Availability for at least five months, preferably six.
Preferred Skills:
- Marketing orientation within your study.
- Availability for five days per week, with the option to work four days and dedicate one day to research from your education.
ASSUMPTION: The ideal candidate is a student with a strong interest in marketing and a passion for food, who is eager to learn and gain practical experience.
💰 Compensation & Benefits
Salary Range: €475 per month on a full-time basis.
Benefits:
- Unqiue opportunity to work for a large international FMCG company with well-known Dutch brands.
- Informal company culture with a focus on teamwork and results.
- Direct contact with various internal departments such as Sales and Trade Marketing.
- Quickly given responsibilities and a diverse range of tasks focused on personal development.
Working Hours: 40 hours per week, with the option to work remotely one day per week.
ASSUMPTION: The salary and benefits are competitive for an internship within the FMCG industry in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically Biscuits and Confectionery.
Company Size: 10,001+ employees globally, with around 300 employees in the Netherlands.
Founded: 1886 (as Koninklijke Verkade), 2016 (as pladis Global)
Company Description:
- pladis Global is a world leader in biscuits and confectionery, with iconic brands such as McVitie's, GODIVA, and Ülker.
- The company operates 36 factories in 13 countries and has a workforce of over 26,000 employees.
- pladis Global is committed to bringing happiness to the world with every bite.
Company Specialties:
- Biscuits and Confectionery
- Brand Management
- Product Development
- Consumer Communication
Company Website: http://www.pladisglobal.com
ASSUMPTION: pladis Global is a large, international company with a strong focus on its brands and consumers.
📊 Role Analysis
Career Level: Entry-level, suitable for students seeking practical experience in marketing.
Reporting Structure: The intern will report directly to the Brand Managers of one of the product categories (koek, chocolade, or tussendoor).
Work Arrangement: Hybrid, with four days in the office and one day working remotely.
Growth Opportunities:
- Gain practical experience in marketing within a large, international company.
- Develop a diverse skill set, including brand strategy, product development, consumer communication, and market analysis.
- Potential full-time employment opportunities after the internship, depending on performance and business needs.
ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in marketing and contribute to the success of well-known brands.
🌍 Location & Work Environment
Office Type: Modern, international work environment with a focus on teamwork and results.
Office Location(s): Zaandam, Netherlands
Geographic Context:
- The Netherlands is a small, densely populated country in Western Europe, with a strong economy and a high standard of living.
- Zaandam is a city in the province of Noord-Holland, located near Amsterdam.
- The region has a mild maritime climate, with cool summers and mild winters.
Work Schedule: Monday to Friday, with one remote workday per week.
ASSUMPTION: The work environment is dynamic and international, with a focus on collaboration and results.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's website.
- Phone or video screening to assess eligibility and motivation.
- In-person or video interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Motivation and enthusiasm for the role and the company.
- Relevant skills and knowledge in marketing.
- Creativity and problem-solving abilities.
- Communication skills and teamwork.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing skills and enthusiasm for the role.
- Prepare examples of your previous work or projects that demonstrate your creativity and problem-solving abilities.
- Research the company and its brands to show your understanding of the business and its products.
ATS Keywords: Marketing, Brand Management, Product Development, Consumer Communication, Market Analysis, Creativity, Communication Skills, Teamwork
ASSUMPTION: The application process is straightforward and focused on assessing the candidate's skills, motivation, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Hootsuite, Buffer, Mailchimp)
- Consumer research tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals.
- Agility: Adapting quickly to changes and new opportunities.
- Resilience: Overcoming challenges and setbacks with determination and perseverance.
Work Style:
- Dynamic and fast-paced work environment.
- Focus on teamwork and results.
- Opportunities for personal growth and development.
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with a diverse range of stakeholders, both internal and external?
- Do you have a strong affinity for food and a passion for marketing?
ASSUMPTION: The ideal candidate is a motivated, creative, and resilient individual with a strong affinity for food and a passion for marketing, who thrives in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support brand activations and events.
- The work environment can be fast-paced and demanding, requiring strong time management and organizational skills.
- The role may involve working with external agencies and vendors, requiring strong communication and project management skills.
- The role may require occasional travel to support brand activations and events.
ASSUMPTION: The potential challenges of this role are typical for an entry-level marketing position within a large, international company.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to gain experience in brand strategy, product development, consumer communication, and market analysis within a top A-merk organization.
- The role is suitable for students seeking practical experience in marketing within the FMCG industry.
- Career progression opportunities may be available depending on performance and business needs.
ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in marketing within a large, international company with well-known brands.
📝 Sample Projects
- Developing a marketing strategy for a new product launch.
- Conducting consumer research to inform product development and positioning.
- Planning and executing a brand activation or event to drive consumer engagement and sales.
ASSUMPTION: The sample projects listed are representative of the types of tasks an intern in this role might be expected to undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the brand or product category?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link.
- Tailor your resume and cover letter to highlight your marketing skills and enthusiasm for the role.
- Prepare examples of your previous work or projects that demonstrate your creativity and problem-solving abilities.
- Research the company and its brands to show your understanding of the business and its products.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
