Stage Growth Marketing

📌 Core Information - Job Title: Stage Growth Marketing - Company: PALO IT - Location: Paris, Île-de-France, France - Job Type: Internship - Category: Marketing - Date Posted: April 17, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing B2B acquisition campaigns, primarily on LinkedIn, to accelerate client growth. - Optimizing campaign performance based on relevant KPIs to meet team objectives while staying within budget. - Collaborating with global marketing teams and business consultants to plan and coordinate events. - Managing communication channels to boost performance, including the company website, SEO, and LinkedIn. - Contributing to the development of the company's event strategy and assisting in event organization. ASSUMPTION: This role is ideal for a business school student seeking an end-of-studies internship with a strong interest in digital marketing, particularly B2B strategies and LinkedIn marketing. 📋 Key Responsibilities - Design, implement, and manage online acquisition campaigns, primarily on LinkedIn, to accelerate B2B client acquisition. - Analyze campaign performance and report on results weekly and monthly to various teams. - Optimize campaign performance based on relevant KPIs to meet team objectives while staying within budget. - Manage communication channels to boost performance, including the company website, SEO, and LinkedIn. - Contribute to the development of the company's event strategy and assist in event organization. - Collaborate with the global marketing team and business consultants to plan and coordinate events. ASSUMPTION: The role requires strong analytical skills, attention to detail, and a proactive attitude. Familiarity with GenAI tools and environments is a plus. 🎯 Required Qualifications Education: - Pursuing a degree in business or a related field. Experience: - Previous experience or a strong interest in digital marketing, particularly B2B strategies and LinkedIn marketing. Required Skills: - Excellent analytical skills and attention to detail. - Strong communication skills in English. - Proactive attitude and curiosity. - Ability to work independently and in a team environment. - Familiarity with GenAI tools and environments is a plus. Preferred Skills: - Experience with LinkedIn marketing tools and platforms. - Knowledge of SEO best practices. - Familiarity with event planning and management. ASSUMPTION: The ideal candidate will be a business school student seeking an end-of-studies internship with a strong interest in digital marketing, particularly B2B strategies and LinkedIn marketing. 💰 Compensation & Benefits Salary Range: The salary for this internship is competitive and in line with industry standards for similar roles in Paris. The exact salary will be discussed during the interview process. Benefits: - Opportunities for professional growth and development within the company. - A dynamic and collaborative work environment. - The chance to work on impactful projects that align with the company's mission to create sustainable technology solutions. Working Hours: Full-time (40 hours per week) with flexible working arrangements available. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Paris. The exact salary will be discussed during the interview process. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: Medium (501-1,000 employees) Founded: 2009 Company Description: PALO IT is a global technology consultancy that designs, develops, and scales digital and sustainable products and services to unlock value across the triple bottom line: people, planet, profit. We do the right thing, and we do it right. We're proud to be a World Economic Forum New Champion and a B Corp-certified company. Company Specialties: - Innovation - Open Source - Architecture - Mobility - Agile - Consulting - New Technologies - DevOps - User Research - Digital - Cloud - Big Data - IoT - Artificial Intelligence - Blockchain - Fintech - E-Commerce - Insurtech - Regtech - Banking - Tech for Good - Green IT - Web Development - App Development - UX/UI Design - Impact Design - Digital Transformation Company Website: palo-it.com ASSUMPTION: PALO IT is a well-established company in the IT services and consulting industry, with a strong focus on sustainability and social impact. The company's size and specialties make it an attractive option for candidates interested in working for a mid-sized company with a global presence. 📊 Role Analysis Career Level: Entry-level (Intern) Reporting Structure: This role reports directly to the Marketing Manager. Work Arrangement: On-site, with flexible working arrangements available. Growth Opportunities: - Opportunities for professional growth and development within the company. - The chance to work on impactful projects that align with the company's mission to create sustainable technology solutions. ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the company as they gain experience and demonstrate their skills. