Strategic Content Writer & Multimedia Coordinator

📌 Core Information

📌 Core Information

🔹 Job Title: Strategic Content Writer & Multimedia Coordinator

🔹 Company: Family Inceptions

🔹 Location: Suwanee, Georgia, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (2 days on-site per week)

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging narratives across various platforms, with a focus on the Fertility Café podcast
• Supporting multimedia and marketing campaigns to connect with the audience effectively
• Collaborating cross-functionally with different departments on marketing initiatives
• Managing projects using ClickUp and communicating via Slack
• Working within a dynamic, growing agency specializing in surrogacy and egg donation services

ASSUMPTION: This role requires a creative, detail-oriented marketing professional with a strong passion for making an impact in the fertility space. Familiarity with the women's health industry and relevant tools is preferred.

📋 Key Responsibilities

📋 Key Responsibilities

Content Creation & Management:

• Develop and execute content for social media platforms (Facebook, LinkedIn, Instagram, Pinterest, TikTok, and YouTube)
• Support graphic designers and video editing teams for graphics, infographics, and video content using Canva or Adobe Creative Suite
• Implement editorial and content calendars, and collaborate on creative storytelling
• Monitor trends and engagement metrics to optimize performance

Copywriting & Editing:

• Write and edit engaging marketing copy for social media posts, blogs, newsletters, and marketing materials
• Assist in the creation of long-form content and blog posts related to surrogacy, egg donation, and family building journeys
• Ensure all written content aligns with brand voice, messaging, and SEO best practices

Email Marketing & HubSpot CRM:

• Assist in the creation, scheduling, and optimization of email campaigns via HubSpot
• Analyze email performance and refine strategies

Podcast & Event Marketing Support:

• Monitor and promote the Fertility Café Podcast through digital and social channels
• Coordinate podcast marketing assets
• Assist in marketing and promotional efforts for virtual and in-person events

Website & Digital Support:

• Assist the web development team with marketing assets, graphics, and content updates
• Support digital marketing initiatives, including lead magnets and paid ad creative

Project Management & Collaboration:

• Work within ClickUp for project tracking, task management, and team collaboration
• Communicate via Slack to coordinate projects efficiently
• Collaborate cross-functionally with different departments on marketing initiatives

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2+ years of experience in marketing, digital content creation, and multimedia marketing

Required Skills:

• Proficient in Canva
• Basic knowledge of HubSpot is a plus
• Strong copywriting and editing skills across formats (blog, podcast, social, email)
• Experience with social media content creation, scheduling, and engagement strategies
• Experience in ClickUp or similar project management tools is a plus
• Excellent attention to detail and ability to multitask in a fast-paced environment
• Experience in the women's health industry is required

Preferred Skills:

• Experience in fertility, healthcare, or family-building industries

ASSUMPTION: Candidates with experience in the fertility, healthcare, or family-building industries will have a significant advantage in understanding the target audience and creating relevant content.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 annually (plus bonus commissions after trial period)

Benefits:

• Fully remote position with flexibility in hours
• Office in Suwanee, Georgia
• Competitive salary based on experience
• Bonus commissions after trial period

Working Hours: Monday - Friday, 8 AM - 6 PM EST

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

📌 Applicant Insights

🔍 Company Context

Industry: Family Inceptions operates in the Individual and Family Services industry, focusing on surrogacy and egg donation services.

Company Size: Family Inceptions is a small company with 2-10 employees, allowing for a close-knit team and a family-like work environment.

Founded: Family Inceptions was founded in 2008, giving it over a decade of experience in the fertility services industry.

Company Description:

• Family Inceptions is a family building agency specializing in egg donation and gestational surrogacy
• The company provides services to couples and individuals looking to grow or start a family
• Its caring and qualified staff takes the time to get to know each parent, donor, and surrogate, ensuring they meet individual needs

Company Specialties:

• Surrogacy
• Egg Donation
• International Egg Donation
• International Surrogacy
• Surrogates
• Egg Donors
• Third Party Reproduction

Company Website: www.familyinceptions.com

ASSUMPTION: Working at Family Inceptions offers the opportunity to make a significant impact on people's lives by helping them build their families. The company's small size allows for close collaboration and rapid decision-making.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring 2-5 years of experience in marketing and digital content creation.

Reporting Structure: The Strategic Content Writer & Multimedia Coordinator will report directly to the Marketing Manager and collaborate closely with the Marketing Team, Graphic Designers, and the Web Development Team.

Work Arrangement: This is a hybrid role, with employees working on-site two days per week and remotely for the remainder of the week.

Growth Opportunities:

• As the company grows, there may be opportunities for the role to evolve or expand
• With experience and proven success, candidates may have the opportunity to take on more responsibilities or move into a management position

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and growing agency.

