D

Stage - Product Marketing Associate (x/f/m)

Doctolib
Full-time
On-site
Paris, Île-de-France, France
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Stage - Product Marketing Associate (x/f/m)

πŸ”Ή Company: Doctolib

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-17

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid (3 days in-office)

πŸš€ Job Overview

Key aspects of this role include:

  • Defining product positioning, pricing, messaging, and go-to-market strategies
  • Collaborating with cross-functional teams (Commercial, Product, Marketing)
  • Analyzing user needs, market trends, and competitive landscape
  • Creating impactful content and campaigns to promote Doctolib's products

ASSUMPTION: This role requires strong analytical, communication, and project management skills. Previous experience in product marketing or go-to-market strategies is preferred.

πŸ“‹ Key Responsibilities

βœ… Analyze user needs, market trends, and competitive landscape to adapt communication and contribute to the product roadmap

βœ… Define product positioning, messaging, and go-to-market strategies in collaboration with Product and Design teams

βœ… Support the launch of new features and create convincing content (videos, website, in-product campaigns, emails, demos) to articulate product value

βœ… Develop 360 sales & marketing plans to promote products to different targets

βœ… Monitor and track performance using key performance indicators

βœ… Collaborate with Training and Sales Enablement teams to train internal teams

βœ… Conduct competitive analyses and update knowledge on competitors' products

βœ… Stay informed about best practices in product marketing

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and content creation. Strong project management skills are essential to balance multiple priorities.

🎯 Required Qualifications

Education: Currently enrolled in or recently graduated from a relevant degree program (e.g., Business, Marketing, or similar)

Experience: Previous experience in product marketing, go-to-market strategies, or a relevant field (e.g., start-up, scale-up, or consulting)

Required Skills:

  • Strong analytical skills and data-driven mindset
  • Excellent communication and content creation skills
  • Proficient in French and English
  • Familiarity with Google Sheets and Google Slides

Preferred Skills:

  • Rigorous and structured approach to work
  • Ambition, curiosity, and interest in the healthcare industry

ASSUMPTION: Candidates with relevant experience and a strong academic background will be preferred. Previous experience in product marketing or a related field is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (estimate based on industry standards for internships in France)

Benefits:

  • Onboarding program with Doctolib Academy and team-specific training
  • Comprehensive training programs (languages, soft skills, technical skills)
  • Collaboration spaces and well-being areas in offices
  • 50% reimbursement of public transportation costs
  • Meal card and various restaurant offers
  • Team and global events (Doctoberfest, Kids Day, etc.)

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for internships in France. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, focusing on healthcare technology

Company Size: 1,001-5,000 employees (mid-sized)

Founded: 2013

Company Description:

  • Doctolib is a healthcare technology company that aims to improve access to healthcare services
  • They provide software solutions for healthcare professionals and patients
  • Doctolib operates in France, Germany, and Italy

Company Specialties:

  • Healthcare technology
  • Internet and innovation
  • Rails development
  • Scale-up and e-health
  • Telehealth and online appointments
  • Data protection and security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib is a mid-sized company with a focus on healthcare technology. They operate in multiple countries and have a strong presence in France.

πŸ“Š Role Analysis

Career Level: Entry-level to junior

Reporting Structure: This role reports directly to the Product Marketing Manager

Work Arrangement: Hybrid (3 days in-office)

Growth Opportunities:

  • Potential full-time employment after the internship
  • Opportunities to work on various products and features
  • Chance to gain experience in a dynamic, international environment

ASSUMPTION: This internship offers opportunities for professional growth and development. Successful candidates may be offered full-time positions after completing their internship.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with well-being areas

Office Location(s): Levallois-Perret and Nantes, France

Geographic Context:

  • Paris is a vibrant, multicultural city with a strong job market
  • Nantes is a growing tech hub with a lower cost of living than Paris
  • Both locations offer a high quality of life with access to cultural attractions and outdoor activities

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The work environment at Doctolib is collaborative and dynamic, with a focus on employee well-being. Both Paris and Nantes offer a high quality of life for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial HR screen (30 minutes)
  • Operational interview (30 minutes)
  • Case study presentation (60 minutes)

Key Assessment Areas:

  • Analytical skills and data-driven mindset
  • Communication and content creation skills
  • Cultural fit and alignment with company values
  • Problem-solving and project management skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare a case study presentation demonstrating your analytical and problem-solving skills
  • Research Doctolib's products and competitors to show your interest and understanding of the role

ATS Keywords: Product Marketing, Go-to-Market, Market Analysis, Content Creation, Collaboration, Performance Tracking, Competitive Analysis, French, English, Google Sheets, Google Slides

ASSUMPTION: The interview process at Doctolib is thorough and designed to assess candidates' skills and cultural fit. Successful candidates will demonstrate strong analytical, communication, and project management skills.

πŸ› οΈ Tools & Technologies

  • Google Suite (Sheets, Slides, Docs)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis tools (e.g., Excel, SQL)
  • Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Doctolib uses a variety of tools and technologies to support its operations. Candidates should be comfortable using Google Suite and other relevant tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Responsible

Work Style:

  • Dynamic and fast-paced
  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Flexible and adaptable

Self-Assessment Questions:

  • How do you align with Doctolib's patient-centric approach?
  • How do you stay organized and manage multiple priorities in a fast-paced environment?
  • How do you approach data-driven decision-making?

ASSUMPTION: Doctolib values candidates who are patient-centric, innovative, collaborative, data-driven, and responsible. Successful candidates will demonstrate a strong cultural fit with these values.

⚠️ Potential Challenges

  • Balancing multiple priorities and projects
  • Working in a fast-paced, dynamic environment
  • Adapting to a hybrid work arrangement
  • Competing with experienced candidates for internship opportunities

ASSUMPTION: This role may present challenges in terms of balancing multiple priorities, adapting to a fast-paced environment, and competing with experienced candidates. Successful candidates will demonstrate strong project management and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on product marketing and go-to-market strategies than other marketing roles
  • Doctolib operates in the healthcare technology industry, which has unique market dynamics and regulations
  • This internship offers opportunities for professional growth and development, similar to other entry-level marketing roles

ASSUMPTION: This role is unique in its focus on product marketing and go-to-market strategies within the healthcare technology industry. However, it offers similar opportunities for professional growth and development as other entry-level marketing roles.

πŸ“ Sample Projects

  • Analyzing user needs and market trends to inform product positioning and messaging
  • Developing a go-to-market strategy for a new product launch
  • Creating impactful content (e.g., videos, website copy, emails) to promote Doctolib's products

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities candidates can expect in this role. Successful candidates will demonstrate strong analytical, communication, and project management skills.

❓ Key Questions to Ask During Interview

  • How does this internship fit into the company's long-term growth plans?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Doctolib support the professional development of its interns?
  • What are the key challenges facing the product marketing team, and how can this internship contribute to addressing them?
  • How does Doctolib foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Successful candidates will ask thoughtful, insightful questions that demonstrate their interest and engagement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare a case study presentation demonstrating your analytical and problem-solving skills
  • Research Doctolib's products and competitors to show your interest and understanding of the role
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.