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with flexible work arrangements available. Office Location(s): 6 rue de l'Amiral de Coligny, Paris, Île-de-France 75001, FR Geographic Context: - Paris, Île-de-France, France - Central location with easy access to public transportation. - Close to major attractions, restaurants, and shopping districts. Work Schedule: Full-time (40 hours per week) with flexible working arrangements available. ASSUMPTION: The office location is convenient and central, with easy access to public transportation and nearby amenities. The flexible work arrangements available make it an attractive option for candidates seeking a balance between work and personal life. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final round interview with key stakeholders. 5. Job offer and onboarding. Key Assessment Areas: - Analytical skills and problem-solving abilities. - Communication skills, both written and verbal. - Cultural fit and alignment with company values. - Enthusiasm for the role and the company's mission. Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research the company and its mission to demonstrate your enthusiasm and alignment with its values. ATS Keywords: B2B Marketing, Digital Marketing, LinkedIn Marketing, Acquisition Campaigns, Event Planning, SEO, Analytical Skills, Attention to Detail, Proactivity ASSUMPTION: The application process is designed to assess the candidate's analytical skills, communication skills, cultural fit, and enthusiasm for the role and the company's mission. Tailoring your application materials and preparing for behavioral interview questions will help you make a strong impression. 🛠️ Tools & Technologies - LinkedIn Marketing Tools and Platforms - SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs) - Event Planning and Management Software (e.g., Eventbrite, Cvent) - Collaboration and Project Management Tools (e.g., Asana, Trello, Jira) - Google Analytics and other web analytics tools ASSUMPTION: Familiarity with these tools and platforms is preferred but not required. The company provides training and support to help new employees develop the necessary skills. 👔 Cultural Fit Considerations Company Values: - Do the right thing. - Do it right. - Collaborate and innovate. - Embrace diversity and inclusion. - Strive for continuous improvement. Work Style: - Collaborative and supportive team environment. - Open and transparent communication. - Focus on results and impact. - Flexible and adaptable to change. - Strong commitment to the company's mission and values. Self-Assessment Questions: - How do your personal values align with PALO IT's company values? - Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome? - Can you provide an example of a time when you had to work collaboratively with a diverse team to achieve a common goal? What was the result, and what did you learn from the experience? ASSUMPTION: PALO IT values a strong cultural fit and looks for candidates who align with the company's mission and values. Assessing your personal values and work style in relation to the company's values and work environment will help you determine if PALO IT is the right fit for you. ⚠️ Potential Challenges - The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills. - The fast-paced nature of the role may present challenges in keeping up with the latest trends and best practices in digital marketing. - The role may require occasional travel to attend industry events or conferences. ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive attitude, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Marketing Coordinator (B2B) - Focuses on day-to-day marketing tasks and event coordination. - Requires strong organizational skills and attention to detail. - Less emphasis on strategic planning and campaign optimization. - Digital Marketing Specialist (B2C) - Focuses on consumer-facing marketing campaigns and customer engagement. - Requires strong knowledge of social media marketing and content creation. - Less emphasis on B2B acquisition strategies and LinkedIn marketing. ASSUMPTION: This role offers a unique blend of strategic planning, campaign optimization, and event coordination, making it an attractive option for candidates interested in a well-rounded marketing role with a focus on B2B acquisition and LinkedIn marketing. 📝 Sample Projects - Developing and executing a targeted LinkedIn campaign to generate leads for the company's consulting services. - Analyzing campaign performance data to optimize results and maximize ROI. - Collaborating with the global marketing team to plan and coordinate an international event series. - Conducting market research to identify new opportunities for growth and expansion. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity to make a significant impact on the company's growth and success. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the company's long-term growth plans? - What opportunities are there for professional development and growth within the company? - How does the company support work-life balance for its employees? - What is the company's approach to diversity, equity, and inclusion? ASSUMPTION: Asking these questions will help you better understand the role, the company's culture, and the opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the following link: [Application URL] - Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research the company and its mission to demonstrate your enthusiasm and alignment with its values. - Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.