- Job Title: Strategic Alliances Marketing Manager
- Company: Cyera
- Location: United States (Remote)
- Job Type: Full-time
- Category: Marketing
- Date Posted: April 4, 2025
- Experience Level: 7-10 years
- Remote Status: Remote OK
🚀 Job Overview
Cyera, a leading data security platform, is seeking a Strategic Alliances Marketing Manager to drive marketing efforts for our Technology Alliance Partners (TAPs) and Cloud Service Providers (CSPs). This role requires a highly collaborative, partner-obsessed individual with a strong understanding of the tech ecosystem and proven experience in alliance or partner marketing within SaaS or cybersecurity.
Key aspects of this role include:
- Owning strategic and executional marketing motions for TAPs and CSPs
- Building clear, compelling "better together" stories
- Creating and managing joint marketing plans
- Collaborating cross-functionally with various teams
- Driving pipeline growth and tracking success against KPIs
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on building strong partner relationships and delivering impactful, scalable marketing programs.
📋 Key Responsibilities
- Strategic Planning & Execution:
- Own and execute strategic marketing plans with key TAPs and CSPs
- Build and articulate clear, compelling "better together" stories
- Create and manage joint marketing plans across events, campaigns, webinars, and digital programs
- Cross-Functional Collaboration:
- Work with Product and Product Marketing to ensure technical positioning aligns with partner narratives
- Equip Field Marketing with scalable, regional "event-in-a-box" programs
- Support planning, execution, and measurement of co-branded webinars, roadshows, and digital initiatives
- Partner Management & Enablement:
- Be the main marketing point of contact for TAP and CSP partners
- Work with Partner Marketing to ensure resellers are enabled to tell the Cyera + partner story
- Manage and track partner marketing budgets, MDF utilization, and ROI for each partner engagement
- Content Creation & Management:
- Work with external agencies for content creation and bring materials together in digestible, field- and partner-ready formats
- Track success against KPIs including pipeline creation, campaign performance, MDF use, content output, and partner engagement
- Internal Visibility & Buy-In:
- Drive internal visibility and buy-in by showcasing plans and wins to the broader sales organization
ASSUMPTION: This role requires strong project management skills, the ability to juggle multiple partners and programs simultaneously, and a deep understanding of the tech ecosystem and how marketing activities influence revenue.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 7-10 years of experience in alliance or partner marketing, preferably within SaaS or cybersecurity
- Required Skills:
- Proven experience working with AWS Partner Development Managers (PDMs) or Partner Sales Managers (PSMs)
- Strong understanding of the tech ecosystem and ability to simplify complex integrations into clear value stories
- Excellent project management skills
- Demonstrated success in building and executing joint marketing plans across multiple channels
- Experience collaborating with cross-functional teams including sales, product, and marketing
- Deep understanding of pipeline goals and how marketing activities influence revenue
- Strong communication and presentation skills
- Familiarity with Salesforce, Marketo, and Asana
Preferred Skills:
- Experience with AWS Partner Network (APN) or similar partner programs
- Knowledge of data security or cybersecurity industry
ASSUMPTION: While not required, experience with AWS Partner Network (APN) or similar partner programs and knowledge of the data security or cybersecurity industry would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (based on experience and location)
- *ASSUMPTION:* Salary range estimated based on industry standards for similar roles, experience levels, and locations.
- Benefits:
- Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
Working Hours: Full-time (40 hours/week)
📌 Applicant Insights
🔍 Company Context
- Industry: Data Security & Cybersecurity
- Company Size: 501-1,000 employees
- Founded: 2021 (estimated, based on LinkedIn profile)
- Company Description: Cyera is a data security company that gives businesses context and control over their most valuable asset: data. As a pioneer in Data Security Posture Management (DSPM), Cyera provides companies with visibility over all of their sensitive data, context over the risk it represents, and automated remediation to reduce the attack surface and ensure operational resilience.
- Company Specialties: Data Security Platform, Data Security Posture Management, Discovery and Classification, Data Detection and Response, Data Access Governance, Data Privacy, and SaaS Security
📊 Role Analysis
- Career Level: Mid-Senior level marketing role
- Reporting Structure: This role reports directly to the Director of Field and Partner Marketing
- Work Arrangement: Remote OK, with the ability to work from anywhere in the United States
- Growth Opportunities: Potential career growth opportunities include advancing to a senior marketing role or moving into a management position within the marketing department
🌍 Location & Work Environment
- Office Type: Remote (fully remote, with no physical office requirement)
- Office Location(s): None (fully remote)
- Geographic Context: United States (remote work allows for flexibility in location)
- Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone/Video screen with HR 3. Virtual interview with hiring manager 4. Final interview with key stakeholders
- Key Assessment Areas: Strategic thinking, partner management skills, cross-functional collaboration, communication and presentation skills, and understanding of the tech ecosystem
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the tech ecosystem and how you've simplified complex integrations into clear value stories
- Prepare examples of successful joint marketing plans you've executed in previous roles
- Company Values: Data-driven, customer-focused, innovative, collaborative, and accountable
- Work Style: Fast-paced, dynamic, and cross-functional, with a focus on both strategic thinking and hands-on execution
- Self-Assessment Questions:
- How do you approach building strong partner relationships?
- How have you simplified complex integrations into clear value stories in previous roles?
- How do you balance strategic thinking with hands-on execution in your work?
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing programs simultaneously
- Keeping up with the fast-paced, dynamic nature of the tech ecosystem and data security industry
- Balancing the need for strategic thinking with the requirement for hands-on execution
📈 Similar Roles Comparison
- Comparison Point 1: Unlike traditional marketing roles, this role requires a deep understanding of the tech ecosystem and the ability to simplify complex integrations into clear value stories
- Comparison Point 2: This role is focused on driving pipeline growth through strategic and executional marketing motions for TAPs and CSPs, rather than focusing on brand awareness or demand generation
- Comparison Point 3: While this role is focused on marketing, it requires a strong understanding of sales and how marketing activities influence revenue
📝 Sample Projects
- Developing a joint marketing plan with AWS to drive pipeline growth and increase brand awareness for Cyera's integration with AWS services
- Creating a "better together" story for Cyera's integration with a leading TAP, highlighting the unique value proposition of the combined solution
- Managing a co-branded webinar with a CSP, including content creation, promotion, and follow-up activities to drive pipeline growth
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Cyera?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cyera support the growth and development of its marketing team members?
- What are the most challenging aspects of working with TAPs and CSPs, and how has the team addressed these challenges in the past?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.cyera.io/careers)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful joint marketing plans you've executed in previous roles
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
