Strategic Business Planner (Rakuten Senior Business) - Marketing Division

📌 Core Information

🔹 Job Title: Strategic Business Planner (Rakuten Senior Business)

🔹 Company: Rakuten

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing business strategies for Rakuten Senior, a rapidly growing senior-focused business
• Collaborating with various teams and external partners to create innovative solutions for the senior market
• Utilizing Rakuten's big data and unique marketing approaches to drive user engagement and growth
• Addressing social issues associated with an aging society, such as extending healthy life expectancy and bridging the digital divide

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Planning and executing business strategies to increase user engagement and grow Rakuten Senior's application and health media platforms

✅ Strengthening the foundation of existing functions and contents through strategic planning and execution

✅ Measuring the effectiveness of implemented plans and preparing reports

✅ Collaborating with internal teams and external partners to develop and execute business strategies

✅ Formulating product strategies and proposing measures to support implementation

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team setting.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Over 3 years of experience in project management and strategic planning

Required Skills:

• Proven experience in strategic planning and business planning
• Fluency in business-level Japanese
• Proficiency in basic PC skills (Word, Excel, PowerPoint, Outlook, and basic Excel tools such as Pivot)

Preferred Skills:

• Experience working with seniors
• Logical thinking and planning skills
• Strong communication, negotiation, and bargaining skills
• Ability to respond flexibly to changes and coordinate with all parties involved
• Business English

ASSUMPTION: Candidates with experience in the senior market, e-commerce, or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: ¥7,000,000 - ¥12,000,000 per year (Based on experience level and market standards for similar roles in Japan)

Benefits:

• Comprehensive health insurance
• Retirement benefits
• Employee discounts on Rakuten services
• Opportunities for professional development and growth

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday)

ASSUMPTION: Salary range is estimated based on market standards for similar roles in Japan. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Rakuten is a global leader in e-commerce, fintech, digital content, and communications, operating in over 30 countries and regions with more than 30,000 employees worldwide.

Company Size: Rakuten has over 10,000 employees, providing a large and diverse work environment.

Founded: 1997, in Tokyo, Japan

Company Description:

• Rakuten is a global technology leader that empowers individuals, communities, businesses, and society through its services.
• The company offers a wide range of services, including e-commerce, fintech, digital content, and communications.
• Rakuten is committed to creating a sustainable and inclusive future for all.

Company Specialties:

• E-commerce (Rakuten Ichiba, Rakuten Books)
• Card & Payments
• Life & Leisure support services
• Communications & Energy & Mobile
• Investment
• Sports
• Digital Contents
• Open EC
• AD
• Affiliate
• Securities
• Bank
• Insurance
• Travel
• Mobile
• Mobile Network Operator
• Telecommunications
• Artificial Intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior-level position, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Division and collaborates with various internal teams and external partners

Work Arrangement: On-site, full-time position with standard Japanese working hours

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Marketing Division or other departments within Rakuten
• Opportunities to work on high-impact projects that address social issues and drive business growth
• Chance to gain experience in a dynamic, fast-paced environment and develop skills in strategic planning, project management, and collaboration

ASSUMPTION: This role offers a unique opportunity to work on socially significant products and contribute to Rakuten's mission of creating a sustainable and inclusive future.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094, JP

Geographic Context:

• Tokyo is a bustling, multicultural city with a rich history and vibrant culture
• The Setagaya-ku district offers easy access to public transportation, shopping, and dining options
• Rakuten's headquarters is located in a modern, eco-friendly building with a focus on sustainability

Work Schedule: Standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday) with occasional overtime as needed

ASSUMPTION: Rakuten's work environment fosters collaboration, innovation, and sustainability, providing an engaging and supportive atmosphere for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and collaboration abilities
• Adaptability and flexibility in a dynamic work environment
• Cultural fit and alignment with Rakuten's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research Rakuten's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Strategic Planning, Business Planning, Project Management, Senior Market, Marketing Strategies, Data Analysis, Collaboration, Innovation, Social Impact

ASSUMPTION: Rakuten's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using common project management, data analysis, and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Optimism
• Gratitude
• Integrity
• Perseverance

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you passionate about creating socially significant products and driving business growth?
• Do you align with Rakuten's values and commitment to empowerment, optimism, gratitude, integrity, and perseverance?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Rakuten's values will be more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Addressing complex business challenges and social issues
• Collaborating with diverse teams and external partners
• Navigating a large, global organization with a wide range of services and departments

ASSUMPTION: These challenges also present opportunities for growth, learning, and making a significant impact on Rakuten's business and social mission.

📈 Similar Roles Comparison

• This role is unique in its focus on the senior market and Rakuten's mission to create a sustainable and inclusive future
• Compared to other strategic planning roles, this position offers the opportunity to work on high-impact projects with a strong social focus
• Career progression may involve moving into other strategic roles within Rakuten or taking on more responsibilities within the Marketing Division

ASSUMPTION: Candidates should consider their interest in the senior market, social impact, and Rakuten's unique business model when comparing this role to other opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign to increase user engagement and grow Rakuten Senior's application and health media platforms
• Collaborating with external partners to create innovative solutions for the senior market, such as telehealth services or senior-friendly mobile apps
• Conducting market research and data analysis to identify trends and opportunities in the senior market and inform strategic decision-making

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Division?
• How does this role contribute to Rakuten's mission and social impact initiatives?
• What opportunities are there for growth and development within this role and the Marketing Division?
• How does Rakuten support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to Rakuten's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rakuten careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research Rakuten's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.