State & Local Gov, Industry Marketing Manager

📌 Core Information

🔹 Job Title: State & Local Gov, Industry Marketing Manager

🔹 Company: Juniper Networks

🔹 Location: United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for the State & Local Government (SLG) sector
• Collaborating with product teams to align marketing efforts with product roadmaps and industry requirements
• Creating compelling marketing content and brand narratives tailored to the SLG audience
• Driving impactful marketing campaigns, events, and partnerships to generate leads and expand Juniper's footprint in the SLG market
• Staying updated on trends and regulatory developments within the SLG sector

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the SLG regulatory landscape and procurement processes.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing strategies aligned with the specific needs and regulations of the SLG sector

✅ Collaborate closely with product teams to ensure marketing efforts align with product roadmaps and industry requirements

✅ Develop compelling marketing content that resonates with the SLG audience

✅ Craft and communicate a compelling brand narrative that resonates with SLG stakeholders

✅ Drive the development of impactful marketing collateral, ensuring a consistent and compelling brand presence across all SLG channels

✅ Working with the campaign teams develop and implement creative and data-driven persona-based marketing campaigns that elevate brand awareness, foster customer engagement, and generate leads within the SLG sector

✅ In collaboration with our Field Marketing teams plan and execute engaging events, webinars, and partnerships within the SLG sector to showcase our networking solutions

✅ Enable and support SLG sales teams to create preference for Juniper Networks in the SLG sector

✅ Stay abreast of trends and regulatory developments within the State & Local Government sector to identify opportunities for innovation and market leadership

✅ Support Juniper’s presence at industry conferences, trade shows, and government forums to expand our footprint in the SLG market

ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and adaptability to the unique requirements of the SLG sector.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Management, or a related field; MBA is a plus.

Experience: Proven experience in marketing with at least 5+ years of experience within the networking industry, with a focus on the State & Local Government sector.

Required Skills:

• In-depth understanding of SLG regulatory landscape, procurement processes, and technology adoption trends
• Strategic mindset with a track record of developing and implementing successful marketing campaigns
• Excellent communication and collaboration skills, with the ability to navigate complex public sector environments

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with Juniper Networks products and services

ASSUMPTION: Candidates with experience in government or public sector marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $124,608.00 - $179,124.00/year

Benefits:

• Medical Benefits
• 401(k) Eligibility
• Vacation
• Sick Time
• Parental Leave

Working Hours: 40 hours per week

ASSUMPTION: The provided salary range is inclusive of base pay and may vary depending on factors such as market location, individual performance, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Juniper Networks operates in the Software Development industry, focusing on networking, routers, switches, security, and related services.

Company Size: Juniper Networks has 5,001-10,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Juniper Networks was founded in 1996 and has since grown into a leading provider of networking solutions.

Company Description:

• Juniper Networks is a leading technology company based in Sunnyvale, California, with a mission to create innovative products and solutions that meet the growing demands of the connected world.
• The company serves top global service providers, enterprises, and government agencies, with a strong focus on networking, security, and software solutions.
• Juniper Networks is committed to driving network innovation and connecting ideas to unleash human potential.

Company Specialties:

• Networking
• Routers
• Switches
• Security
• Junos Operating System
• VPN
• Junos Space
• and Junos Pulse

Company Website: http://www.juniper.net

ASSUMPTION: Juniper Networks' focus on innovation and collaboration creates an environment where employees can thrive and make a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is at the mid-level management tier, offering opportunities for growth and leadership within the Industry Marketing group.

Reporting Structure: The SLG Industry Marketing Manager will report directly to the Vice President of Industry Marketing and collaborate closely with various teams, including product, campaign, and field marketing.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for events or meetings.

Growth Opportunities:

• Expanding Juniper's footprint in the SLG market may lead to increased responsibilities and career advancement opportunities.
• Gaining experience in government marketing and public sector engagement can open doors to other roles within Juniper or other organizations.
• Developing expertise in networking solutions and marketing strategies can lead to promotions or transfers to other product or marketing teams.

