📌 Core Information
🔹 Job Title: Stage - Product Marketing Associate (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing & Sales
🔹 Date Posted: 2025-04-09
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning, pricing, and Go-to-Market strategies
- Collaborating with cross-functional teams (Commercial, Product, Marketing)
- Analyzing user needs, market trends, and competition
- Creating compelling content and campaigns to promote Doctolib's products
ASSUMPTION: This role requires a strong understanding of product marketing principles and the ability to work effectively in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Analyze user needs, market trends, and competition to adapt product communication
✅ Contribute to defining product positioning, messaging, and Go-to-Market strategies
✅ Create compelling content (videos, website, in-product campaigns, emails, demos) to showcase product value
✅ Develop 360° sales & marketing plans to promote products to different targets
✅ Track and report on action performance using key performance indicators (KPIs)
✅ Collaborate with Training and Sales Enablement teams to train internal teams
✅ Conduct competitive analyses and maintain knowledge on competitors' products
✅ Stay up-to-date with best practices in product marketing
ASSUMPTION: Successful candidates will have strong analytical, communication, and project management skills.
🎯 Required Qualifications
Education: Currently enrolled in or recent graduate of a relevant degree program (e.g., Business, Marketing, or related field)
Experience: Previous experience in product marketing, go-to-market strategies, or a relevant field (e.g., start-up, scale-up, or consulting)
Required Skills:
- Fluency in French and English
- Strong content creation skills
- Proficient in Google Sheets and Slides
- Autonomous and entrepreneurial mindset
- Ability to thrive in a fast-paced, evolving environment
Preferred Skills:
- Rigorous and structured approach to work
- Strong interest in the healthcare sector
- Ambition, curiosity, and a desire to contribute to Doctolib's mission
ASSUMPTION: Successful candidates will have a strong academic record and relevant internship or work experience.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (estimate based on industry standards for entry-level marketing internships in Paris)
Benefits:
- Onboarding program
- Training programs (languages, soft skills, technical skills)
- Collaboration spaces and well-being areas in offices
- 50% transportation cost reimbursement
- Swile card and various food offers in offices
- Team events (Doctoberfest, Kids Day, etc.)
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare technology
Company Size: Medium (1,001-5,000 employees) - Offers a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 2013 - Doctolib has been growing rapidly and expanding its services since its founding
Company Description:
- Doctolib's mission is to improve access to healthcare for everyone
- They empower healthcare professionals and help patients have faster and easier access to care
- Doctolib offers a comprehensive suite of services, including online appointments, telehealth, and more
Company Specialties:
- Healthcare technology
- Software development
- Innovation
- Rails
- Scale-up
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on improving access to healthcare makes it an attractive option for candidates interested in making a positive impact in the world.
📊 Role Analysis
Career Level: Entry-level (0-2 years) - This role is an excellent starting point for a career in product marketing
Reporting Structure: The Product Marketing Associate will report directly to the Product Marketing Manager
Work Arrangement: Hybrid - The role requires working from the office 3 days a week, with the remaining days being remote
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on various products and projects within Doctolib
- Access to training and development programs to enhance skills and advance career
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Doctolib.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with well-being areas
Office Location(s): Levallois-Perret and Nantes, France
Geographic Context:
- Paris, Île-de-France, France - A vibrant, multicultural city with a rich history and numerous attractions
- Easy access to public transportation and amenities
- Close proximity to other major cities and cultural centers in France
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds - the structure and collaboration of an office environment combined with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video call with HR (30 minutes)
- Operational interview with the hiring manager (30 minutes)
- Case study presentation (60 minutes)
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Doctolib's values
- Creativity and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a case study presentation demonstrating your understanding of product marketing principles and your ability to apply them to Doctolib's products
- Research Doctolib's mission, values, and products to show your enthusiasm and commitment
ATS Keywords: Product Marketing, Go-to-Market, Market Analysis, Content Creation, Collaboration, Performance Tracking, Training, Competitive Analysis, Communication, Autonomy, Curiosity, Ambition, Health Sector Interest
ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Suite (Sheets, Slides, Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
ASSUMPTION: Successful candidates will have experience with relevant tools and be eager to learn and adopt new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and well-being of patients
- Empowerment: Empower healthcare professionals and enable them to have a better work-life balance
- Excellence: Strive for excellence in all aspects of the business
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Agile: Adapt quickly to changes and new information
- Data-driven: Make informed decisions based on data and analytics
Self-Assessment Questions:
- How do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous experiences?
- Describe a time when you had to adapt quickly to a significant change, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you maintain a high level of quality in your work?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Doctolib's values and work style.
⚠️ Potential Challenges
- Fast-paced, dynamic work environment that may require quick decision-making and adaptability
- Collaborating with multiple teams and stakeholders, which may require strong communication and project management skills
- Working with limited resources and constraints, which may require creativity and innovation
- Competitive job market and high expectations for performance
ASSUMPTION: Successful candidates will be able to thrive in a challenging, fast-paced environment and rise to meet the high expectations set for them.
📈 Similar Roles Comparison
- Product Marketing Associate vs. Product Marketing Manager: The Associate role focuses more on execution and supporting the Manager's strategic decisions, while the Manager role involves more strategic planning and leadership
- Product Marketing vs. Brand Marketing: Product Marketing focuses on promoting specific products or features, while Brand Marketing focuses on building and maintaining the overall brand image and reputation
- Career path comparison: Product Marketing Associate is an entry-level role that can lead to promotions within the marketing department or to other related roles, such as Product Marketing Manager, Brand Marketing Manager, or even transitioning to a product management role
ASSUMPTION: Successful candidates will understand the differences between related roles and be able to articulate their career goals and aspirations.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating compelling content (e.g., videos, website copy, in-product campaigns, emails, demos) to showcase product value
- Developing and executing 360° sales & marketing plans to promote products to different targets
- Tracking and reporting on action performance using key performance indicators (KPIs)
- Collaborating with cross-functional teams to train internal teams on product features and benefits
ASSUMPTION: Successful candidates will have relevant project experience and be able to provide specific examples of their work during the interview process.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the product marketing team currently, and how can this role contribute to addressing them?
- How does the product marketing team collaborate with other departments, such as Product and Commercial, to ensure alignment and successful execution of strategies?
- What opportunities are there for professional growth and development within the product marketing department and the company as a whole?
- How does Doctolib support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the key performance indicators (KPIs) used to measure the success of product marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Successful candidates will ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to Doctolib's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Doctolib's careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a case study presentation demonstrating your understanding of product marketing principles and your ability to apply them to Doctolib's products
- Research Doctolib's mission, values, and products to show your enthusiasm and commitment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
