Stage - Social Media & Influence Manager H/F

📌 Core Information

🔹 Job Title: Stage - Social Media & Influence Manager H/F

🔹 Company: Lassie France

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (with flexible hours and remote work options)

🚀 Job Overview

Key aspects of this role include:

• Managing Lassie's social media presence, focusing on Instagram
• Creating engaging content and moderating communities
• Analyzing performance and proposing optimizations
• Researching and collaborating with influencers
• Working in an international, pet-loving environment

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to engage Lassie's community effectively.

📋 Key Responsibilities

✅ Social Media Management: Create and curate content, moderate communities, and analyze performance on Lassie's social media platforms, with a focus on Instagram.

✅ Influencer Outreach: Research, contact, and collaborate with relevant influencers to promote Lassie's brand and products.

✅ Content Creation: Develop engaging, on-brand content that resonates with Lassie's audience and aligns with the company's mission and values.

✅ Community Engagement: Build and maintain relationships with Lassie's community by responding to comments, messages, and mentions promptly and professionally.

✅ Performance Analysis: Monitor and report on social media metrics to identify trends, optimize strategies, and maximize engagement.

ASSUMPTION: Successful candidates will have a strong understanding of social media platforms, trends, and best practices, as well as excellent communication and creative skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or a related field (e.g., école de communication or commerce).

Experience: Previous experience in social media management, content creation, or a related role is a plus but not required.

Required Skills:

• Proficient in social media platforms, with a focus on Instagram and TikTok
• Excellent written and verbal communication skills in French and English
• Strong creative thinking and problem-solving abilities
• Proficient in analytics tools for social media performance tracking
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with influencer marketing or partnerships
• Knowledge of the pet industry or related fields
• Familiarity with content creation tools (e.g., Canva, Adobe Suite, etc.)

ASSUMPTION: Successful candidates will have a strong passion for social media, a creative mindset, and a genuine love for animals.

💰 Compensation & Benefits

Salary Range: €800 - €1000 per month (based on industry standards for entry-level marketing internships in Paris).

Benefits:

• Flexible hours and remote work options
• Team events and a collaborative work environment
• Opportunity to work in an innovative, pet-loving company

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing internships in Paris. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, with a focus on preventive pet care and wellness.

Company Size: 51-200 employees, with a growing presence in Europe.

Founded: 2020, with headquarters in Stockholm, Sweden, and offices in Berlin, Germany, and Paris, France.

Company Description:

• Lassie is the world's first preventive pet insurance company, focusing on promoting animal health and wellness through prevention and early intervention.
• The company offers pet insurance plans that cover not only emergency care but also preventive treatments and wellness services.
• Lassie is committed to reducing pet diseases and injuries by promoting responsible pet ownership and providing access to essential pet care resources.

Company Specialties:

• Preventive pet insurance
• Pet wellness and health promotion
• Innovative pet care solutions

Company Website: https://www.lassie.co/

ASSUMPTION: Lassie's unique focus on preventive pet care sets it apart from traditional pet insurance providers, offering applicants a chance to work in an innovative and growing industry.

📊 Role Analysis

Career Level: Entry-level (Stage) position, ideal for recent graduates or early-career professionals seeking to gain experience in social media management and marketing.

Reporting Structure: This role reports directly to the Senior Brand Marketing Manager, Mélanie.

Work Arrangement: On-site with flexible hours and remote work options, allowing for a better work-life balance.

Growth Opportunities:

• Gain valuable experience in social media management and influencer marketing
• Contribute to Lassie's growth and expansion in the European market
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: Successful completion of this internship may lead to full-time employment opportunities, depending on performance and the company's needs.

🌍 Location & Work Environment

Office Type: Lassie's Paris office is a collaborative, pet-friendly workspace that fosters creativity and innovation.

Office Location(s): 9, Rue des Colonnes, Paris, Île-de-France 75002, France

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving tech and startup scene.
• The office is located in the 2nd arrondissement, close to public transportation and various amenities.
• Paris offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The Paris office provides a dynamic and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• First interview: Video call with Mélanie, Senior Brand Marketing Manager
• Second interview: In-person meeting at Lassie's Paris office
• Third interview: Meeting with Mathilde, Directrice Générale France

Key Assessment Areas:

• Social media and content creation skills
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Alignment with Lassie's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management and content creation.
• Showcase your understanding of Lassie's mission and values, and explain how your passion for animals and social media can contribute to the company's success.
• Prepare examples of your previous social media campaigns or content creation projects to demonstrate your skills and creativity.

ATS Keywords: Social media, content creation, community management, analytics, influencer marketing, pet industry, preventive pet care, marketing internship, entry-level marketing

ASSUMPTION: Lassie's interview process is designed to assess candidates' skills, creativity, and cultural fit, ensuring they are well-suited for the role and the company's mission.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Facebook, Twitter, etc.
• Content creation tools: Canva, Adobe Suite, etc.
• Analytics tools: Google Analytics, Hootsuite, Sprout Social, etc.
• Project management tools: Asana, Trello, etc.

ASSUMPTION: Successful candidates will be comfortable using various social media platforms, content creation tools, and analytics software to manage Lassie's social media presence effectively.

👔 Cultural Fit Considerations

Company Values:

• Passion for pets and animal welfare
• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Transparency and open communication

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you share Lassie's passion for pets and animal welfare?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you thrive in a results-driven, innovative culture?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Lassie's values and work style, ensuring a good cultural fit within the organization.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing the demands of an internship with other commitments, such as studies or part-time work
• Adapting to a collaborative, international work environment

ASSUMPTION: Successful candidates will possess strong time management, organizational, and communication skills to overcome these challenges effectively.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this internship offers a unique focus on preventive pet care and wellness, providing applicants with valuable experience in a growing industry.
• As an intern, this role offers the opportunity to gain hands-on experience and contribute to Lassie's growth and success in the European market.
• This role is well-suited for recent graduates or early-career professionals seeking to build their marketing and social media management skills in a dynamic, pet-loving environment.

ASSUMPTION: Applicants should consider their career goals and personal interests when comparing this role to other opportunities in the marketing and communications field.

📝 Sample Projects

• Develop and execute a social media campaign to promote Lassie's preventive pet care services
• Create engaging, on-brand content for Lassie's Instagram and TikTok accounts, showcasing the company's unique value proposition
• Research and collaborate with relevant influencers to expand Lassie's reach and promote its brand

ASSUMPTION: Successful candidates will approach these projects with creativity, innovation, and a strong understanding of Lassie's mission and values.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lassie support the professional growth and development of its interns?
• What are the most significant challenges facing the social media team, and how can this role contribute to overcoming them?
• How does Lassie measure the success of its social media campaigns and content strategies?
• What opportunities exist for full-time employment after the completion of the internship?

ASSUMPTION: Asking thoughtful, informed questions demonstrates candidates' interest in the role and their commitment to Lassie's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://join.com/companies/pettech/14107112-stage-social-media-et-influence-manager-h-f
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management and content creation.
• Prepare examples of your previous social media campaigns or content creation projects to demonstrate your skills and creativity.
• Follow up with Lassie one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.