ASSUMPTION: This role offers a unique blend of strategic marketing and public sector engagement, providing a strong foundation for career growth in marketing or related fields.

🌍 Location & Work Environment

Office Type: Juniper Networks' headquarters is located in Sunnyvale, California, with additional offices worldwide. The work environment is collaborative, innovative, and fast-paced.

Office Location(s): 1133 Innovation Way, Sunnyvale, CA 94089, US

Geographic Context:

• The Bay Area offers a diverse and vibrant culture, with numerous tech companies and networking opportunities.
• Sunnyvale is centrally located in the Bay Area, providing easy access to major cities like San Francisco and San Jose.
• The area offers a mix of urban and suburban living options, with numerous parks, museums, and entertainment venues nearby.

Work Schedule: The work schedule is typically Monday through Friday, with occasional evening or weekend work for events or meetings.

ASSUMPTION: The Bay Area's tech hub environment provides ample opportunities for networking and professional growth, while the diverse cultural scene offers a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and other team members
• Final interview with the Vice President of Industry Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Understanding of the SLG sector and regulatory landscape
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the SLG sector.
• Prepare examples of successful marketing campaigns or projects that demonstrate your strategic thinking and execution skills.
• Research Juniper Networks and the SLG sector to showcase your understanding of the industry and company.

ATS Keywords: State & Local Government, Industry Marketing, Marketing Strategy, Campaign Development, SLG Sector, Regulatory Landscape, Collaboration, Communication, Problem-solving

ASSUMPTION: Juniper Networks' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems is beneficial for this role, but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Juniper
• Innovation
• Simplicity
• Trust

Work Style:

• Collaborative
• Innovative
• Fast-paced
• Adaptable
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative environment?
• Are you comfortable navigating complex public sector environments?
• Do you possess strong communication and problem-solving skills?

ASSUMPTION: Juniper Networks values employees who are customer-obsessed, collaborative, and committed to driving innovation in the networking industry.

⚠️ Potential Challenges

• The SLG sector has unique regulatory requirements and procurement processes that may present challenges in marketing and sales efforts.
• Navigating the complex public sector environment may require additional time and resources to build relationships and understand stakeholder needs.
• Balancing the demands of multiple teams and projects may require strong time management and prioritization skills.
• The fast-paced and innovative work environment may present challenges for candidates who prefer a more structured or predictable work environment.

ASSUMPTION: Successful candidates will possess strong adaptability, communication, and problem-solving skills to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on the State & Local Government sector, requiring a deep understanding of the regulatory landscape and procurement processes.
• Compared to other industry marketing roles, this position offers a unique blend of strategic marketing and public sector engagement.
• Career paths may include advancement within Juniper's marketing organization or transition to other product or management roles within the company or the broader tech industry.

ASSUMPTION: This role offers a unique blend of strategic marketing and public sector engagement, providing a strong foundation for career growth in marketing or related fields.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new networking solution targeted at the SLG sector
• Creating compelling marketing content and brand narratives tailored to the unique needs of SLG stakeholders
• Planning and executing a high-profile event or webinar to showcase Juniper's networking solutions to SLG decision-makers

ASSUMPTION: These sample projects are designed to showcase the strategic and creative aspects of the SLG Industry Marketing Manager role.

❓ Key Questions to Ask During Interview

• How does Juniper Networks differentiate itself in the SLG market compared to competitors?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing employees?
• What are the most challenging aspects of marketing to the SLG sector, and how has the company addressed these challenges in the past?
• How does the company foster a culture of innovation and collaboration within its marketing teams?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the SLG sector.
• Prepare examples of successful marketing campaigns or projects that demonstrate your strategic thinking and execution skills.
• Research Juniper Networks and the SLG sector to showcase your understanding of the industry and company.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.