π Core Information
πΉ Job Title: Stage Trade Marketing NescafΓ© Dolce Gusto, Machines
πΉ Company: NestlΓ© Operational Services Worldwide SA
πΉ Location: Assago, IT
πΉ Job Type: Internship
πΉ Category: Trade Marketing
πΉ Date Posted: 2025-04-03
πΉ Experience Level: 0-2 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Supporting the development of category strategy for Machines
- Monitoring market dynamics and customer data
- Collaborating with multi-functional teams
- Contributing to consumer and shopper activation
- Analyzing competition and sell-out activities
ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in trade marketing within the F&B industry.
π Key Responsibilities
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Constant analysis and monitoring of market and customer data, as well as shopper metrics
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Identification of category trends and competitor performance to understand market dynamics for main channels
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Constant monitoring of competition and sell-out activities
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Support consumer and shopper activation development, including POP materials, contests, and promotions
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Coordinate in-store demo days to convert trial into purchase
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Content creation for e-commerce platforms to increase online sales and develop the online channel
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Collaborate with digital team to develop digital activities to increase NescafΓ© Dolce Gusto community
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Collaborate with multi-functional teams across and outside the organization
ASSUMPTION: The role requires a high level of analytical skills, attention to detail, and the ability to work effectively in a team environment.
π― Required Qualifications
Education: Undergraduates or graduates in economics, trade marketing, management engineering, or related fields
Experience: No formal experience required, but relevant coursework or projects are a plus
Required Skills:
- Effective communication in English
- Strong analytical skills and insight
- Excellent knowledge of Excel, Power Point, and Outlook
- Passion for the coffee category
- Problem-solving skills and self-organization
- Good interpersonal skills and open mind attitude
Preferred Skills:
- Knowledge of the Italian retail market
- Experience with e-commerce platforms
- Familiarity with the NescafΓ© Dolce Gusto brand
ASSUMPTION: Successful candidates will have a strong academic background, excellent communication skills, and a passion for the coffee industry.
π° Compensation & Benefits
Salary Range: β¬1,200 - β¬1,500 per month (based on industry standards for internships in Italy)
Benefits:
- Hands-on experience in trade marketing within a global company
- Opportunity to work on high-impact projects
- possibility to extend the internship based on performance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for internships in Italy. The actual salary may vary depending on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (global)
Founded: 1866 (as the Anglo-Swiss Condensed Milk Company)
Company Description:
- World's largest food and beverage company
- Operates in almost every country worldwide
- Offers a wide range of products and services for all stages of life
- Committed to enhancing quality of life for everyone, today and for generations to come
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: www.nestle.com
ASSUMPTION: NestlΓ© offers a dynamic and multicultural work environment, with a strong focus on sustainability and social responsibility.
π Role Analysis
Career Level: Entry-level (internship)
Reporting Structure: The intern will report directly to the NDG Recruitment Team Manager
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Possibility to extend the internship based on performance
- Potential full-time opportunities upon completion of the internship
- Chance to gain valuable experience in trade marketing and collaborate with various teams
ASSUMPTION: This internship offers a unique opportunity for students or recent graduates to gain practical experience in trade marketing and contribute to high-impact projects within a global company.
π Location & Work Environment
Office Type: Modern, multi-story office building
Office Location(s): Assago, IT
Geographic Context:
- Assago is a commune in the Metropolitan City of Milan, Italy
- Located approximately 15 km southwest of Milan's city center
- Easily accessible by public transportation
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The office environment is dynamic, multicultural, and focused on collaboration and innovation.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and adaptability
- Motivation and passion for the role and industry
- Technical skills (Excel, Power Point, Outlook)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your passion for the coffee industry and trade marketing
- Prepare for behavioral and situational interview questions
- Research the company and the role to show your enthusiasm and understanding
ATS Keywords: Trade marketing, market analysis, consumer activation, category strategy, e-commerce, digital activities, team collaboration, problem-solving, self-organization, open mind attitude, English proficiency
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
π οΈ Tools & Technologies
- Microsoft Office Suite (Excel, Power Point, Outlook)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- E-commerce platforms (e.g., Amazon, Mediaworld.it)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and teams the intern works with.
π Cultural Fit Considerations
Company Values:
- Respect for ourselves, others, diversity, and the future
- Passion for what we do and a spirit of excellence
- Collaboration and teamwork
- Accountability and integrity
- Courage to act and the freedom to fail
Work Style:
- Dynamic and fast-paced
- Multicultural and inclusive
- Focused on innovation and continuous improvement
- Results-driven and performance-oriented
- Collaborative and supportive
Self-Assessment Questions:
- How do you handle working with large datasets and drawing insights from them?
- Can you provide an example of a time when you had to adapt to a new work environment or team dynamic?
- How do you approach problem-solving, and can you share a specific example?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with NestlΓ©'s values and work style, as well as a willingness to adapt and learn in a dynamic environment.
β οΈ Potential Challenges
- Working in a fast-paced, multinational environment may require quick adaptation and flexibility
- Balancing multiple projects and priorities may be challenging at times
- Some tasks may require working outside of regular business hours or on weekends
- The role may involve occasional travel to other NestlΓ© offices or customer sites
- As an intern, the role may have limited influence on decision-making processes
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a proactive approach to problem-solving.
π Similar Roles Comparison
- This role is unique in its focus on the trade marketing of NescafΓ© Dolce Gusto Machines
- Similar roles in other companies may have a broader focus on trade marketing or different product categories
- Career paths in trade marketing can vary depending on the specific industry and company
ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing within a specific product category and brand.
π Sample Projects
- Developing a category strategy for NescafΓ© Dolce Gusto Machines in all channels
- Winning the competitive battle during the peak season for NescafΓ© Dolce Gusto Machines
- Supporting consumer and shopper activation development for NescafΓ© Dolce Gusto Machines
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may be responsible for during their internship.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader trade marketing strategy for NescafΓ© Dolce Gusto Machines?
- What opportunities are there for growth and development within the team and the company?
- How does the team collaborate with other departments and external partners?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and shows that you have done your research.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company and the role to show your enthusiasm and understanding
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.