🌍 Location & Work Environment

Office Type: Family Inceptions has a single office location in Suwanee, Georgia.

Office Location(s): 1325 Satellite Blvd NW, Suite 606, Suwanee, Georgia 30024, US

Geographic Context:

• Suwanee is a suburb of Atlanta, offering a mix of urban and suburban living
• The area has a lower cost of living compared to other major cities in the United States
• Suwanee is home to a diverse population, with a growing job market and a variety of amenities

Work Schedule: The work schedule is Monday - Friday, 8 AM - 6 PM EST, with flexibility in hours.

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a healthy work-life balance, while the office location offers easy access to both urban and suburban amenities.

💼 Interview & Application Insights

Typical Process:

• Applicants will first submit their resume, portfolio of writing samples, and a brief cover letter to marketing@fertility360.com
• If selected for an interview, candidates will be required to complete a short marketing assignment
• The interview process will involve conversations with the Marketing Manager and other team members

Key Assessment Areas:

• Candidates' writing and editing skills will be evaluated through their portfolio and a writing test during the interview process
• Applicants' understanding of the fertility industry and relevant tools will be assessed through conversations and the marketing assignment
• The candidate's ability to work collaboratively and manage projects will be evaluated through team interviews and scenario-based questions

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of writing samples that demonstrate your versatility and creativity
• Prepare for interview questions by researching the company and role, and practicing common marketing and project management questions
• Be ready to discuss your experience with the women's health industry and relevant tools

ATS Keywords: Content Creation, Copywriting, Editing, Social Media, Email Marketing, Podcast Marketing, Project Management, Graphic Design, Digital Marketing, SEO, HubSpot, Canva, Multimedia, Collaboration, Trend Analysis, Engagement Metrics

ASSUMPTION: The interview process at Family Inceptions is designed to assess candidates' skills, experience, and cultural fit for the role. Successful applicants will demonstrate a strong understanding of the fertility industry and relevant tools, as well as excellent communication and collaboration skills.

🛠️ Tools & Technologies

• Canva
• HubSpot
• ClickUp
• Slack
• Adobe Creative Suite (optional)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Compassion: Family Inceptions prioritizes the emotional well-being of its clients and employees
• Integrity: The company upholds the highest ethical standards in its services and interactions
• Expertise: Family Inceptions strives to provide the most knowledgeable and up-to-date services in the fertility industry

Work Style:

• Collaborative: The company encourages open communication and teamwork among its employees
• Adaptable: Family Inceptions values employees who can quickly adjust to changes and new challenges
• Detail-oriented: The company requires employees who pay close attention to detail in their work

Self-Assessment Questions:

• How do you align with Family Inceptions' value of compassion, and how have you demonstrated this in your previous roles?
• Can you describe a time when you had to adapt quickly to a significant change or challenge, and how did you handle it?
• How do you ensure that you maintain a high level of attention to detail in your work, especially when managing multiple projects?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Family Inceptions' values and work style, as well as a genuine desire to make a positive impact on the lives of its clients.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously
• The fertility industry can be emotionally charged, and candidates must be prepared to handle sensitive and personal topics with empathy and professionalism
• The role may involve occasional on-site work, which could present challenges for candidates who prefer fully remote work arrangements
• The company's small size may result in a fast-paced work environment with limited resources

ASSUMPTION: Candidates should be prepared to navigate these challenges and thrive in a dynamic, sometimes demanding work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on content creation and multimedia support for a specific industry (fertility services)
• The role requires a unique blend of marketing, project management, and multimedia skills, making it distinct from other marketing positions
• Career progression in this role may involve moving into a management or specialized position within the fertility services industry

ASSUMPTION: Candidates should be prepared to tailor their skills and experience to the unique requirements of this role and the fertility services industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a new podcast series focused on fertility journeys
• Creating a social media campaign to raise awareness about egg donation and surrogacy options for intended parents
• Managing a project to update the company's website with new content and improved user experience

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Strategic Content Writer & Multimedia Coordinator may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to supporting work-life balance for employees in this role?
• How does the company measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What opportunities are there for professional growth and development within the company?
• How does the company ensure that its employees maintain a high level of expertise in the ever-evolving fertility industry?
• Can you provide an example of a time when the company adapted to a significant change in the market or industry, and how did this impact the role and responsibilities?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its industry, and helps you make an informed decision about the position.

📝 Next Steps for Applicants

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of writing samples that demonstrate your versatility and creativity
• Prepare for interview questions by researching the company and role, and practicing common marketing and project management questions
• Be ready to discuss your experience with the women's health industry and relevant tools
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.