📌 Core Information
🔹 Job Title: Stage - Product Marketing Associate (x/f/m)
🔹 Company: Doctolib
🔹 Location: Nantes, Pays de la Loire, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site/Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning, pricing, and Go-to-Market strategies
- Collaborating with cross-functional teams (Product, Commercial, Marketing)
- Analyzing user needs, market trends, and competition
- Creating compelling content and campaigns to promote products
ASSUMPTION: This role requires strong analytical, communication, and project management skills. Previous experience in product marketing or go-to-market strategies is preferred, but not required.
📋 Key Responsibilities
✅ Analyze user needs, market trends, and competition to adapt product communication and contribute to the product roadmap
✅ Define the positioning and messaging of products and features in collaboration with Product and Design teams
✅ Support the launch of new features and create convincing content (videos, website, in-product campaigns, emails, sales demos)
✅ Develop 360° sales and marketing plans to promote products to different targets
✅ Monitor the performance of actions using key performance indicators (KPIs)
✅ Collaborate with Training and Sales Enablement teams to train internal teams
✅ Conduct competitive analyses and update knowledge on competitors' products
✅ Stay up-to-date with best practices in product marketing
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and content creation. Successful candidates will be comfortable working in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: Previous experience in product marketing or go-to-market strategies is a plus, but not required
Required Skills:
- Fluency in French and English
- Strong content creation skills (Google Sheets, Google Slides)
- Autonomy and entrepreneurship
- Ability to work in a fast-paced, evolving environment
Preferred Skills:
- Experience in a startup, scale-up, or consulting environment
- Rigorous and structured approach to work
- Ambition, curiosity, and interest in the healthcare sector
ASSUMPTION: While previous experience is not required, candidates with relevant experience in product marketing or go-to-market strategies will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Stipend (amount not specified, but will be determined based on experience and qualifications)
Benefits:
- Onboarding program with Doctolib Academy and team-specific training
- Comprehensive training programs (languages, soft skills, technical skills)
- Collaboration spaces and well-being areas in offices
- 50% reimbursement of public transportation costs
- Meal card (Swile)
- Team and global events (Doctoberfest, Kids Day)
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range for this internship is not specified, but it is expected to be competitive with industry standards for entry-level product marketing roles in the Nantes area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare technology
Company Size: Medium (1,001-5,000 employees)
Founded: 2013
Company Description:
- Doctolib is a healthcare technology company that aims to improve access to healthcare for everyone
- They empower healthcare professionals and help people have faster and easier access to care
- Doctolib is committed to diversity, equity, and inclusion in its hiring practices
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthcare technology industry, with a strong commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: This role will report directly to the Product Marketing Manager
Work Arrangement: Hybrid (3 days per week in the office)
Growth Opportunities:
- This internship can lead to a full-time position upon completion
- Doctolib offers comprehensive training programs to help employees develop their skills
- There are opportunities for career progression within the Product Marketing team and across the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential for a full-time position and access to extensive training programs.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with well-being areas
Office Location(s): Nantes, Pays de la Loire, France (44000)
Geographic Context:
- Nantes is the sixth-largest city in France and is known for its rich history and cultural heritage
- The Pays de la Loire region is home to a thriving tech industry, with many startups and scale-ups
- Doctolib's office in Nantes is located in the Whoorks building, which offers a dynamic and collaborative work environment
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The Nantes office offers a modern, collaborative work environment with access to numerous amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video call with HR (30 minutes)
- Operational interview (30 minutes)
- Case study presentation (60 minutes)
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Doctolib's values
- Previous experience in product marketing or go-to-market strategies (if applicable)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a case study presentation that demonstrates your understanding of product marketing and your ability to analyze user needs, market trends, and competition
- Be prepared to discuss your interest in the healthcare sector and your alignment with Doctolib's mission and values
ATS Keywords: Product Marketing, Go-to-Market, Market Analysis, Content Creation, Collaboration, Performance Tracking, Training, Competitive Analysis, Communication, Autonomy, Curiosity, Ambition, Health Sector Interest
ASSUMPTION: The interview process for this role is designed to assess the candidate's analytical, communication, and cultural fit skills, as well as their understanding of product marketing and the healthcare sector.
🛠️ Tools & Technologies
- Google Suite (Sheets, Slides)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: This role requires proficiency in Google Suite and may involve the use of project management, marketing automation, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Expertise
- Simplicity
- Trust
- Innovation
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and improvement
- Flexibility and adaptability
Self-Assessment Questions:
- How do you stay organized and manage your time effectively in a fast-paced, dynamic environment?
- Can you provide an example of a time when you had to analyze complex data to make a strategic decision?
- How do you approach creating compelling content that resonates with your target audience?
ASSUMPTION: Doctolib values candidates who are patient-centric, data-driven, collaborative, and adaptable, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- This role may require working on multiple projects simultaneously, which can be challenging for some candidates
- The healthcare sector is constantly evolving, which can make it difficult to keep up with industry trends and best practices
- This role may involve working with stakeholders at various levels within the organization, which can require strong communication and negotiation skills
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that successful candidates will need to navigate.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this internship offers a unique opportunity to work on a wide range of projects and collaborate with various teams
- This role is specific to the healthcare technology industry, which has its own unique challenges and opportunities
- Career progression in product marketing typically involves moving into more senior roles within the marketing department or transitioning into a product management role
ASSUMPTION: This role offers a unique opportunity to gain experience in product marketing within the healthcare technology industry, with potential for career progression in marketing or a transition into product management.
📝 Sample Projects
- Conducting a competitive analysis of a new product feature and developing a go-to-market strategy to launch it successfully
- Creating a comprehensive content marketing plan to promote an existing product and drive user adoption
- Developing a training program for internal teams to ensure consistent messaging and communication around a new product launch
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks that a Product Marketing Associate intern may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical onboarding process for new interns in the Product Marketing team?
- How does the Product Marketing team collaborate with other departments, such as Product and Commercial, to ensure consistent messaging and communication around our products?
- What opportunities are there for professional development and growth within the Product Marketing team and across the company?
- How does Doctolib support work-life balance for its employees, particularly for those working in a hybrid arrangement?
- Can you provide an example of a time when the Product Marketing team had to pivot or adapt its strategy due to changes in the market or user needs?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly in product marketing or go-to-market strategies
- Prepare a case study presentation that demonstrates your understanding of product marketing and your ability to analyze user needs, market trends, and competition
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
