📌 Core Information
🔹 Job Title: Stagiair Influencer Marketing
🔹 Company: Wehkamp Retail Group
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Internship
🔹 Category: Retail, Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Identifying and engaging with relevant influencers for Wehkamp and kleertjes.com
- Briefing and guiding influencers to ensure their content aligns with brand strategy
- Building and maintaining relationships with influencers
- Community management: quick response and communication with influencers
- Analyzing own performances and trends on social media
ASSUMPTION: This role requires a strong understanding of social media and the influencer landscape, as well as excellent communication and creative skills.
📋 Key Responsibilities
✅ Spot relevant and upcoming influencers for Wehkamp and kleertjes.com
✅ Build and maintain relationships with influencers
✅ Brief and guide influencers to ensure content aligns with brand strategy
✅ Manage community: respond quickly and communicate effectively with influencers
✅ Analyze own performances and trends on social media
ASSUMPTION: The role requires a proactive approach, creativity, and the ability to work independently.
🎯 Required Qualifications
Education: Pursuing a higher education degree
Experience: No specific experience required
Required Skills:
- Deep understanding of social media and the influencer landscape
- Strong communication skills
- Creativity and proactivity
- Excellent Dutch language skills and copywriting skills
- Video editing skills (e.g., Capcut) are a plus
Preferred Skills:
- Knowledge of trend analysis
- Experience in influencer marketing
ASSUMPTION: Candidates should have a genuine interest in social media, influencers, and the retail industry.
💰 Compensation & Benefits
Salary Range: €375 per month (stage compensation)
Benefits:
- Professional development opportunities
- Team activities and a pleasant work environment
Working Hours: 32 or 38 hours per week (flexible)
ASSUMPTION: The salary range is based on industry standards for internships in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on e-commerce and online shopping
Company Size: 1,001-5,000 employees
Founded: 1952
Company Description:
- Wehkamp Retail Group is a well-known Dutch retailer with over 72 years of experience
- They offer a wide range of products, including fashion, home, beauty, and electronics
- Wehkamp is committed to providing a beautiful, relevant, and carefully curated selection of products to its customers
Company Specialties:
- E-commerce and online shopping
- Webshop development and management
- Digital marketing
- Retail and fashion
- Home, baby, and beauty products
- Electronics
Company Website: wehkampretailgroup.nl
ASSUMPTION: Wehkamp Retail Group is a large, well-established company with a strong presence in the Dutch retail market.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the influencer marketing team
Work Arrangement: On-site, with flexible working hours (32 or 38 hours per week)
Growth Opportunities:
- Gain valuable experience in influencer marketing and the retail industry
- Develop skills in trend analysis, communication, and creativity
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship provides an excellent opportunity for candidates to gain practical experience and develop their skills in a dynamic and growing industry.
🌍 Location & Work Environment
Office Type: Modern distribution center and office space
Office Location(s): Zwolle, Overijssel, Netherlands
Geographic Context:
- Zwolle is a city in the province of Overijssel, located in the eastern Netherlands
- The city is known for its historic city center and cultural attractions
- Zwolle is easily accessible by car, train, and public transportation
Work Schedule: Flexible, with the option to work 32 or 38 hours per week
ASSUMPTION: The location and work environment offer a pleasant and convenient setting for employees, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Decision and offer
Key Assessment Areas:
- Social media and influencer marketing knowledge
- Communication and creative skills
- Proactivity and initiative
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of social media and the influencer landscape
- Showcase your creativity and proactivity through examples or a portfolio
ATS Keywords: Influencer marketing, social media, communication, creativity, proactivity, Dutch language, copywriting, trend analysis
ASSUMPTION: The application process may take up to 2 weeks, as the company aims to thoroughly evaluate each candidate.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, TikTok, Facebook)
- Video editing tools (e.g., Capcut)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard in the social media and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and creativity
- Collaboration and teamwork
- Integrity and respect
- Accountability and results-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a strong passion for social media and influencers?
- Are you proactive, creative, and able to work independently?
- Do you share Wehkamp's commitment to customer focus and innovation?
ASSUMPTION: Wehkamp Retail Group values candidates who are passionate, proactive, and aligned with their company values and work style.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media and influencer marketing
- Balancing multiple responsibilities and priorities
- Adapting to a dynamic and growing industry
- Maintaining a strong work-life balance
ASSUMPTION: These challenges can be overcome through strong communication, time management, and a proactive approach.
📈 Similar Roles Comparison
- This role is similar to other influencer marketing internships, but may offer more responsibility and autonomy
- Compared to other retail roles, this position focuses more on digital marketing and social media
- Career paths may include full-time employment in influencer marketing, digital marketing, or other related fields
ASSUMPTION: This role offers a unique opportunity to gain experience in influencer marketing and digital marketing within the retail industry.
📝 Sample Projects
- Identifying and engaging with relevant influencers for a specific marketing campaign
- Creating and implementing a social media strategy for a new product launch
- Analyzing and reporting on the performance of influencer marketing campaigns
ASSUMPTION: These projects are designed to provide candidates with practical experience and the opportunity to demonstrate their skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall influencer marketing strategy for Wehkamp?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio or examples showcasing your creativity and proactivity
- Follow up on your application status within 2 weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
