Startup & VC Programs Marketing Manager

📌 Core Information

🔹 Job Title: Startup & VC Programs Marketing Manager

🔹 Company: Snowflake

🔹 Location: Munich, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and executing a comprehensive marketing strategy to elevate Snowflake's brand among early-stage startups and VC firms
• Managing multi-channel marketing campaigns, including events, webinars, email marketing, content marketing, social media, and third-party paid partnerships
• Overseeing Snowflake-owned startup events and supporting startup-focused events like Slush
• Driving impactful partnerships and co-marketing initiatives with VC and PE partners, including executing and growing Snowflake’s partnership with Station F
• Analyzing campaign performance, optimizing conversion rates, and driving continuous improvement in ROI

ASSUMPTION: This role requires a balance of strategic vision and hands-on execution, with a strong focus on the startup ecosystem and early-stage companies.

📋 Key Responsibilities

✅ Build the EMEA Startup Marketing Strategy in collaboration with the Snowflake Startup Program team and the Commercial sales org to increase awareness of Snowflake as a platform for early-stage startups

✅ Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including events, webinars, email marketing, content marketing, social media, and third-party paid partnerships

✅ Lead the planning and execution of Snowflake-owned startup events, utilizing Customer Experience Centers in London, Berlin, and the Netherlands for networking sessions, roundtables, and executive dinners, and support startup-focused events like Slush

✅ Drive impactful partnerships and co-marketing initiatives by collaborating with VC and PE partners on co-marketing efforts and executing and growing Snowflake’s partnership with Station F

✅ Use analytics and marketing technology platforms to track and report on campaign performance, optimize conversion rates, and drive continuous improvement in ROI

ASSUMPTION: This role requires strong cross-functional collaboration across Snowflake’s Marketing, Sales, and Startup Program teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5+ years of experience in marketing or startup ecosystem engagement

Required Skills:

• Experience executing multi-channel marketing campaigns
• Proficiency in marketing tools such as Marketo, Tableau, Salesforce, and ON24
• Strong copywriting skills to craft compelling messaging for digital campaigns, thought leadership, and event promotion
• Experience planning, promoting, and executing campaigns tailored to startup and VC audiences
• Strong project management skills, with the ability to juggle multiple initiatives simultaneously
• A data-driven mindset with experience in A/B testing, performance tracking, and conversion optimization
• Passion for the startup ecosystem and experience working closely with founders, investors, and tech innovators

Preferred Skills:

• Experience marketing to startups, VCs, or accelerators
• Understanding of cloud technology, data platforms, and SaaS business models
• Familiarity with best practices for engaging early-stage companies

ASSUMPTION: Candidates with experience in the tech industry or familiarity with data platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in Germany)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event planning and execution

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the software development industry, specializing in cloud-based data warehousing, data lakes, analytics, and data sharing solutions

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth

Founded: Snowflake was founded in 2012 and has since grown to become a leading provider of cloud-based data solutions

Company Description:

• Snowflake delivers the AI Data Cloud, a global network that enables organizations to mobilize data with near-unlimited scale, concurrency, and performance
• The company helps organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: www.snowflake.com

ASSUMPTION: Snowflake's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams across various regions.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing or startup engagement

Reporting Structure: The role reports directly to the Head of Marketing for EMEA and works closely with the Startup Program team and the Commercial sales org

Work Arrangement: This is an on-site role based in Munich, Germany, with occasional travel required for events and meetings

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing or Startup Program teams
• Opportunities to work on diverse projects and collaborate with teams across various regions
• Access to professional development and training opportunities

ASSUMPTION: This role offers ample opportunities for growth and development within Snowflake's expanding organization.

🌍 Location & Work Environment

Office Type: Snowflake's Munich office is a modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany, with a vibrant tech industry and a high quality of life
• The city is home to numerous tech companies, startups, and venture capital firms, providing ample networking opportunities
• Munich offers a rich cultural scene, with museums, theaters, and festivals, as well as easy access to the Bavarian Alps for outdoor activities

Work Schedule: The role follows a standard workweek, with flexibility for event planning and execution

ASSUMPTION: Munich's thriving tech industry and high quality of life make it an attractive location for professionals in the tech sector.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Marketing for EMEA

Key Assessment Areas:

• Marketing strategy and campaign planning
• Event management and execution
• Partnership development and collaboration
• Data analysis and performance tracking
• Cultural fit and alignment with Snowflake's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience with startup and VC marketing campaigns, as well as your familiarity with cloud technology and data platforms
• Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results
• Demonstrate your passion for the startup ecosystem and your ability to work closely with founders, investors, and tech innovators

ATS Keywords: Startup marketing, VC marketing, campaign management, event planning, partnership development, data analysis, cloud technology, data platforms, Snowflake

ASSUMPTION: Snowflake's interview process is designed to assess the candidate's strategic vision, hands-on execution, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketo
• Tableau
• Salesforce
• ON24
• Various marketing and event management tools

ASSUMPTION: Proficiency in marketing tools such as Marketo, Tableau, Salesforce, and ON24 is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Think Big
• One Snowflake
• Brave
• Own It

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and improvement
• Bias towards action and experimentation

Self-Assessment Questions:

• How have you demonstrated your ability to think big and execute on ambitious marketing strategies in previous roles?
• Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
• How do you stay up-to-date with the latest trends and best practices in startup and VC marketing?

ASSUMPTION: Snowflake values candidates who are customer-obsessed, think big, and demonstrate a strong work ethic and commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management skills
• Balancing strategic vision with hands-on execution, which can be demanding and require long hours, especially during event planning and execution
• Working with a diverse range of stakeholders, including startups, VCs, PE firms, and internal teams, which can be challenging and require strong communication and collaboration skills
• Keeping up with the fast-paced and ever-evolving startup ecosystem, which can be both exciting and overwhelming

ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication and collaboration, and a passion for the startup ecosystem.

📈 Similar Roles Comparison

• This role differs from traditional marketing roles in its focus on the startup ecosystem and early-stage companies, requiring a deep understanding of the unique needs and dynamics of this market segment
• Compared to other marketing roles within Snowflake, this position offers a greater emphasis on event management and partnership development, with a broader scope of responsibilities
• Career paths for this role may include progression into leadership positions within the Marketing or Startup Program teams, or transition into other marketing or commercial roles within Snowflake

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, startups, and venture capital, with a broad scope of responsibilities and ample growth potential.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to increase Snowflake's brand awareness among early-stage startups in EMEA
• Planning and executing a series of networking events and roundtables featuring prominent VC and PE firm partners, as well as Snowflake subject matter experts
• Collaborating with Station F to grow Snowflake's partnership and expand its reach within the global startup ecosystem

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, as well as its focus on the startup ecosystem and early-stage companies.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and commercial strategy for Snowflake in EMEA?
• What are the key priorities for the first 90 days in this role, and how will my work contribute to achieving these objectives?
• How does Snowflake support the professional development and growth of its marketing team members?
• What are the most rewarding aspects of working on startup and VC marketing campaigns at Snowflake?
• How does Snowflake foster a culture of innovation and experimentation within its marketing teams?

ASSUMPTION: These questions demonstrate your interest in the role, the organization, and its culture, as well as your strategic thinking and commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your experience with startup and VC marketing campaigns, as well as your familiarity with cloud technology and data platforms
• Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results
• Demonstrate your passion for the startup ecosystem and your ability to work closely with founders, investors, and tech innovators
• Follow up with the Snowflake HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.