📌 Core Information
🔹 Job Title: Stage Marketing Local & Activation
🔹 Company: Carrefour Belgium
🔹 Location: Zaventem, Flanders, Belgium
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing national marketing campaigns for Hyper, Market, and Express stores
- Developing local and digital marketing projects
- Providing administrative support, including recruitment and training of future interns
- Working in a dynamic team under the supervision of Hans Appermont and Paul Buggenhout
ASSUMPTION: This role is designed to provide a comprehensive and hands-on marketing experience for students or recent graduates. It offers the opportunity to work on various projects and gain insights into the marketing strategies of a leading retail company.
📋 Key Responsibilities
✅ Campaign Management: Participate in the development and deployment of marketing campaigns, analyze performance indicators, ensure internal and external communication, and conduct post-campaign studies.
✅ Local & Digital Marketing: Coordinate in-store marketing activities, support store openings and renovations, manage personalized promotional materials, and optimize social media communication for store locations.
✅ Administrative Support: Assist in the recruitment and training of future interns.
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize projects effectively.
🎯 Required Qualifications
Education: Master's student or in a gap year
Experience: No relevant work experience required
Required Skills:
- Passion for marketing in the retail sector
- Creativity and problem-solving skills
- Excellent analytical and communication skills
- Proficient in Google Suite, Excel, and Canva
- Bilingual in French and English (Dutch is a plus)
- Autonomous and proactive
Preferred Skills:
- Experience with marketing tools and platforms
- Knowledge of the retail industry
ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €750 monthly stipend (as stated in the job description)
Benefits:
- Training experience
- Skill development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on the information provided in the job description and is typical for an internship in Belgium. However, it is essential to verify this information with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the food and grocery sector
Company Size: Large (5,001-10,000 employees) - Carrefour Belgium employs over 9,000 people across various store formats and locations
Founded: Carrefour was founded in 1958 in France, and Carrefour Belgium was established in 1963
Company Description:
- Carrefour Belgium is part of the global Carrefour Group, one of the world's largest food retailers
- The company operates under various store formats, including Hypermarkets, Carrefour Market, Carrefour Express, and Carrefour Drive
- Carrefour Belgium focuses on providing a wide range of products, including local and organic options, to cater to diverse customer needs
Company Specialties:
- Retail
- Shops
- Food
- Logistics
- E-commerce
- Digital
- CMI (Customer Management Information)
- Big Data
- Winkel (Dutch for shop)
- Magasin (French for store)
- Ventes (French for sales)
Company Website: https://www.carrefour.be
ASSUMPTION: Carrefour Belgium is committed to promoting diversity and inclusion in its workforce, as stated in the job description.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to Hans Appermont, the Marketing Director, and work closely with Paul Buggenhout
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Gain practical experience in marketing campaign management
- Develop local and digital marketing skills
- Contribute to store openings and renovations
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship offers a comprehensive learning experience and the opportunity to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Zaventem, Belgium
Geographic Context:
- Zaventem is located in the Flemish region of Belgium, near Brussels
- The area is well-connected by public transportation and has a multicultural environment
- Carrefour Belgium's headquarters is situated in a modern office building with easy access to amenities
Work Schedule: Full-time, Monday to Friday, with potential flexibility depending on the project and team needs
ASSUMPTION: The work environment at Carrefour Belgium's headquarters is dynamic, collaborative, and focused on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Marketing Director and/or other team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing knowledge and skills
- Creativity and problem-solving abilities
- Analytical and communication skills
- Language proficiency (French, English, and Dutch)
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for marketing and the retail industry
- Showcase your creativity and problem-solving skills through examples or a portfolio
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest
ATS Keywords: Marketing, Campaign Management, Local Marketing, Digital Marketing, Retail, French, English, Dutch, Creativity, Problem Solving, Analytical Skills, Communication Skills
ASSUMPTION: Carrefour Belgium uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume can help your application pass through the ATS and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Canva (for graphic design)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Marketing automation and analytics tools (specific tools may vary)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the intern works on during their internship.
👔 Cultural Fit Considerations
Company Values:
- Act For Food - We have the right to the best
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
- Responsibility and sustainability
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and performance
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do I share Carrefour Belgium's commitment to promoting the right to the best for all customers?
- Am I comfortable working in a dynamic and collaborative team environment?
- Do I have the creativity, problem-solving skills, and adaptability to thrive in this role?
ASSUMPTION: Carrefour Belgium values diversity, inclusion, and cultural fit. Applicants should assess their alignment with the company's values and work style to ensure a successful and fulfilling internship experience.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to a large corporate structure and team dynamics
- Developing and implementing marketing campaigns that resonate with diverse customer segments
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on both national marketing campaigns and local marketing projects within the retail sector
- Compared to other marketing internships, this role offers a broader range of responsibilities and the opportunity to work on various projects
- Career progression may include roles such as Marketing Coordinator, Marketing Specialist, or Brand Manager, depending on the individual's skills, performance, and the company's needs
ASSUMPTION: This role provides a well-rounded marketing experience that can serve as a strong foundation for a career in marketing, particularly within the retail industry.
📝 Sample Projects
- Develop and execute a social media campaign to promote a new product launch in Carrefour stores
- Conduct market research to identify trends and opportunities in the local retail market
- Assist in the planning and execution of a store grand opening event, including marketing materials and promotional activities
ASSUMPTION: These sample projects are designed to give interns hands-on experience in various aspects of marketing within the retail sector.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy of Carrefour Belgium?
- What opportunities are there for professional growth and development within the company?
- How does Carrefour Belgium support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching Carrefour Belgium, its marketing strategies, and the retail industry
- If applicable, bring examples or a portfolio showcasing your marketing skills and projects
- Follow up with the hiring manager or HR representative within one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
