📌 Core Information
🔹 Job Title: Step In B2B Marketing
🔹 Company: Swisscom
🔹 Location: Zürich, Bern
🔹 Job Type: Full-time, Intern
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing activities to position Swisscom as a leading ICT partner for business customers
- Managing smaller projects independently and assisting the team with larger projects across the entire customer journey
- Working in a dynamic team environment with a focus on customer needs and market trends
- Gaining practical experience in B2B marketing and the opportunity to contribute to innovative projects
ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in marketing, with a focus on B2B and ICT business. The internship duration is 12 months.
📋 Key Responsibilities
✅ Supporting the marketing team in the development, further development, and implementation of marketing activities across all levels of the marketing funnel, as well as go-to-market, lifecycle, and phase-out communication
✅ Assisting in the management of all B2B marketing channels, including pushes and campaigns, events, outbound calls, websites, references, SEA/SEO, etc.
✅ Taking a customer-centric approach to address customer needs and preferences in all marketing activities
✅ Collaborating closely with business units, sales organizations, other marketing departments, and external agencies
ASSUMPTION: The responsibilities listed are specific to a marketing intern role within the B2B sector of the ICT industry. The intern will work closely with the marketing team to ensure the professional implementation of marketing activities.
🎯 Required Qualifications
Education: Completed Bachelor's degree or currently pursuing a Master's degree in Business Administration or a related field with a focus on Marketing
Experience: Previous experience in marketing or the ICT business is preferred but not required
Required Skills:
- Strong communication skills in German and English; French is an asset
- Proactive, curious, and able to think outside the box
- Service-oriented, team player with a customer-centric mindset
- Ability to explain and sell products and solutions in a simple and understandable manner
- Engaged, flexible, and able to think conceptually
Preferred Skills:
- Experience in the marketing field or ICT business
- Familiarity with agile working methods and the latest technologies
ASSUMPTION: The required qualifications focus on education, communication skills, and personal attributes that are essential for success in a marketing intern role within the B2B sector of the ICT industry.
💰 Compensation & Benefits
Salary Range: CHF 5,000 - 6,000 per month (industry standard for entry-level marketing interns in Switzerland)
Benefits:
- Flexible working hours
- Pleasant work environment
- Financial benefits
- Career development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing interns in Switzerland. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Swisscom operates in the telecommunications and IT services industry, providing a wide range of products and services to both private and business customers
Company Size: Swisscom is a large company with over 15,000 employees, offering a diverse range of career opportunities and a well-established infrastructure
Founded: Swisscom was founded in 1998 and has since grown to become the leading telecommunications provider in Switzerland
Company Description:
- Swisscom is committed to providing top-quality services and ground-breaking innovations
- The company is dedicated to connecting people and the environment, with a strong focus on sustainability and digitalization
- Swisscom offers a range of services, including telecommunications, IT, entertainment, and mobile solutions
Company Specialties:
- Telecommunications
- IT services and consulting
- Entertainment and mobile services
- Innovation and digitalization
- Cloud and security services
- Gaming and streaming services
- Sustainability and corporate social responsibility
Company Website: swisscom.ch
ASSUMPTION: Swisscom is a well-established company with a strong presence in the telecommunications and IT services industry. The company is committed to innovation, sustainability, and connecting people and the environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the marketing team and work closely with business units, sales organizations, and other marketing departments
Work Arrangement: On-site (Hybrid) with the possibility of working from home
Growth Opportunities:
- Gain practical experience in marketing and the opportunity to contribute to innovative projects
- Develop skills in B2B marketing, project management, and customer-centric communication
- Potential full-time employment opportunities after the completion of the internship
ASSUMPTION: This role offers an excellent opportunity for students or recent graduates to gain practical experience in marketing and develop their skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Swisscom's headquarters are located in Worblaufen, Bern, with additional offices in various locations throughout Switzerland
Office Location(s): Pfingstweidstrasse 51, 8005 Zürich
Geographic Context:
- Zürich is the largest city in Switzerland and serves as an important financial and economic hub
- The city offers a high quality of life, with a diverse cultural scene, excellent infrastructure, and a vibrant business environment
- Zürich is well-connected by public transportation, making it easy to commute to work
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The work environment at Swisscom is dynamic, innovative, and customer-centric, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Communication skills and customer-centric mindset
- Proactivity, curiosity, and ability to think outside the box
- Service orientation and teamwork
- Familiarity with marketing principles and B2B context
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing or the ICT business
- Demonstrate your customer-centric mindset and ability to work effectively in a team
- Show enthusiasm for the role and Swisscom's mission to connect people and the environment
ATS Keywords: Marketing, B2B, ICT, Customer-centric, Project management, Teamwork, Swisscom
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills, customer-centric mindset, and relevant experience or education in marketing or the ICT business.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The tools and technologies used in this role are specific to the marketing industry and may vary depending on the projects and campaigns the intern is working on.
👔 Cultural Fit Considerations
Company Values:
- Trustworthy
- Committed
- Curious
Work Style:
- Dynamic and innovative
- Customer-centric and collaborative
- Focused on continuous learning and development
Self-Assessment Questions:
- Do you share Swisscom's commitment to connecting people and the environment?
- Are you a proactive, curious, and customer-centric individual who thrives in a dynamic team environment?
- Are you eager to learn and develop your skills in marketing and the ICT business?
ASSUMPTION: Swisscom values trustworthiness, commitment, and curiosity in its employees. The work style is dynamic, innovative, and customer-centric, with a strong focus on collaboration and teamwork.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
- The dynamic and fast-paced nature of the marketing industry may present challenges in keeping up with industry trends and best practices
- The role may require occasional travel to attend events or meet with clients
- The internship is limited to 12 months, which may limit the opportunity to make a significant impact on the company's long-term goals
ASSUMPTION: The potential challenges in this role are specific to the marketing industry and the internship nature of the position.
📈 Similar Roles Comparison
- This role is specific to B2B marketing within the ICT industry and may differ from other marketing roles in terms of focus and target audience
- The role offers an opportunity to gain practical experience in marketing and contribute to innovative projects, which may set it apart from other entry-level marketing positions
- As an intern, the role may offer less responsibility and autonomy compared to full-time marketing positions, but it provides a unique opportunity to learn and develop skills in a dynamic and innovative environment
ASSUMPTION: This role is unique in its focus on B2B marketing within the ICT industry and offers an excellent opportunity for students or recent graduates to gain practical experience in marketing and develop their skills in a dynamic and innovative environment.
📝 Sample Projects
- Developing and implementing marketing campaigns to promote Swisscom's products and services to business customers
- Conducting market research and analysis to identify trends and opportunities in the B2B marketing landscape
- Assisting in the organization and execution of events and conferences to showcase Swisscom's offerings and engage with potential clients
ASSUMPTION: The sample projects listed are specific to the marketing intern role within the B2B sector of the ICT industry and may vary depending on the projects and campaigns the intern is working on.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Swisscom's overall business strategy and goals?
- What opportunities are there for professional development and growth within the marketing team and Swisscom as a whole?
- How does Swisscom support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps after the completion of the internship?
ASSUMPTION: The key questions to ask during the interview are designed to gain a better understanding of the role's priorities, Swisscom's business strategy, and the opportunities for professional development and growth within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Swisscom careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing or the ICT business
- Prepare for your interview by researching Swisscom's mission, values, and recent projects or campaigns
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
