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Strategic Business Planner (Rakuten Senior Business) - Marketing Division

Rakuten
Full-time
On-site
Tokyo, Tōkyō, Japan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Strategic Business Planner (Rakuten Senior Business)

πŸ”Ή Company: Rakuten

πŸ”Ή Location: Tokyo, Japan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing business strategies for Rakuten Senior, a rapidly growing senior-focused business
  • Collaborating with various teams and external partners to create innovative solutions for the senior market
  • Utilizing Rakuten's big data and unique marketing approaches to drive user engagement and growth
  • Addressing social issues associated with an aging society, such as extending healthy life expectancy and bridging the digital divide

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a dynamic, fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Planning and executing business strategies to increase user engagement and grow Rakuten Senior's application and health media platforms

βœ… Strengthening the foundation of existing functions and contents through strategic planning and execution

βœ… Measuring the effectiveness of implemented plans and preparing reports

βœ… Collaborating with internal teams and external partners to develop and execute business strategies

βœ… Formulating product strategies and proposing measures to support implementation

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team setting.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Over 3 years of experience in project management and strategic planning

Required Skills:

  • Proven experience in strategic planning and business planning
  • Fluency in business-level Japanese
  • Proficiency in basic PC skills (Word, Excel, PowerPoint, Outlook, and basic Excel tools such as Pivot)

Preferred Skills:

  • Experience working with seniors
  • Logical thinking and planning skills
  • Strong communication, negotiation, and bargaining skills
  • Ability to respond flexibly to changes and coordinate with all parties involved
  • Business English

ASSUMPTION: Candidates with experience in the senior market, e-commerce, or related industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Β₯7,000,000 - Β₯12,000,000 per year (Based on experience level and market standards for similar roles in Japan)

Benefits:

  • Comprehensive health insurance
  • Retirement benefits
  • Employee discounts on Rakuten services
  • Opportunities for professional development and growth

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday)

ASSUMPTION: Salary range is estimated based on market standards for similar roles in Japan. Actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rakuten is a global leader in e-commerce, fintech, digital content, and communications, operating in over 30 countries and regions with more than 30,000 employees worldwide.

Company Size: Rakuten has over 10,000 employees, providing a large and diverse work environment.

Founded: 1997, in Tokyo, Japan

Company Description:

  • Rakuten is a global technology leader that empowers individuals, communities, businesses, and society through its services.
  • The company offers a wide range of services, including e-commerce, fintech, digital content, and communications.
  • Rakuten is committed to creating a sustainable and inclusive future for all.

Company Specialties:

  • E-commerce (Rakuten Ichiba, Rakuten Books)
  • Card & Payments
  • Life & Leisure support services
  • Communications & Energy & Mobile
  • Investment
  • Sports
  • Digital Contents
  • Open EC
  • AD
  • Affiliate
  • Securities
  • Bank
  • Insurance
  • Travel
  • Mobile
  • Mobile Network Operator
  • Telecommunications
  • Artificial Intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level to senior-level position, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Division and collaborates with various internal teams and external partners

Work Arrangement: On-site, full-time position with standard Japanese working hours

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the Marketing Division or other departments within Rakuten
  • Opportunities to work on high-impact projects that address social issues and drive business growth
  • Chance to gain experience in a dynamic, fast-paced environment and develop skills in strategic planning, project management, and collaboration

ASSUMPTION: This role offers a unique opportunity to work on socially significant products and contribute to Rakuten's mission of creating a sustainable and inclusive future.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094, JP

Geographic Context:

  • Tokyo is a bustling, multicultural city with a rich history and vibrant culture
  • The Setagaya-ku district offers easy access to public transportation, shopping, and dining options
  • Rakuten's headquarters is located in a modern, eco-friendly building with a focus on sustainability

Work Schedule: Standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday) with occasional overtime as needed

ASSUMPTION: Rakuten's work environment fosters collaboration, innovation, and sustainability, providing an engaging and supportive atmosphere for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interviews with hiring managers and team members
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and collaboration abilities
  • Adaptability and flexibility in a dynamic work environment
  • Cultural fit and alignment with Rakuten's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
  • Research Rakuten's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Strategic Planning, Business Planning, Project Management, Senior Market, Marketing Strategies, Data Analysis, Collaboration, Innovation, Social Impact

ASSUMPTION: Rakuten's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Data analysis tools (e.g., Excel, Google Analytics, Tableau)
  • Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using common project management, data analysis, and collaboration tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empowerment
  • Optimism
  • Gratitude
  • Integrity
  • Perseverance

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Focused on innovation and continuous improvement

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative work environment?
  • Are you passionate about creating socially significant products and driving business growth?
  • Do you align with Rakuten's values and commitment to empowerment, optimism, gratitude, integrity, and perseverance?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Rakuten's values will be more likely to succeed in this role.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines
  • Addressing complex business challenges and social issues
  • Collaborating with diverse teams and external partners
  • Navigating a large, global organization with a wide range of services and departments

ASSUMPTION: These challenges also present opportunities for growth, learning, and making a significant impact on Rakuten's business and social mission.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the senior market and Rakuten's mission to create a sustainable and inclusive future
  • Compared to other strategic planning roles, this position offers the opportunity to work on high-impact projects with a strong social focus
  • Career progression may involve moving into other strategic roles within Rakuten or taking on more responsibilities within the Marketing Division

ASSUMPTION: Candidates should consider their interest in the senior market, social impact, and Rakuten's unique business model when comparing this role to other opportunities.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to increase user engagement and grow Rakuten Senior's application and health media platforms
  • Collaborating with external partners to create innovative solutions for the senior market, such as telehealth services or senior-friendly mobile apps
  • Conducting market research and data analysis to identify trends and opportunities in the senior market and inform strategic decision-making

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing Division?
  • How does this role contribute to Rakuten's mission and social impact initiatives?
  • What opportunities are there for growth and development within this role and the Marketing Division?
  • How does Rakuten support work-life balance and employee well-being?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to Rakuten's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Rakuten careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
  • Research Rakuten's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.