Stage - Social Media & Influence Manager H/F

📌 Core Information

🔹 Job Title: Stage - Social Media & Influence Manager H/F

🔹 Company: Lassie France

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-06

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (with flexible hours and remote work options)

🚀 Job Overview

Key aspects of this role include:

• Managing Lassie's social media presence, primarily on Instagram
• Creating engaging content and animating Lassie's social media platforms
• Growing and engaging with Lassie's online community
• Conducting influencer outreach and collaborations
• Analyzing social media performance and proposing optimizations

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in social media management and influencer marketing within the pet industry.

📋 Key Responsibilities

✅ Define and implement the social media editorial calendar

✅ Create engaging content for Lassie's social media platforms

✅ Moderate and grow Lassie's online community

✅ Analyze social media performance and propose optimizations

✅ Conduct creative benchmarking and stay up-to-date with social media trends

✅ Research and identify potential influencers for collaborations

✅ Draft and negotiate influencer contracts

✅ Collaborate with agencies and influencers

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work independently while collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or a related field

Experience: Previous experience in social media management or marketing is a plus but not required

Required Skills:

• Proficient in Instagram and TikTok
• Strong creative writing and content creation skills
• Excellent analytical skills and data-driven mindset
• Fluency in French and English
• Passion for animals and the pet industry

Preferred Skills:

• Experience with influencer marketing
• Knowledge of the pet insurance industry
• Familiarity with social media analytics tools

ASSUMPTION: Candidates with international experience or a background in pet-related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €800 - €1000 per month (industry standard for internships in France)

Benefits:

• Flexible hours and remote work options
• Team events and a collaborative work environment
• Opportunity to work in a growing, international startup

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for internships in France and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Pet insurance and pet care

Company Size: Medium (51-200 employees)

Founded: 2020

Company Description:

• Lassie is the world's first preventive pet insurance company, focusing on pet health and wellness
• Lassie offers pet insurance coverage for both emergencies and preventative care
• Lassie is committed to reducing pet illnesses and injuries through education and prevention

Company Specialties:

• Pet insurance
• Pet health and wellness
• Preventive pet care

Company Website: lassie.co

ASSUMPTION: Lassie is a fast-growing startup with a strong focus on innovation and customer satisfaction in the pet industry.

📊 Role Analysis

Career Level: Entry-level (Stage - Social Media & Influence Manager H/F)

Reporting Structure: This role reports directly to the Senior Brand Marketing Manager and works closely with the Directrice Générale France

Work Arrangement: Hybrid (3 days on-site in Paris, with flexible hours and remote work options)

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on international projects and collaborate with Lassie's global teams
• Possibility to gain experience in various aspects of marketing and communications

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the company and gain valuable experience in the pet industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central Paris

Office Location(s): 9, Rue des Colonnes, Paris, Île-de-France 75002, France

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving pet industry
• The office is located in the 2nd arrondissement, close to public transportation and various amenities
• Paris offers numerous opportunities for networking and professional development

Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The work environment at Lassie is collaborative and supportive, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• First interview: Video call with Mélanie, Senior Brand Marketing Manager
• Second interview: In-person meeting at Lassie's Paris office
• Third interview: Meeting with Mathilde, Directrice Générale France

Key Assessment Areas:

• Creativity and content creation skills
• Analytical skills and data-driven mindset
• Fluency in French and English
• Passion for animals and the pet industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management and marketing
• Demonstrate your understanding of Lassie's mission and values in your application materials
• Prepare examples of your previous social media content and campaigns to showcase during the interview

ATS Keywords: Social Media, Content Creation, Community Management, Influencer Marketing, Pet Industry, French, English

ASSUMPTION: The interview process at Lassie is designed to assess the candidate's skills, cultural fit, and passion for the company's mission.

🛠️ Tools & Technologies

• Instagram and TikTok
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Contract management software (e.g., Hellosign, DocuSign)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Lassie's internal processes and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• Passion for pets and their well-being
• Innovation and continuous learning
• Collaboration and teamwork

Work Style:

• Creative and data-driven approach to social media management
• Strong communication and organizational skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a strong passion for animals and their well-being?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong creative writing and content creation skills?

ASSUMPTION: Lassie values candidates who are passionate, creative, and committed to the company's mission of improving pet health and wellness.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content consistently
• Keeping up with the latest social media trends and algorithm changes
• Balancing the demands of influencer outreach and contract negotiations with day-to-day social media management
• Adapting to the fast-paced, dynamic nature of the pet industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, creativity, and a willingness to learn and adapt in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Junior Social Media Manager or Marketing Coordinator position in a pet-related or e-commerce company
• Unlike other roles, this position focuses specifically on the pet insurance industry and preventive pet care
• This role offers the opportunity to gain experience in influencer marketing and international collaboration

ASSUMPTION: While this role shares similarities with other marketing and communications positions, its focus on the pet insurance industry and preventive pet care sets it apart.

📝 Sample Projects

• Developing and implementing a social media campaign to promote Lassie's preventive pet care services
• Researching and identifying potential influencers for a brand collaboration campaign
• Analyzing social media performance data to inform content strategy and optimize engagement

ASSUMPTION: These sample projects are designed to showcase the candidate's skills in social media management, influencer marketing, and data analysis.

❓ Key Questions to Ask During Interview

• How does Lassie differentiate itself from other pet insurance providers?
• What are the most significant challenges facing the pet insurance industry today?
• How does Lassie support the professional development and growth of its employees?
• What opportunities are there for international collaboration and learning within Lassie's global teams?
• How does Lassie measure the success of its social media and influencer marketing campaigns?

ASSUMPTION: These questions are designed to help the candidate better understand Lassie's business, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management and marketing
• Prepare examples of your previous social media content and campaigns to showcase during the interview
• Follow up with Lassie one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.