📌 Core Information
🔹 Job Title: STAGE SPORTS MARKETING & BRAND COMMUNICATION H/F
🔹 Company: PUMA Group
🔹 Location: Strasbourg, Grand Est, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Managing products, stocks, orders, and reservations
- Supporting internal and external presentations
- Writing debriefs and coordinating marketing launches
- Assisting in social media management and event organization
- Contributing to brand management and partner activations
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously. Familiarity with PowerPoint and social media platforms is essential.
📋 Key Responsibilities
✅ Manage products, stocks, orders, reservations, and product fiches
✅ Support the preparation of internal and external presentations using PowerPoint
✅ Write debriefs and reports for internal and external stakeholders
✅ Coordinate social media management for clubs and players
✅ Organize and participate in club and player shootings
✅ Coordinate marketing launches for partners
✅ Participate in product launches and brand activations
✅ Assist the Sports Marketing team in various tasks and projects
ASSUMPTION: This role involves a mix of administrative tasks, creative work, and event planning. Strong communication and interpersonal skills are crucial for success.
🎯 Required Qualifications
Education: Pursuing a Bac+4/5 degree in Marketing
Experience: None specified, but relevant experience would be an asset
Required Skills:
- Strong organizational skills and attention to detail
- Excellent communication and writing skills in French
- Proficiency in PowerPoint
- Familiarity with social media platforms
- Ability to manage multiple tasks simultaneously
- Passion for sports, particularly football, handball, and basketball
Preferred Skills:
- Bilingual or multilingual
- Experience in a similar role or industry
- Knowledge of the sports industry
ASSUMPTION: While not explicitly stated, candidates with relevant experience in marketing, event planning, or a related field may have an advantage. Familiarity with the sports industry is also beneficial.
💰 Compensation & Benefits
Salary Range: As this is an internship, the role is likely unpaid or offers a stipend. However, PUMA offers various benefits to interns, such as meal vouchers, transport allowance, flexible hours, remote work option, employee discounts, and well-being programs.
Benefits:
- Mutuelle taken in charge at 95%
- Meal vouchers and transport allowance
- Flexible hours and remote work option (1 day per week)
- Employee discounts on PUMA products
- Well-being programs, including access to a gym and various events
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home one day per week
ASSUMPTION: While the salary range is not provided, interns at PUMA typically receive a stipend or no compensation. The benefits package is designed to offset this and provide additional perks to interns.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically sportswear and footwear
Company Size: 10,001+ employees (global), small team for this role
Founded: 1948, with a rich history in sports and innovation
Company Description:
- PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories
- The company offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion
Company Specialties:
- Sportswear and footwear design and manufacturing
- Sports marketing and brand communication
- Collaborations with athletes, designers, and brands
Company Website: http://about.puma.com/en/careers
ASSUMPTION: PUMA is a well-established company with a strong global presence and a rich history in sports. The company values innovation, creativity, and collaboration.
📊 Role Analysis
Career Level: Entry-level to junior, with opportunities for growth and career progression
Reporting Structure: This role reports directly to the Brand Manager within the Sports Marketing team
Work Arrangement: Hybrid, with 4 days on-site at the PUMA France headquarters in Strasbourg and 1 day remote
Growth Opportunities:
- This internship offers the opportunity to gain practical experience in sports marketing and brand communication
- Upon successful completion of the internship, there may be opportunities for a full-time position or further internships
- PUMA offers excellent career development opportunities, with an average of 30% of interns signing a CDD or CDI at the end of their studies
ASSUMPTION: This role is well-suited for students or recent graduates looking to gain practical experience in sports marketing and brand communication. It offers a unique opportunity to work with a global brand and gain valuable insights into the sports industry.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a focus on collaboration and innovation
Office Location(s): PUMA France headquarters in Strasbourg, with occasional travel required for events and meetings
Geographic Context:
- Strasbourg is a vibrant city in the Grand Est region of France, known for its rich history, culture, and architecture
- The city is home to several sports teams and events, providing ample opportunities for networking and collaboration
- Strasbourg offers a high quality of life, with a mix of urban and natural environments
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home one day per week
ASSUMPTION: The work environment at PUMA is dynamic, collaborative, and focused on innovation. The office is centrally located in Strasbourg, providing easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone screening with HR to discuss the role and assess cultural fit
- On-site interview at the PUMA France headquarters in Strasbourg
- Decision and offer
Key Assessment Areas:
- Cultural fit and alignment with PUMA's values
- Relevant skills and experience in marketing, event planning, or a related field
- Strong communication and interpersonal skills
- Passion for sports and understanding of the sports industry
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for sports and understanding of the sports industry
- Showcase your creativity and innovation in your application materials
ATS Keywords: Marketing, Brand Communication, Sports, Event Planning, PowerPoint, Social Media, French, Entry-level, Internship
ASSUMPTION: The application process for this role is competitive, and candidates with relevant experience and strong communication skills are likely to be successful. Familiarity with the sports industry and a passion for sports are also important factors in the selection process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, candidates should be proficient in Microsoft Office Suite and have experience with social media platforms. Familiarity with event planning and management software and project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- BE DRIVEN: Performance-driven and passionate about sports and innovation
- BE VIBRANT: Creative, dynamic, and engaged with the sports and cultural communities
- BE TOGETHER: Collaborative, supportive, and focused on team success
- BE YOU: Unique, authentic, and true to one's personal style and values
Work Style:
- Dynamic and fast-paced, with a focus on innovation and creativity
- Collaborative and supportive, with a strong team culture
- Flexible and adaptable, with a focus on continuous learning and improvement
Self-Assessment Questions:
- Do I share PUMA's values and passion for sports and innovation?
- Am I comfortable working in a dynamic, fast-paced environment?
- Do I thrive in collaborative, team-based settings?
- Am I open to learning and adapting in a rapidly changing industry?
ASSUMPTION: PUMA values candidates who are passionate about sports, innovative, and collaborative. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- The role may require occasional travel and working non-standard hours for events and meetings
- The pace of work can be fast and demanding, with tight deadlines and multiple priorities
- The role may involve working with high-profile athletes and partners, requiring strong communication and interpersonal skills
- The role is based in Strasbourg, which may not be suitable for candidates who prefer a larger city or different location
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents certain challenges that candidates should be aware of and prepared to overcome.
📈 Similar Roles Comparison
- This role is similar to other marketing and brand communication internships in the sports industry, but with a focus on sports marketing and brand management
- Compared to other internships, this role offers a unique opportunity to work with a global brand and gain valuable insights into the sports industry
- Career progression in this role may lead to full-time positions or further internships, with opportunities for growth and development
ASSUMPTION: This role is well-suited for candidates interested in sports marketing and brand communication, with a passion for sports and a desire to work with a global brand.
📝 Sample Projects
- Managing a social media campaign for a sports team or athlete
- Planning and executing an event or product launch
- Creating and presenting a marketing report or proposal to stakeholders
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects may vary depending on the company's needs and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and brand communication strategy for PUMA France?
- What opportunities are there for growth and development in this role?
- How does PUMA support work-life balance for its employees?
- What is the team structure and dynamic within the Sports Marketing department?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. They are also an opportunity for candidates to demonstrate their curiosity and engagement with the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work, such as social media campaigns, event planning, or marketing reports, to demonstrate your skills and creativity
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
