📌 Core Information
🔹 Job Title: Stage - Product Marketing Associate (x/f/m)
🔹 Company: Doctolib
🔹 Location: Nantes, Pays de la Loire, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning, pricing, and Go-to-Market strategy
- Collaborating with cross-functional teams (Commercial, Product, Marketing)
- Analyzing user needs, market trends, and competitive landscape
- Creating compelling content to articulate product value
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work effectively in a dynamic, collaborative environment.
📋 Key Responsibilities
✅ Analyze user needs, market trends, and competitors to adapt communication and contribute to the product roadmap
✅ Define product positioning, messaging, and pricing in collaboration with Product and Design teams
✅ Support the launch of new features and create engaging product content (videos, website, in-product campaigns, emails, sales demos)
✅ Develop 360 sales & marketing plans to promote products to different targets
✅ Monitor and report on action performance using key performance indicators
✅ Collaborate with Training and Sales Enablement teams to train internal teams
✅ Conduct competitive analyses and keep track of competitor products
✅ Stay up-to-date with best practices in Product Marketing
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and content creation, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: Previous experience in Product Marketing, Go-to-Market strategies, or a relevant field (e.g., start-up, scale-up, consulting)
Required Skills:
- Strong analytical and problem-solving skills
- Excellent communication and content creation skills
- Fluency in French and English
- Proficient in Google Sheets and Google Slides
Preferred Skills:
- Rigorous and structured approach to work
- Ambition, curiosity, and a strong interest in healthcare
ASSUMPTION: While specific industry experience is not required, a strong interest in healthcare and a willingness to learn quickly are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (based on industry standards for internships in France)
Benefits:
- Onboarding program with Doctolib Academy and team training
- Language, soft skills, and technical training programs
- Collaboration spaces and well-being areas in offices
- 50% reimbursement of public transportation costs
- Swile card with various restaurant offers
- Team and global events (Doctoberfest, Kids Day, etc.)
Working Hours: Full-time (37.5 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for internships in France. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare technology
Company Size: Medium (1,001-5,000 employees) - Offers a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 2013 - Doctolib has been growing rapidly and expanding its services since its founding
Company Description:
- Doctolib's mission is to improve access to healthcare for all by connecting patients and healthcare professionals through innovative technology solutions
- The company offers a range of services, including online appointment booking, telehealth, and patient engagement tools
- Doctolib operates in France, Germany, and Italy, with headquarters in Levallois-Perret, France
Company Specialties:
- Healthcare technology
- Internet and innovation
- Rails development
- Health, e-health, and telehealth
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthcare technology sector, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Entry-level (Internship) - This role is an excellent opportunity for students or recent graduates to gain experience in Product Marketing
Reporting Structure: The Product Marketing Associate will report directly to the Product Marketing Manager
Work Arrangement: Hybrid - The role requires working from the office 3 days a week, with the remaining days being flexible
Growth Opportunities:
- Upon completion of the internship, there may be opportunities for full-time employment within the Product Marketing team or other departments
- Doctolib offers various training and development programs to help employees grow professionally
- The company's rapid growth and expansion present numerous career advancement opportunities
ASSUMPTION: This internship offers a unique chance to gain hands-on experience in Product Marketing and contribute to Doctolib's mission and growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with well-being areas
Office Location(s): Nantes, Pays de la Loire, France
Geographic Context:
- Nantes is a vibrant city in western France, known for its rich history, cultural attractions, and high quality of life
- The region is home to a thriving tech industry, with many start-ups and scale-ups
- Nantes offers a pleasant climate, with mild winters and warm summers
Work Schedule: Full-time (37.5 hours/week) with flexible hours and remote work options
ASSUMPTION: The Nantes office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department (30 minutes)
- Operational interview with the hiring manager (30 minutes)
- Case study presentation (60 minutes)
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and content creation skills
- Cultural fit and alignment with Doctolib's values
- Understanding of the role and its responsibilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the case study presentation by researching Doctolib and the product marketing industry
- Demonstrate your enthusiasm for the role and the company during the interview
ATS Keywords: Product Marketing, Go-to-Market, Market Analysis, Content Creation, Collaboration, Performance Tracking, Competitive Analysis, French, English, Google Sheets, Google Slides
ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and understanding of the role. Successful candidates will demonstrate strong analytical and communication skills, as well as a passion for healthcare technology.
🛠️ Tools & Technologies
- Google Workspace (Sheets, Slides, Docs)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but strong proficiency in Google Workspace is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and well-being of patients
- Innovative: Continuously seek new solutions and improvements
- Collaborative: Work together to achieve common goals
Work Style:
- Dynamic and fast-paced environment
- Strong focus on data-driven decision-making
- Collaborative and cross-functional teams
Self-Assessment Questions:
- How do you prioritize patient needs in your work?
- Can you describe a time when you identified a problem and developed an innovative solution?
- How do you approach working collaboratively with cross-functional teams?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Doctolib's values and a willingness to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in priorities and work arrangements
- Working effectively with remote and hybrid teams
- Navigating a large, diverse organization with numerous departments and teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing roles, this internship offers a high degree of responsibility and autonomy, as well as the opportunity to work closely with cross-functional teams
- In the healthcare technology industry, Doctolib is known for its innovative approach and strong focus on patient-centric care
- Career progression in Product Marketing may involve moving into more senior roles, such as Product Marketing Manager or Director of Product Marketing
ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in Product Marketing within a dynamic, innovative company in the healthcare technology sector.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging
- Developing and executing a Go-to-Market strategy for a new product launch
- Creating engaging content (e.g., videos, website copy, email campaigns) to articulate product value to users
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Product Marketing Associate role at Doctolib.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does Doctolib support the professional development and growth of its employees?
- What are the most rewarding aspects of working at Doctolib, according to current employees?
- How does Doctolib approach work-life balance and employee well-being?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the case study presentation by researching Doctolib and the product marketing industry
- Demonstrate your enthusiasm for the role and the company during the interview
- Follow up with the HR department one week after the interview, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
