Strategic Content Consultant

📌 Core Information

🔹 Job Title: Strategic Content Consultant

🔹 Company: Highmark Health

🔹 Location: PA, Working at Home - Pennsylvania

🔹 Job Type: Full-Time

🔹 Category: Health Care / Health Insurance

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with up to 25% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading executive positioning and strategic communications to enhance the organization's brand, mission, and vision.
• Collaborating with senior leaders to ensure communication strategies are effective, consistent, and aligned with overall goals.
• Providing strategic direction and oversight of comprehensive internal, external, and international communication strategies.
• Managing internal and external change communication plans.
• Embracing positive change management practices and methodologies.

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience in change management to effectively lead communication strategies and support organizational goals.

📋 Key Responsibilities

✅ Serve as a trusted communications strategist and consultant within the organization, providing comprehensive strategic communication direction and best practices for internal, external, and international stakeholders.

✅ Direct and oversee the execution of communication and change management plans for operational changes within the organization and for customers.

✅ Serve as one of the organization's lead communication consultants, ensuring written and verbal communications meet the organization's brand standards and demonstrate an intimate understanding of the organization's strategic direction, operations, needs of employees/stakeholders/customers, and goals.

✅ Work collaboratively with senior and executive leaders, as well as Marketing, to ensure communication strategies are effective, consistent, and aligned with organizational goals and brand.

✅ Rely on measurement practices to ensure communication strategies continue to meet the needs of employees, support the organization's vision and mission, and utilize data to drive decision-making.

✅ Other duties as assigned or requested.

ASSUMPTION: This role requires a strong understanding of health care/health insurance nomenclature and the ability to work effectively with various stakeholders to achieve organizational goals.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, or a related field.

Experience: 7 years in a communication role in Health Care, Health Insurance, Information Technology, and/or a large corporate environment.

Required Skills:

• Exceptional written and verbal communication skills.
• Self-starter with the ability to work under pressure in a fast-paced environment independently or with a team.
• Actively engaged in building relationships with leaders, employees, and stakeholders.
• Successful experience with building comprehensive and effective communication strategies that are purposeful and engaging.
• An advocate and practitioner of change management methodologies.
• Outgoing and confident member who can speak up independently with creative and purposeful communication strategies.
• Strong understanding of health care/health insurance and/or technology nomenclature.
• Has a strong passion for learning and developing their communication skillsets.
• Knowledge of grammar and AP (Associated Press) writing.
• Trust-worthy of confidential information.

Preferred Skills:

• None specified.

ASSUMPTION: While not explicitly stated, proficiency in modern communication and marketing practices based on current industry best practices is expected for this role.

💰 Compensation & Benefits

Salary Range: $67,500 - $126,000 per year (based on experience and qualifications)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with up to 25% travel)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, qualifications, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Highmark Health is a nonprofit health care organization that operates Allegheny Health Network, a comprehensive health care delivery system serving the greater Western Pennsylvania region.

Company Size: 10,001+ employees (as of 2021)

Founded: Allegheny Health Network was founded in 2013 as a subsidiary of Highmark Health.

Company Description:

• Allegheny Health Network is an integrated health care delivery system serving the greater Western Pennsylvania region.
• The network includes 14 hospitals, ambulatory medical and surgery centers, Health + Wellness Pavilions, and hundreds of physician practice locations.
• AHN is a proud part of Highmark Health, a national leader in health and wellness.

Company Specialties:

• Bariatric and Metabolic
• Cancer
• Cardiovascular
• Diabetes and Endocrinology
• Gastroenterology
• Medicine
• Neuroscience
• Orthopaedic
• Primary Care
• Psychiatry and Mental Health
• Urology
• Women's Health
• Autoimmune Diseases
• Pediatrics
• Imaging

Company Website: http://www.ahn.org

ASSUMPTION: Highmark Health and Allegheny Health Network are committed to providing high-quality, patient-centered care and improving the health and well-being of the communities they serve.

📊 Role Analysis

Career Level: Mid- to Senior-level position with potential for growth within the organization's communication and marketing departments.

Reporting Structure: This role reports directly to the Senior Vice President of Marketing and Communications.

Work Arrangement: On-site with up to 25% travel required.

Growth Opportunities:

• Advancement within the communication and marketing departments.
• Expanding responsibilities based on organizational needs and individual performance.
• Professional development opportunities, such as training and certifications.

