Startup & VC Programs Marketing Manager

📌 Core Information

🔹 Job Title: Startup & VC Programs Marketing Manager

🔹 Company: Snowflake

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and executing a comprehensive marketing strategy to elevate Snowflake's brand among early-stage startups and VC firms.
• Managing multi-channel marketing campaigns, including events, webinars, email marketing, content marketing, social media, and third-party paid partnerships.
• Driving impactful partnerships and co-marketing initiatives with VC and PE partners, and executing and growing Snowflake’s partnership with Station F.
• Reporting and performance analysis using analytics and marketing technology platforms to optimize conversion rates and drive continuous improvement in ROI.

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as excellent project management skills to juggle multiple initiatives simultaneously.

📋 Key Responsibilities

✅ Build the EMEA Startup Marketing Strategy in collaboration with the Snowflake Startup Program team and the Commercial sales org.

✅ Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns.

✅ Event management: Lead the planning and execution of Snowflake-owned startup events, utilizing Customer Experience Centers in London, Berlin, and the Netherlands for networking sessions, roundtables, and executive dinners. Work closely with the strategic events team to support startup-focused events like Slush.

✅ Drive impactful partnerships and co-marketing initiatives by collaborating with VC and PE partners on co-marketing efforts.

✅ Reporting and Performance Analysis: Use analytics and marketing technology platforms to track and report on campaign performance, optimize conversion rates, and drive continuous improvement in ROI.

ASSUMPTION: This role involves a high degree of cross-functional collaboration with various teams within Snowflake, including Marketing, Sales, and the Startup Program team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5+ years of experience in marketing or startup ecosystem engagement.

Required Skills:

• Proven experience executing multi-channel marketing campaigns.
• Proficiency in marketing tools such as Marketo, Tableau, Salesforce, and ON24.
• Strong copywriting skills to craft compelling messaging for digital campaigns, thought leadership, and event promotion.
• Experience planning, promoting, and executing campaigns tailored to startup and VC audiences.
• Strong project management skills, with the ability to juggle multiple initiatives simultaneously.
• A data-driven mindset with experience in A/B testing, performance tracking, and conversion optimization.
• Passion for the startup ecosystem and experience working closely with founders, investors, and tech innovators.

Preferred Skills:

• Experience marketing to startups, VCs, or accelerators.
• Understanding of cloud technology, data platforms, and SaaS business models.
• Familiarity with best practices for engaging early-stage companies.

ASSUMPTION: While not explicitly stated, a strong understanding of the startup ecosystem and its players is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the Paris area).

Benefits:

• Health insurance and retirement plans.
• Generous time off, including vacation, sick leave, and company holidays.
• Employee stock options and equity compensation.
• Access to learning and development opportunities, including workshops, training, and mentorship programs.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for occasional remote work).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the Software Development industry, focusing on cloud-based data warehousing, data lakes, and data exchange solutions.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Snowflake was founded in 2012 and has since grown to become a leading provider of cloud-based data solutions.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network that enables organizations to mobilize data with near-unlimited scale, concurrency, and performance.
• The company helps organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating solutions for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: www.snowflake.com

ASSUMPTION: Snowflake's focus on data and analytics makes it an attractive employer for marketing professionals interested in working with cutting-edge technology.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of experience in marketing or a related field.

Reporting Structure: The Startup & VC Programs Marketing Manager will report directly to the Head of EMEA Marketing.

Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work.

Growth Opportunities:

• As Snowflake continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a management role.
• The company's focus on data and analytics presents opportunities for professional development in these areas.
• Snowflake's global presence offers opportunities for international assignments or relocation.

ASSUMPTION: Given Snowflake's rapid growth and expansion, there are likely to be numerous opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Snowflake's Paris office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 207 Old Street, 14th Floor, London, England EC1V 9NR, GB

Geographic Context:

• Paris is a major global hub for technology, startups, and venture capital, making it an ideal location for this role.
• The city offers a high quality of life, with a rich cultural scene, excellent dining options, and numerous recreational opportunities.
• Paris is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.

Work Schedule: The work schedule is primarily Monday to Friday, with occasional flexibility for remote work or adjusted hours to accommodate team meetings with colleagues in different time zones.

ASSUMPTION: Working in Paris offers numerous benefits, including exposure to a vibrant tech ecosystem and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager to discuss the role's responsibilities and requirements in more detail.
• Final interview with the Head of EMEA Marketing to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Marketing strategy and campaign planning.
• Event management and execution.
• Partnership development and co-marketing initiatives.
• Performance analysis and reporting.

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills relevant to this role, with a focus on marketing campaigns tailored to startup and VC audiences.
• Prepare examples of successful marketing campaigns you've executed in the past, with an emphasis on results and ROI.
• Research Snowflake's products and services to demonstrate your understanding of the company and its offerings.

ATS Keywords: Marketing, Campaign Management, Event Management, Partnership Development, Performance Analysis, Startup Ecosystem, VC Engagement, Cloud Technology, SaaS Business Models

ASSUMPTION: Snowflake's interview process is designed to assess both the candidate's technical skills and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Marketo
• Tableau
• Salesforce
• ON24
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for campaign management, performance analysis, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Trustworthy
• Performance Driven
• One Team

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and open communication.
• Fast-paced and dynamic, with a focus on continuous improvement and innovation.
• Data-driven, with a strong emphasis on performance tracking and analysis.

Self-Assessment Questions:

• How do you align with Snowflake's customer-obsessed approach to marketing?
• Describe your experience working in a collaborative, cross-functional team environment.
• How do you approach continuous learning and professional development in a fast-paced, innovative work environment?

ASSUMPTION: Snowflake's culture is highly collaborative and data-driven, with a strong focus on innovation and continuous improvement.

⚠️ Potential Challenges

• The role requires a high degree of cross-functional collaboration, which can be challenging at times due to differing priorities and work styles.
• The fast-paced nature of the startup ecosystem can make it difficult to keep up with the latest trends and developments.
• Managing multiple initiatives simultaneously can be stressful and require strong project management skills.
• The role may require occasional travel to attend industry events and meet with partners.

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability.

📈 Similar Roles Comparison

• Compared to other marketing roles focused on startups and VC engagement, this role places a greater emphasis on event management and partnership development.
• Snowflake's focus on data and analytics sets it apart from other companies in the industry, offering unique opportunities for professional development in these areas.
• Career paths within Snowflake may differ from those in more traditional marketing roles, with opportunities for growth in areas such as data science and data engineering.

ASSUMPTION: This role offers a unique blend of marketing, event management, and partnership development, with a strong focus on data and analytics.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new data platform for startups, including email marketing, social media, and content marketing.
• Planning and executing a startup-focused event, including logistics, speaker management, and promotion, with a goal of driving attendance and engagement.
• Collaborating with a VC partner to develop and execute a co-marketing initiative, such as a joint webinar or content series, to drive awareness and engagement among their portfolio companies.

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the cross-functional nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Snowflake's EMEA region?
• What are the key priorities for the first 90 days in this role?
• How does Snowflake support the professional development of its marketing team members?
• What are the most challenging aspects of working in the startup ecosystem, and how does Snowflake address these challenges?
• How does Snowflake's work environment foster collaboration and innovation?

ASSUMPTION: These questions demonstrate a strong interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your experience and skills relevant to this role, with a focus on marketing campaigns tailored to startup and VC audiences.
• Prepare examples of successful marketing campaigns you've executed in the past, with an emphasis on results and ROI.
• Research Snowflake's products and services to demonstrate your understanding of the company and its offerings.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.