, Google Tag Manager, etc.)
- Webflow CMS (optional)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's priorities and projects.
π Cultural Fit Considerations
Company Values:
- Generosity
- Pleasure
- Opiniatedness
- Audacity
Work Style:
- Dynamic and creative
- Focused on delivering exceptional experiences
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you share the company's values, particularly its focus on generosity and pleasure?
- Are you comfortable working in a dynamic and creative environment?
- Can you adapt to new situations and projects quickly?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.
β οΈ Potential Challenges
- The role may require working on weekends or evenings for specific events or projects
- The work environment can be fast-paced and demanding
- The company's high standards for quality and creativity may present challenges
- The internship may involve tasks outside of the candidate's area of expertise
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn.
π Similar Roles Comparison
- This role is similar to digital marketing internships in other hospitality companies
- However, the Machefert Group's focus on creativity and innovation sets it apart
- This internship offers a unique opportunity to gain experience in a dynamic and creative environment
ASSUMPTION: Candidates should research other digital marketing internships in the hospitality industry to better understand the unique aspects of this role.
π Sample Projects
- Assisting in the creation and management of a new hotel website
- Implementing a CRM system and automation marketing for a restaurant
- Optimizing the SEO and SEA strategies for a bar
ASSUMPTION: These sample projects are intended to illustrate the types of tasks the intern may be responsible for, but the actual projects may vary.
β Key Questions to Ask During Interview
- What are the most important qualities for success in this role?
- How does this internship fit into the company's long-term goals?
- What opportunities are there for professional growth and development during this internship?
- How does the team collaborate and support each other?
- What are the biggest challenges facing the company, and how can this internship contribute to addressing them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's goals.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare questions about the company, the role, and the team
- Follow up with the hiring manager after your interview
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.