📌 Core Information
🔹 Job Title: Stage Marketing Purina - Friskies & Lily's Kitchen
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Assago, IT
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in implementing brand plans for Friskies and Lily's Kitchen
- Analyzing market trends and brand performance
- Managing project timelines and budgets
- Collaborating with cross-functional teams and external agencies
- Developing and implementing communication campaigns and consumer activities
ASSUMPTION: This role is part of a 6-month internship program, providing an opportunity for undergraduates or graduates in marketing or economics to gain practical experience in the pet care industry.
📋 Key Responsibilities
✅ Supporting the marketing team in implementing brand plans for Friskies and Lily's Kitchen
✅ Analyzing market trends and brand performance
✅ Managing project timelines and budgets
✅ Collaborating with cross-functional teams and external agencies
✅ Developing and implementing communication campaigns and consumer activities
✅ Monitoring and analyzing sell-in/sell-out data
✅ Managing website content in cooperation with the digital team
✅ Preparing and presenting internal meetings
✅ Localizing global campaigns and creating local campaigns (digital and OOH)
ASSUMPTION: The role requires a proactive and curious attitude, with a focus on results and self-organization. The candidate should be fluent in both Italian and English (advanced).
🎯 Required Qualifications
Education: Undergraduates or graduates in Marketing, Economics, or equivalent
Experience: None specified (entry-level role)
Required Skills:
- Analytical mindset
- Proficient in Excel, PowerPoint, and Outlook
- Strong digital skills
- Fluency in Italian and English (advanced)
- Passion for marketing and pets
Preferred Skills:
- Knowledge of the pet care industry
- Experience with marketing automation tools
ASSUMPTION: The role requires a strong analytical mindset and proficiency in digital tools. A passion for marketing and pets is essential for success in this role.
💰 Compensation & Benefits
Salary Range: Not specified (industry standard for internships: €1,200 - €1,800 per month)
Benefits:
- Pet-friendly workplace
- Opportunity to work on international brands
- Access to Nestlé's global network and resources
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in Italy. Benefits are tailored to the specific needs of the intern.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, specifically Pet Care
Company Size: 10,001+ employees (global presence)
Founded: 1866 (as Anglo-Swiss Condensed Milk Company)
Company Description:
- Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- With headquarters in Vevey, Switzerland, Nestlé employs around 273,000 people and has factories or operations in almost every country in the world.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé offers a diverse range of products and services, providing opportunities for interns to gain experience in various aspects of the business.
📊 Role Analysis
Career Level: Entry Level (Internship)
Reporting Structure: The intern will report directly to the marketing team lead for Purina in Italy.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential full-time employment after the internship, based on performance
- Access to Nestlé's global network and resources
- Opportunity to work on international brands
ASSUMPTION: The internship provides an excellent opportunity for personal and professional growth, with the potential for long-term career prospects within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Assago, IT
Geographic Context:
- Assago is a commune in the Metropolitan City of Milan, Italy
- The office is located near the Milan-Rho airport
- The area is well-connected by public transportation
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The office environment is pet-friendly, providing a comfortable and welcoming workspace for employees and interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
Key Assessment Areas:
- Analytical skills
- Digital proficiency
- Communication and presentation skills
- Cultural fit and passion for pets
Application Tips:
- Highlight relevant skills and experiences in your resume, focusing on marketing, analytics, and digital proficiency
- Prepare for behavioral and situational interview questions, demonstrating your problem-solving skills and initiative
- Showcase your passion for marketing and pets in your cover letter
ATS Keywords: Marketing, Intern, Pet Care, Brand Management, Market Analysis, Project Management, Digital Skills, Excel, PowerPoint, Outlook, Italian, English
ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and passion for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
- Marketing automation tools (if applicable)
- Web analytics tools (e.g., Google Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The intern will be expected to use various marketing and project management tools to complete their tasks effectively.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Innovative and open to change
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you demonstrate respect for others in your daily interactions?
- Can you provide an example of a time when you drove innovation or change in a previous role or project?
- How do you prioritize and manage multiple projects or tasks simultaneously?
ASSUMPTION: Nestlé values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support events or campaigns
- There may be a need to travel domestically or internationally for brand-related events or meetings
- The intern may face competition from other interns or full-time employees for projects or responsibilities
- The role may require working with external agencies or suppliers, which can present unique challenges
ASSUMPTION: The intern should be prepared to face these challenges head-on, demonstrating resilience and adaptability in the face of adversity.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Assistant Brand Manager position, with a focus on brand management and market analysis
- Unlike other marketing roles, this internship is specifically focused on the pet care industry
- Career progression may include roles such as Brand Manager, Marketing Manager, or even General Manager within the pet care or broader FMCG sector
ASSUMPTION: The intern should be aware of the unique aspects of this role and how it compares to other marketing positions within the industry.
📝 Sample Projects
- Developing and implementing a social media campaign to increase brand awareness for Friskies
- Conducting market research to identify trends and opportunities for Lily's Kitchen in the Italian market
- Managing the localization of global campaigns for both Friskies and Lily's Kitchen
ASSUMPTION: The intern will have the opportunity to work on various projects that contribute to the growth and success of both Friskies and Lily's Kitchen.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to the overall marketing strategy for Purina in Italy?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to face them?
ASSUMPTION: The intern should come prepared with thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant skills and experiences in marketing, analytics, and digital proficiency
- Prepare for behavioral and situational interview questions, demonstrating your problem-solving skills and initiative
- Showcase your passion for marketing and pets in your cover letter
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