ASSUMPTION: This role offers opportunities for career growth and professional development within the organization's communication and marketing departments.

🌍 Location & Work Environment

Office Type: On-site, with multiple locations throughout Western Pennsylvania and some remote work flexibility.

Office Location(s): 14 hospitals and numerous ambulatory medical and surgery centers, Health + Wellness Pavilions, and physician practice locations across Western Pennsylvania.

Geographic Context:

• Western Pennsylvania is a region with a diverse economy and a mix of urban, suburban, and rural areas.
• The cost of living in Western Pennsylvania is generally lower than in major metropolitan areas on the East Coast.
• The region offers a variety of cultural, recreational, and educational opportunities.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with up to 25% travel)

ASSUMPTION: The work environment is collaborative and fast-paced, with a focus on providing high-quality, patient-centered care and supporting the organization's mission and vision.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Communication skills (written, verbal, and presentation)
• Strategic thinking and problem-solving
• Change management experience and methodologies
• Industry knowledge (health care/health insurance)
• Cultural fit and alignment with organizational values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the organization's mission, vision, and values in your application materials.
• Prepare examples of your communication strategies and change management plans to discuss during the interview.
• Research the organization and its competitors to showcase your industry knowledge.

ATS Keywords: Strategic Communication, Change Management, Marketing, Health Care, Health Insurance, Executive Positioning, Communication Strategies, Stakeholder Engagement, Data-Driven Decision Making, AP Writing

ASSUMPTION: Highmark Health and Allegheny Health Network use Applicant Tracking Systems (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Change management software (e.g., Smartsheet, Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Microsoft Project, Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)

ASSUMPTION: Proficiency in relevant software and tools is expected for this role, and candidates should be prepared to discuss their experience with these technologies during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Collaboration
• Innovation
• Integrity
• Compassion

Work Style:

• Collaborative and team-oriented
• Fast-paced and results-driven
• Adaptable and responsive to change
• Patient-centered and focused on improving health and well-being

Self-Assessment Questions:

• How do you align with Highmark Health's and Allegheny Health Network's mission, vision, and values?
• How have you successfully managed change in previous roles, and what challenges did you face?
• How do you approach building and maintaining effective working relationships with stakeholders at all levels?

ASSUMPTION: Candidates should be prepared to discuss their alignment with the organization's values and their experience with change management, collaboration, and stakeholder engagement during the interview process.

⚠️ Potential Challenges

• Managing change in a large, complex organization with multiple stakeholders.
• Balancing the needs and priorities of internal and external stakeholders.
• Keeping up with industry trends and best practices in communication and marketing.
• Working effectively in a fast-paced, collaborative environment with tight deadlines.

ASSUMPTION: These challenges can be mitigated with strong communication skills, strategic thinking, change management experience, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, this position requires a strong understanding of health care/health insurance nomenclature and a commitment to improving health and well-being.
• In the health care/health insurance industry, this role is comparable to a Strategic Communications Manager or a Senior Communications Specialist with a focus on change management.
• Career progression in this field may include roles such as Director of Communications, Vice President of Marketing and Communications, or Chief Communications Officer.

ASSUMPTION: This role offers opportunities for career growth and professional development within the organization's communication and marketing departments, with potential for advancement to leadership positions.

📝 Sample Projects

• Developing and executing a comprehensive communication strategy for a major organizational change, such as a merger or acquisition.
• Creating and implementing a change management plan to support the successful adoption of a new electronic health record (EHR) system.
• Leading a team to create and distribute engaging content for various channels (e.g., email, intranet, social media) to promote a new health and wellness initiative.

ASSUMPTION: These sample projects demonstrate the strategic communication and change management skills required for this role and provide examples of the types of initiatives you may lead as a Strategic Content Consultant.

❓ Key Questions to Ask During Interview

• How does this role support the organization's overall mission and vision?
• What are the most significant challenges facing the communication and marketing departments, and how can this role address them?
• How does the organization approach change management, and what role does this position play in that process?
• What opportunities are there for professional development and growth within the communication and marketing departments?
• How does the organization support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the organization, and can help you better understand the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your communication strategies and change management plans to discuss during the interview.
• Research the organization and its competitors to showcase your industry knowledge.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.