Stagiair(e) Trade Marketing

📌 Core Information

🔹 Job Title: Stagiair(e) Trade Marketing

🔹 Company: Perfetti Van Melle

🔹 Location: Breda, Noord-Brabant, Netherlands

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Assisting the Trade Marketing team within the commercial organization in the Benelux.
• Engaging in category management projects and analyses tailored to FMCG trends.
• Creating and improving shelf plans using advanced tools.
• Collaborating with Shopper Marketeers and Business Insights Analysts for optimal consumer engagement.

ASSUMPTION: This role is anticipated to provide substantial exposure to hands-on trade marketing activities in a global FMCG environment, enabling interns to gain comprehensive experience in market trends and consumer behavior.

📋 Key Responsibilities

✅ Contribute to category management projects for varied clients.

✅ Analyze market data and develop shelf plans utilizing programs like Spaceman and Nielsen Answers.

✅ Maintain and organize sales data to aid targeted analysis and decision-making.

✅ Support team projects and daily operations.

ASSUMPTION: Responsibilities include exposure to real-world data and market analysis, enabling practical learning and application of theoretical knowledge.

🎯 Required Qualifications

Education: Third-year student in HBO/WO related fields such as commercial economics or business economics.

Experience: Prior experience not mandatory; open to freshers.

Required Skills:

• Data analysis and market research proficiency.
• Strong communication and presentation skills.
• Self-motivated with a hands-on mentality.
• Proficiency in Excel and PowerPoint.

Preferred Skills:

• Experience with Spaceman and Nielsen Answers.
• Ability to work independently and in team settings.

ASSUMPTION: While specific advanced tools such as Spaceman might be preferred, essential skills focus on data analysis and teamwork, ensuring a conducive learning environment for interns.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Opportunity to work in a globally recognized FMCG company.
• Participate in internal team events like the annual beach volleyball and hockey tournaments.
• Gain practical experience in trade marketing.

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Compensation details are not provided, but industry internships typically offer a stipend and the opportunity for networking and professional growth rather than a full salary package.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: Over 17,000 employees globally, providing expansive network opportunities.

Founded: 2001, with origins back to the merger of Perfetti Spa and Van Melle N.V.

Company Description:

• A leading global confectionery manufacturer with operations in over 150 countries.
• Portfolio includes well-known brands like Mentos and Chupa Chups.
• Strong market presence with a focus on innovation and consumer satisfaction.

Company Specialties:

• Gum and chewy candy production.
• Extensive distribution networks in diversified markets.
• Integration of sustainability in product design and packaging.

Company Website: http://www.perfettivanmelle.com

ASSUMPTION: The company’s global presence suggests a multicultural work environment and varied market exposure, ideal for those looking to build international careers.

📊 Role Analysis

Career Level: Intern/Entry-level

Reporting Structure: Reports to the Trade Marketing Team and direct mentorship from a stagebegeleider (internship supervisor).

Work Arrangement: On-site

Growth Opportunities:

• Direct insight into FMCG trade marketing strategies.
• Development of analytical and market research skills.
• Potential for career advancement within Perfetti Van Melle.

ASSUMPTION: This role provides significant growth opportunities in terms of learning and professional skills, especially for those new to the FMCG sector.

🌍 Location & Work Environment

Office Type: Corporate office setting in a dynamic trade marketing team.

Office Location(s): Breda, Noord-Brabant, Netherlands

Geographic Context:

• Breda is a key economic and cultural hub in the Netherlands.
• The office’s location in a prominent FMCG market allows for meaningful industry insights.
• Proximity to major transportation links enhances commute efficiency for on-site roles.

Work Schedule: Regular full-time hours; flexibility might vary depending on project needs.

ASSUMPTION: Working in Breda offers exposure to strategic European markets within FMCG, combining professional and geographic advantages.

💼 Interview & Application Insights

Typical Process:

• Submit an application through Perfetti Van Melle’s career page or via email.
• Initial screening of resumes and motivation letters.
• Interview with the HR and Trade Marketing department.

Key Assessment Areas:

• Candidates' analytical skills and data handling ability.
• Compatibility with team dynamics and company culture.
• Potential to adapt and contribute effectively to projects.

Application Tips:

• Highlight relevant coursework and projects in your CV.
• Prepare to discuss your interest in trade marketing and FMCG.
• Be ready to engage in discussion on current FMCG trends and innovations.

ATS Keywords: Trade Marketing, Data Analysis, FMCG, Sales Data, Spaceman, Nielsen Answers

ASSUMPTION: The application process values creativity and analytical aptitude, suggesting a bias toward data-savvy candidates eager to innovate in trade marketing.

🛠️ Tools & Technologies

• Spaceman
• Nielsen Answers
• Excel & PowerPoint
• Circana Unify

ASSUMPTION: Proficiency in these tools suggests practical engagement with industry-standard software for data analysis and presentation, a critical component of marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement.
• Community and family-oriented work culture.
• Commitment to sustainability and responsible business practices.

Work Style:

• Open to new ideas and approaches.
• Collaborative teamwork and active participation.
• Flexibility to adapt to fast-paced changes in the market.

Self-Assessment Questions:

• Do I enjoy working in a dynamic team-based environment?
• Am I motivated by data-driven decision-making?
• How well do I handle multiple projects with varying deadlines?

ASSUMPTION: The position calls for adaptability, creativity, and teamwork, catering to a collective yet innovative corporate atmosphere. Candidates should anticipate this environment.

⚠️ Potential Challenges

• Managing multiple concurrent projects with tight deadlines.
• Adapting quickly to shifts in market trends and data insights.
• Navigating a large, globally distributed company structure.
• Balancing independent work with collaborative team goals.

ASSUMPTION: The role's dynamic nature in trade marketing can be challenging, requiring quick decision-making and effective data utilization in an ever-evolving market.

📈 Similar Roles Comparison

• Intern roles in other FMCG companies often focus more on operational support rather than strategic market analysis.
• Trade marketing positions may vary widely in scope—some may require more fieldwork compared to this data-centric role.
• The current role provides specific engagement with advanced analytical tools beyond the ordinary marketing internship.

ASSUMPTION: This internship uniquely blends strategic planning and hands-on operations, differing from other entry-level marketing positions.

📝 Sample Projects

• Developing and optimizing new shelf plans for key product categories.
• Conducting data-driven analysis to support marketing strategies.
• Assisting in the execution of shopper marketing activations with cross-functional teams.

ASSUMPTION: Project examples align with the collaborative and analytical focus of the trade marketing department, setting realistic expectations for interns.

❓ Key Questions to Ask During Interview

• How does Perfetti Van Melle support the professional growth of its interns?
• Can you describe a typical project an intern might work on here?
• How does the company stay ahead of trends in the confectionery market?
• What technologies and tools does the trade marketing team value most?
• How does Perfetti Van Melle define success for this role?

ASSUMPTION: These questions aim to provide clearer insights into company expectations, intern contributions, and the strategic outlook of Perfetti Van Melle.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link or send your CV and motivation letter to stagedesk@perfettivanmelle.com
• Prepare a cover letter highlighting your interests in FMCG and trade marketing.
• Emphasize your analytical skills and adaptability in your resume.
• Familiarize yourself with Perfetti’s product lines and market presence.
• Highlight any relevant projects or coursework that align with the role’s requirements.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.