📌 Core Information
🔹 Job Title: Stage Shopper Marketing
🔹 Company: Jacobs Douwe Egberts
🔹 Location: Utrecht, Netherlands
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Student (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing the Dutch coffee and tea market
- Evaluating promotions at retailers
- Translating marketing initiatives to in-store actions
- Supporting retail advice and coordinating instore/online activities
ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on understanding the 'shopper' perspective in the FMCG industry.
📋 Key Responsibilities
✅ Analyze the Dutch coffee and tea market
✅ Evaluate promotions at retailers
✅ Translate marketing initiatives to in-store actions
✅ Support retail advice and coordinate instore/online activities
✅ Optimize category vision
ASSUMPTION: The role involves both analytical work (market analysis, data tracking) and creative tasks (translating marketing ideas to store environment, coordinating activities).
🎯 Required Qualifications
Education: HBO/WO student, preferably with a commercial focus (e.g., marketing, business, economics)
Experience: None specified, but relevant coursework or projects are a plus
Required Skills:
- Strong analytical skills
- Excellent communication skills
- Proactive and self-motivated
- Fluent in Dutch and English
- Available for a minimum of 4 days per week for at least 5 months
Preferred Skills:
- Experience with data analysis tools (e.g., Excel)
- Knowledge of the FMCG industry
ASSUMPTION: While not explicitly stated, having some experience with data analysis tools and understanding of the FMCG industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €525 per month (full-time equivalent)
Benefits:
- Impactful role in a dynamic and ambitious environment
- Competitive stage compensation
- Opportunity to combine stage with an internship project
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on typical internship compensation in the Netherlands for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: 1753 (Joure, Netherlands) and 1895 (Bremen, Germany)
Company Description:
- World's leading pure-play coffee and tea company
- Portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, etc.
- Serves approximately 4,100 cups of coffee or tea every second
Company Specialties:
- Coffee and tea production and distribution
- Brand management
- Retail and foodservice partnerships
Company Website: www.jdepeets.com
ASSUMPTION: Jacobs Douwe Egberts is a large, multinational company with a strong global presence in the coffee and tea industry.
📊 Role Analysis
Career Level: Entry-level (internship)
Reporting Structure: Reports to the Customer Development Manager Superunie
Work Arrangement: On-site, with a minimum of 4 days per week
Growth Opportunities:
- Potential full-time employment after graduation
- Opportunities to work on international projects
- Chance to gain experience in various aspects of marketing and retail
ASSUMPTION: This internship provides a broad range of experiences and opportunities for growth within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Utrecht, Netherlands
Geographic Context:
- Utrecht is the fourth-largest city in the Netherlands
- Known for its historic city center and vibrant cultural scene
- Well-connected by public transportation
Work Schedule: Full-time (40 hours/week), with a minimum of 4 days per week
ASSUMPTION: The work environment is likely dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Online assessment
- Interview with the hiring manager
Key Assessment Areas:
- Analytical skills
- Communication skills
- Cultural fit
- Motivation and enthusiasm
Application Tips:
- Highlight relevant coursework or projects in your resume
- Tailor your cover letter to demonstrate your interest in the coffee and tea industry
- Prepare examples of your analytical skills and how you've applied them in the past
ATS Keywords: Shopper marketing, market analysis, retailer promotions, marketing initiatives, data analysis, FMCG, coffee, tea
ASSUMPTION: The application process is likely competitive, with a focus on assessing the candidate's analytical and communication skills, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Excel (for data analysis)
- Project management tools (e.g., Asana, Trello)
- Marketing software (e.g., Google Analytics, social media platforms)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned during the internship.
👔 Cultural Fit Considerations
Company Values:
- Powered by purpose: We unleash the possibilities of coffee and tea to create a better future
- Led by vision: A coffee & tea for every cup
- Believe: It’s amazing what can happen over a cup of coffee or tea
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you align with the company's purpose and vision?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in collaborative teams and enjoy working with others to achieve common goals?
ASSUMPTION: Jacobs Douwe Egberts values candidates who are passionate about coffee and tea, driven by the company's purpose, and eager to contribute to its success.
⚠️ Potential Challenges
- Balancing analytical work with creative tasks
- Keeping up with the fast-paced work environment
- Managing multiple projects and priorities
- Adapting to the company's culture and work style
ASSUMPTION: The role may present challenges in terms of balancing different types of work and adapting to the company's culture and work style.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on shopper marketing and the 'shopper' perspective
- In the FMCG industry, this role offers a unique blend of market analysis and in-store activation
- As an intern, you'll have the opportunity to work on various projects and gain experience in different aspects of marketing and retail
ASSUMPTION: This role offers a unique blend of analytical and creative work, with a focus on understanding the 'shopper' perspective in the FMCG industry.
📝 Sample Projects
- Analyzing the Dutch coffee and tea market to identify trends and opportunities
- Evaluating retailer promotions and providing data-driven recommendations for improvement
- Translating marketing initiatives into actionable plans for the store environment, considering the 'shopper' perspective
ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the company during the internship period.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing and retail strategies of the company?
- What opportunities are there for professional development and growth within the company?
- What is the company's approach to work-life balance for interns?
- How does the company support interns in their transition to full-time employment?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the online assessment by reviewing your analytical and problem-solving skills
- Follow up with the hiring manager, Eveline Loozen, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
