Stage - Social Media & Influence Manager H/F

📌 Core Information

🔹 Job Title: Stage - Social Media & Influence Manager H/F

🔹 Company: Lassie France

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (with flexible hours and remote work options)

🚀 Job Overview

Key aspects of this role include:

• Managing and growing Lassie's social media presence, with a focus on Instagram
• Creating engaging content and fostering community engagement
• Collaborating with influencers and agencies for marketing campaigns
• Analyzing social media performance and providing data-driven insights
• Working in a dynamic, international team and contributing to Lassie's growth

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in social media management and influencer marketing within the pet industry.

📋 Key Responsibilities

✅ Define and implement social media strategy, with a focus on Instagram

✅ Create and curate engaging content for Lassie's social media channels

✅ Moderate and grow Lassie's online community

✅ Analyze social media performance and provide data-driven insights

✅ Collaborate with influencers and agencies for marketing campaigns

✅ Conduct creative benchmarking and stay up-to-date with social media trends

✅ Prepare and present social media reports

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and community management, as well as the ability to analyze data and collaborate effectively with external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or a related field

Experience: Previous experience in social media management or marketing (internships or student jobs preferred)

Required Skills:

• Proficient in social media platforms, with a focus on Instagram and TikTok
• Excellent creative writing and content creation skills
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Fluency in French and English
• Passion for animals and animal welfare

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of the pet industry
• Familiarity with influencer marketing platforms

ASSUMPTION: Candidates should have a strong foundation in social media management and marketing, with a focus on content creation and community engagement. Familiarity with the pet industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (based on industry standards for entry-level marketing internships in Paris)

Benefits:

• Flexible working hours
• Remote work options
• Team events and a collaborative work environment
• Opportunity to work in a growing, international startup

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in Paris. Benefits may vary and are subject to confirmation with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Pet insurance and pet care

Company Size: 51-200 employees (growing rapidly)

Founded: 2020 (headquarters in Stockholm, Sweden, with offices in Berlin, Germany, and Paris, France)

Company Description:

• Lassie is a pet tech startup offering the world's first preventive pet insurance
• Focused on reducing animal diseases and promoting pet health through prevention and education
• Operates in a competitive market with a strong emphasis on innovation and customer experience

Company Specialties:

• Pet insurance
• Pet health and wellness
• Preventive pet care

Company Website: https://www.lassie.co/

ASSUMPTION: Lassie is a dynamic, growing startup with a strong focus on innovation and customer experience in the pet insurance and pet care industry.

📊 Role Analysis

Career Level: Entry-level (first role or early career stage)

Reporting Structure: Reports directly to the Marketing Manager or a similar role

Work Arrangement: On-site with flexible hours and remote work options

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on international projects and collaborate with diverse teams
• Chance to gain experience in a fast-growing startup and contribute to its success

ASSUMPTION: This role offers an excellent opportunity for recent graduates or early-career professionals to gain experience in social media management and influencer marketing within a dynamic, international startup.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Paris, France

Office Location(s): 9, Rue des Colonnes, Paris, Île-de-France 75002, France

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving startup ecosystem
• Lassie's office is located in the 2nd arrondissement, close to public transportation and various amenities
• The office is designed to foster collaboration and creativity, with a focus on employee well-being

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Lassie's Paris office offers a modern, collaborative work environment with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager or a similar role
• Final decision and offer

Key Assessment Areas:

• Social media and content creation skills
• Analytical and data-driven mindset
• Communication and interpersonal skills
• Cultural fit and passion for Lassie's mission

Application Tips:

• Highlight relevant social media management and marketing experience (internships, student jobs, or personal projects)
• Demonstrate a strong understanding of Lassie's mission and values
• Showcase your creativity and ability to think outside the box
• Prepare questions to ask the interviewer about the role and the company

ATS Keywords: Social media, content creation, community management, influencer marketing, pet industry, preventive pet care, data analysis, French, English

ASSUMPTION: Lassie's application process is designed to assess candidates' skills and cultural fit, with a focus on social media management, marketing, and data analysis.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Facebook, Twitter
• Social media analytics tools: Hootsuite, Sprout Social, or similar
• Content creation tools: Canva, Adobe Creative Suite, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: Lassie uses industry-standard tools and technologies for social media management, content creation, and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Animal welfare

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong passion for animals and animal welfare?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in collaborative, team-oriented settings?
• Are you data-driven and results-focused in your approach to work?

ASSUMPTION: Lassie values innovation, customer-centricity, collaboration, and animal welfare in its work environment and culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks
• Adapting to a fast-paced, dynamic work environment
• Collaborating with external partners, such as influencers and agencies
• Balancing work and personal life, especially during busy periods

ASSUMPTION: This role may present challenges related to managing multiple tasks, adapting to a fast-paced environment, and balancing work and personal life.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position places a stronger emphasis on content creation and influencer marketing
• In the pet industry, Lassie differentiates itself through its focus on preventive pet care and innovation
• This role offers an opportunity to gain experience in a growing startup, with potential for career growth and international collaboration

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on content creation, influencer marketing, and preventive pet care.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch
• Collaborating with influencers to create engaging content and promote Lassie's brand
• Analyzing social media performance and providing data-driven insights to optimize content and engagement

ASSUMPTION: These sample projects reflect the key responsibilities and skills required for this role, focusing on content creation, influencer marketing, and data analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lassie support the growth and development of its interns and entry-level employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Lassie measure the success of its social media and influencer marketing efforts?
• What opportunities are there for international collaboration and learning within the company?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, growth opportunities, challenges, and key performance indicators, as well as Lassie's approach to employee development and international collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media management and marketing experience
• Prepare questions to ask the interviewer about the role and the company
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.