📌 Core Information
🔹 Job Title: Stores Marketing, Lead
🔹 Company: Nike
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing integrated marketing plans for Performance and Sportswear brands
- Focusing on seasonal brand stories and cultural moments
- Collaborating with cross-functional teams to drive traffic to retail stores
- Adapting to changing business priorities and solving problems
- Presenting marketing plans to leadership and taking feedback
ASSUMPTION: This role requires a high level of adaptability, creativity, and strong cross-functional collaboration skills to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Develop integrated marketing plans to support Performance and Sportswear brands through the lens of programming for Seasonal Brand stories with an emphasis on Sport/Cultural moments
✅ Collaborate with cross-functional teams, including Brand Marketing teams, Real Estate, Retail Brand, Visual Merchandising & Styling, Comms, Integrated Media, Consumer Fields of Play teams, Legal, Digital Brand, Lifecycle Comms, Catalyst Marketing, Sports Marketing, City teams, and agencies
✅ Sit in various meetings to help develop marketing plans with robust and up to date information
✅ Present marketing plans to leadership, take feedback, and adjust plans across several checkpoints
✅ Travel may be required to oversee events and activations
ASSUMPTION: This role involves a high degree of collaboration and communication, requiring strong presentation skills and the ability to work effectively with diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree or higher in Marketing or a related field
Experience: Demonstrated experience achieving results in a large, diverse, matrixed company
Required Skills:
- Ability to create strategy from the ground up, with creativity and innovation leveraging information and key performance goals across marketing and business
- Curiosity for industry trends and consumer behavior with an emphasis on retail, events/activation planning & execution and constantly seeking new approaches to invite and engage consumers
- Understanding of omnichannel marketing, membership and services, marketing prowess and how all channels can intersect to create an amazing and compelling marketing plan to drive brand affinity, create awareness, and drive traffic to our stores
- Ability to leverage influence skills, build briefs and presentations appropriate to target audiences, and deliver information clearly, both written and verbally
Preferred Skills:
- Experience, knowledge, background, and passion within Sports and Sports industry
ASSUMPTION: Candidates with a strong background in marketing, experience in a large, diverse company, and a passion for the sports industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $97,200 - $217,700 per year (based on location and experience)
Benefits:
- Information about benefits can be found here
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing and industry standards for similar roles. Actual salary may vary based on the candidate's location, qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency and accountability
- Nike offers a wide range of products, including footwear, apparel, and equipment for various sports and activities
Company Specialties:
- Footwear
- Apparel
- Equipment
- Sportswear
- Performance
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike is a well-established company in the footwear manufacturing industry, known for its innovative products and commitment to sustainability.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the Senior Manager of Seasonal Inline Marketing within the Retail Marketing function
Work Arrangement: On-site, with potential travel required to oversee events and activations
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-profile events and campaigns
- Chance to develop leadership and mentoring skills
ASSUMPTION: This role offers opportunities for professional growth and development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: Nike's Los Angeles headquarters
Office Location(s): Los Angeles, California
Geographic Context:
- Los Angeles is a major market for Nike, with a diverse consumer base and numerous cultural events
- The city offers a vibrant and dynamic work environment, with ample opportunities for networking and professional growth
- Los Angeles is known for its mild climate, making it an ideal location for outdoor activities and sports
Work Schedule: Full-time, with potential for flexible hours and overtime during high-volume periods
ASSUMPTION: The Los Angeles location offers a dynamic and engaging work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with cross-functional team members
- Final interview with the senior manager
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Adaptability and problem-solving skills
- Presentation skills and ability to take feedback
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor resume and cover letter to emphasize skills and experience related to the role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Marketing strategy, cross-functional collaboration, consumer behavior, event planning, omnichannel marketing, presentation skills, adaptability, problem-solving
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in marketing automation, project management, and data analysis tools to effectively develop and execute marketing plans.
👔 Cultural Fit Considerations
Company Values:
- Innovate and invent
- Act with urgency
- Be inclusive
- Embrace change
- One Nike
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and adapting to changing priorities?
- Do you have a strong understanding of marketing strategies and consumer behavior?
- Are you able to present complex information clearly and effectively?
ASSUMPTION: Candidates who are adaptable, collaborative, and data-driven will be well-suited to Nike's company culture and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with changing business priorities
- Collaborating effectively with diverse teams and stakeholders
- Adapting to new tools, technologies, and processes
ASSUMPTION: This role presents challenges related to adaptability, time management, and cross-functional collaboration, which may require strong organizational skills and the ability to prioritize effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director position, but with a focus on retail stores and seasonal brand stories
- Unlike other marketing roles, this position requires a strong understanding of the sports industry and cultural moments
- Career path may lead to senior marketing roles within Nike or other organizations
ASSUMPTION: This role is similar to other marketing management positions, but with a unique focus on retail stores and seasonal brand stories within the sports industry.
📝 Sample Projects
- Developing a marketing plan for a major sporting event, such as the Olympics or Super Bowl
- Creating an integrated marketing campaign to launch a new product line
- Analyzing consumer data to identify trends and inform marketing strategies
ASSUMPTION: Sample projects for this role may involve developing marketing plans, creating campaigns, and analyzing data to drive brand affinity and awareness.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Nike?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Nike support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Nike measure the success of its marketing campaigns, and how will my performance be evaluated?
ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills related to the role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
