📌 Core Information
🔹 Job Title: Stagiaire – Chargé de mission Marketing Digital & Acquisition E-commerce Marketplace Carrefour (F/H)
🔹 Company: Carrefour
🔹 Location: Massy, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the marketing team to implement strategies enhancing product visibility and maximizing campaign ROI
- Analyzing performance metrics and proposing improvements for marketing campaigns
- Contributing to SEO and SEA campaigns to boost referential and traffic
- Innovating and anticipating market trends to optimize marketing levers
ASSUMPTION: This role is part of Carrefour's digital transformation, focusing on e-commerce and marketplace growth. It requires a strong understanding of digital marketing, data analysis, and a creative mindset.
📋 Key Responsibilities
✅ Pilot marketing operations: Participate in creating and monitoring marketing operations (newsletters, visibility on carrefour.fr, ads campaigns, etc.) and collaborate with internal teams to ensure coherence.
✅ Analyze and optimize performance: Monitor and analyze key performance indicators (traffic, conversion rates, ROI, sales, etc.) and identify improvement axes.
✅ Boost referential and traffic: Contribute to SEO and SEA campaigns, ensuring their profitability.
✅ Innovate and anticipate: Conduct market trend analysis and propose innovative action plans to optimize marketing levers.
ASSUMPTION: The role requires strong analytical skills, creativity, and the ability to work effectively in a team.
🎯 Required Qualifications
Education: Final year of business school or a specialized master's program in digital marketing, e-commerce, or communication.
Experience: No professional experience required.
Required Skills:
- Passion for digital trends and marketing
- Strong analytical skills
- Proficient in Excel and web analysis tools (Google Analytics, Google Ads, etc.)
- Good knowledge of SEO/SEA
- Creativity, organization, and teamwork skills
Preferred Skills:
- Experience in a similar role or relevant internships
- Fluency in French and English
ASSUMPTION: Candidates should have a strong foundation in digital marketing and be eager to learn and grow in the role.
💰 Compensation & Benefits
Salary Range: Internship salaries in France typically range from €1,200 to €1,500 per month. However, the exact salary for this role may vary based on the candidate's qualifications and the company's policy.
Benefits:
- Transport reimbursement (50%)
- Dynamic works council
- Access to campus facilities (sports room, concierge, drive, parking, and various catering options)
Working Hours: Full-time (35 hours/week) with flexible scheduling.
ASSUMPTION: The salary range is an estimate based on industry standards for internships in France. The final salary may vary based on the candidate's qualifications and the company's policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on e-commerce and digital transformation.
Company Size: Carrefour is a large corporation with over 12,000 stores worldwide and more than 360,000 employees. This role is part of the French headquarters in Massy, which employs around 1,200 people.
Founded: Carrefour was founded in 1958 and has since grown into a global leader in the retail industry.
Company Description:
- Carrefour is a French multinational retail corporation headquartered in Massy, France
- It operates a chain of hypermarkets, supermarkets, and convenience stores, as well as an online marketplace
- Carrefour is committed to becoming a Digital Retail Company, with a strong focus on digital and data-driven operations
Company Specialties:
- Retail
- Shops
- Food
- Logistics
- E-commerce
- Digital
- Customer, Marketing & Insights
- Big Data
- Stores
- Sales
Company Website: https://www.carrefour.com/
ASSUMPTION: Carrefour's focus on digital transformation and e-commerce growth creates an exciting environment for this internship role.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and learning within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the marketing manager within the e-commerce department.
Work Arrangement: On-site, with potential for remote work or hybrid arrangements based on the company's policies and the candidate's needs.
Growth Opportunities:
- Learning and developing marketing skills in a dynamic and growing e-commerce environment
- Potential for full-time employment upon completion of the internship
- Opportunities to work on cross-functional projects and collaborate with various teams
ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in digital marketing and e-commerce within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site facilities (sports room, concierge, drive, parking, and catering options).
Office Location(s): Carrefour's headquarters in Massy, France.
Geographic Context:
- Massy is a suburb of Paris, located approximately 20 kilometers south of the city center
- The area offers a mix of urban and suburban living, with easy access to public transportation and nearby amenities
- Massy is well-connected to other parts of France and Europe, with a high-speed train station (TGV) and an international airport nearby
Work Schedule: Full-time (35 hours/week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The Massy office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and final decision
Key Assessment Areas:
- Candidates' understanding of digital marketing and e-commerce
- Analytical and problem-solving skills
- Creativity and innovation
- Teamwork and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for digital trends and marketing
- Showcase your analytical skills and provide examples of how you've used data to drive decisions
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Digital Marketing, E-commerce, SEO, SEA, Data Analysis, Creativity, Organization, Teamwork, Marketing Strategy, Campaign Optimization, Market Trends, Innovation
ASSUMPTION: Carrefour's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Google Ads
- SEO and SEA tools (e.g., SEMrush, Ahrefs, Google Search Console)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Performance
- Sharing
- Expertise
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you passionate about digital trends and marketing?
- Can you balance creativity with analytical thinking?
- Are you comfortable working in a large, global organization?
ASSUMPTION: Carrefour values candidates who align with their core values and work style, and who are eager to learn and grow within the organization.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Adapting to a large, global organization with a dynamic work environment
- Balancing creativity with data-driven decision-making
- Keeping up with the fast-paced nature of digital marketing and e-commerce
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is unique to Carrefour's e-commerce department, focusing on marketplace growth and digital transformation
- Similar roles in other organizations may have a broader focus on marketing or e-commerce, rather than marketplace-specific growth
- Career progression in this role could lead to positions in marketing management, e-commerce strategy, or digital transformation
ASSUMPTION: This role offers a unique opportunity to specialize in e-commerce marketplace growth and digital transformation within a large, global organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to boost marketplace product visibility
- Analyzing campaign performance data to identify optimization opportunities and propose improvements
- Conducting market trend analysis and proposing innovative action plans to optimize marketing levers
ASSUMPTION: These projects are designed to provide hands-on experience in digital marketing and e-commerce, with a focus on marketplace growth and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to Carrefour's digital transformation and e-commerce growth?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the marketing team collaborate with other departments, such as e-merchandising, animation commerciale, SEA, and SEO?
- What is the work-life balance like for this role, and how does Carrefour support employees' well-being?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Carrefour careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Carrefour's digital transformation and e-commerce growth, and practicing your responses to common interview questions
- Follow up with the HR department after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
