Strategic Accounts Marketing Manager

📌 Core Information

🔹 Job Title: Strategic Accounts Marketing Manager

🔹 Company: CENTRIC SOFTWARE INC

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote (preferably in France or the UK)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing activities in the Food & Beverage and Cosmetics & Personal Care verticals in EMEA
• Adapting and executing the EMEA marketing strategy to target and sign large deals
• Planning, developing, executing, measuring, and optimizing lead generation campaigns & events using one-to-few ABM techniques
• Collaborating with strategic accounts sales teams, product & field marketing, pre-sales, and post-sales teams
• Sharing best practices with other regions and working closely with the EMEA Marketing Director

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work independently in a remote setting.

📋 Key Responsibilities

✅ Implement and execute the Marketing plan to optimize engagement within specific accounts, focusing on demand generation and deal acceleration

✅ Plan and execute high-profile campaigns (lead gen, thought leadership, awareness, end to end) and targeted events (mostly VIP dedicated to large accounts) to drive lead generation in top accounts

✅ Build and lead a high-performing regional marketing team, fostering professional growth and development – Field Marketing and Content

✅ Develop strong relationships with the Strategic Account Managers and work hand in hand to develop and nurture top accounts

✅ Collaborate and partner with other marketing functions on campaign concept, custom content requirements, digital marketing support/message testing, and creative development to ensure effectiveness for regional listed accounts

✅ Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions

✅ Build and execute a plan to create 3rd party influencers in top partners working with the Centric ecosystem

✅ Manage project timelines, quality issues, resources & budget

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to manage multiple projects and meet deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Business school degree or equivalent in Marketing

Experience: 8 to 10 years' experience in B2B marketing; IT/software environment is a plus

Required Skills:

• Strong understanding of marketing for high added value software in complex sales cycles
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Fluent English (native or fluent); a second language is preferred (French, Italian, German)

Preferred Skills:

• Experience in the FMCG industry
• Knowledge of ABM techniques

ASSUMPTION: While not explicitly stated, experience in the FMCG industry and knowledge of ABM techniques would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Marketing Manager with 8-10 years of experience in the UK)

Benefits:

• Competitive benefits package
• Opportunity to work with global brands
• 100% remote working position

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 8-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Product Lifecycle Management (PLM) for the Fashion, Retail, and Consumer Goods industries

Company Size: 1,001-5,000 employees, providing a large and established environment with ample opportunities for growth and collaboration

Founded: 1999, with over two decades of experience in the PLM software space

Company Description:

• Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers
• Offers solutions for planning, designing, developing, sourcing, complying, buying, making, pricing, allocating, marketing, selling, and replenishing products
• Serves various industries, including fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Fashion
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• and Maximize Business Performance

Company Website: http://www.centricsoftware.com

ASSUMPTION: Centric Software is a well-established company with a strong focus on innovation and AI-enabled solutions for the fashion, retail, and consumer goods industries.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities

Reporting Structure: Reports directly to the EMEA Marketing Director, with the opportunity to lead and manage a regional marketing team

Work Arrangement: 100% remote working position, with a preference for candidates based in France or the UK

Growth Opportunities:

• Potential to lead and manage a regional marketing team
• Opportunity to work with global brands and influence marketing strategies on a regional level
• Possibility to grow within the company and take on more responsibilities as the company expands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to lead a team and make a significant impact on the company's marketing efforts in the EMEA region.

🌍 Location & Work Environment

Office Type: 100% remote, with no physical office location required

Office Location(s): London, United Kingdom (preferred)

Geographic Context:

• London is a major global city with a thriving tech industry and a large talent pool
• The United Kingdom is home to many global brands and retailers, providing ample opportunities for collaboration and growth
• The preferred location for this role is in France or the UK, but other locations in EMEA may be considered

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work independently

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from anywhere in EMEA, with a preference for candidates based in France or the UK.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager (EMEA Marketing Director)
• Final interview with the regional sales director or another relevant stakeholder
• Background check and offer

Key Assessment Areas:

• Marketing expertise and experience in B2B marketing, preferably in an IT/software environment
• Leadership skills and the ability to manage and develop a regional marketing team
• Strong communication and collaboration skills, with the ability to work independently in a remote setting
• Cultural fit and alignment with the company's values and work style

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on B2B marketing and ABM techniques
• Tailor your cover letter to emphasize your fit for the role and your enthusiasm for the company's mission and values
• Prepare examples of successful marketing campaigns and their results to discuss during the interview

ATS Keywords: B2B Marketing, IT Software, Lead Generation, Campaign Management, Event Planning, Sales Support, Collaboration, Communication, Problem Solving, Project Management, Detail-Oriented, Autonomous, Team Spirit, Fluent English, Second Language

ASSUMPTION: The application process is likely to involve several interviews, with a focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary, but a strong understanding of marketing automation, CRM, and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and creative
• Self-motivated and detail-oriented
• Strong problem-solving skills
• Ability to work independently in a remote setting
• Fun and strong team spirit

Self-Assessment Questions:

• Do you have a proven track record of success in B2B marketing, with a focus on lead generation and ABM techniques?
• Are you comfortable working independently in a remote setting and managing a regional marketing team?
• Do you share Centric Software's values and work style, with a focus on innovation, customer-centricity, and collaboration?

ASSUMPTION: Centric Software values innovation, customer-centricity, collaboration, integrity, and accountability. Candidates should assess their fit with these values and work style before applying.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Adapting to the unique marketing needs and preferences of large, strategic accounts
• Balancing multiple projects and meeting deadlines in a fast-paced environment
• Working with a diverse range of stakeholders, including sales teams, product and field marketing, pre-sales, and post-sales teams

ASSUMPTION: The remote nature of this role and the need to manage multiple projects and stakeholders may present unique challenges for the right candidate.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on strategic accounts and requires a strong understanding of ABM techniques
• Centric Software's focus on the FMCG industry and AI-enabled solutions sets it apart from other PLM software providers
• This role offers significant growth opportunities, with the potential to lead a regional marketing team and make a significant impact on the company's marketing efforts in the EMEA region

ASSUMPTION: This role is unique in its focus on strategic accounts and ABM techniques, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a large, strategic account in the food & beverage industry
• Planning and executing a VIP event for key decision-makers in the cosmetics & personal care industry
• Creating and implementing a 3rd party influencer strategy to drive brand awareness and thought leadership in the EMEA region

ASSUMPTION: These sample projects illustrate the types of marketing activities and initiatives required for this role, with a focus on strategic accounts and ABM techniques.

❓ Key Questions to Ask During Interview

• How does Centric Software support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Centric Software measure the success of its marketing campaigns and initiatives?
• What are the most significant challenges facing the company's marketing efforts in the EMEA region, and how can this role address them?
• How does Centric Software foster a culture of innovation and customer-centricity?

ASSUMPTION: These interview questions are designed to assess the company's commitment to employee growth and development, the role's priorities and expectations, the company's approach to measuring marketing success, the challenges facing the company's marketing efforts, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements, with a focus on B2B marketing and ABM techniques
• Write a cover letter that emphasizes your fit for the role and your enthusiasm for the company's mission and values
• Prepare examples of successful marketing campaigns and their results to discuss during the interview
• Follow up with the hiring manager (EMEA Marketing Director) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.