📌 Core Information
🔹 Job Title: Strategic Copywriter
🔹 Company: OLIVER Agency
🔹 Location: Tadworth, Surrey, United Kingdom
🔹 Job Type: Full-time, Remote OK
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging copy for whitepapers, technical content, and digital marketing assets
- Conducting stakeholder interviews to gather insights and inform copy
- Applying a strategic approach to align messaging with business goals
- Collaborating with marketing and creative teams to integrate copy into campaigns
- Exploring Generative AI and Large Language Models to enhance creativity
- Keeping informed about industry trends and best practices in copywriting
- ASSUMPTION: This role requires a balance of creativity and strategic thinking, with a strong focus on consumer engagement and brand loyalty.
📋 Key Responsibilities
✅ Produce engaging copy for whitepapers, technical content, and digital marketing assets
✅ Conduct stakeholder interviews to gather insights and inform copy
✅ Apply a strategic approach to align messaging with business goals and consumer engagement
✅ Collaborate with marketing and creative teams to integrate copy into campaigns
✅ Analyze consumer trends to refine the brand’s tone of voice
✅ Explore Generative AI and Large Language Models to elevate the creativity and quality of your work
✅ Keep informed about industry trends and best practices in copywriting
✅ ASSUMPTION: This role may require occasional travel to client offices or industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 2-5 years of experience in copywriting, with a focus on strategic copywriting and digital marketing content
Required Skills:
- Strong verbal and written communication skills
- Understanding of strategic copywriting principles
- Ability to conduct and utilize insights from interviews
- Awareness of Generative AI and Large Language Models
- Strategic mindset to align messaging with broader business and marketing goals
- Collaborative team player with strong interpersonal skills
- Experience in B2C and B2B sectors
- Proactive with the ability to manage multiple projects efficiently
Preferred Skills:
- Experience with whitepapers and technical content
- Familiarity with sustainability issues and practices
ASSUMPTION: While not explicitly stated, a background in FMCG or related industries may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for mid-level copywriters in the UK)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Flexible working arrangements
Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: Medium (1,001-5,000 employees)
Founded: 2004
Company Description:
- OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands
- The company partners with over 300 clients in 48 countries, creating work that delivers business growth, fame, and purpose
- OLIVER is part of the Inside Ideas Group (IIG) and The Brandtech Group, providing clients with access to the latest marketing technology solutions
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website: oliver.agency
ASSUMPTION: OLIVER's unique model allows it to move at the speed of modern business, driving change from the inside out and helping clients build better solutions, systems, and brands.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director of the client partnership
Work Arrangement: Remote-friendly, with occasional travel to client offices or industry events
Growth Opportunities:
- Progression to Senior Copywriter or Copywriting Manager roles
- Expansion into related fields, such as brand strategy or account management
- Potential opportunities to work with diverse clients across various industries
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company and its client partnerships.
🌍 Location & Work Environment
Office Type: Hybrid (remote-friendly with occasional travel)
Office Location(s): Tadworth, Surrey, United Kingdom (with additional offices in London, Dublin, and Singapore)
Geographic Context:
- Tadworth is a suburban town located approximately 15 miles southwest of London
- The area offers a mix of urban and rural environments, with easy access to both the city and the countryside
- Surrey is known for its picturesque landscapes, historic towns, and vibrant cultural scene
Work Schedule: Full-time (37.5 hours per week), with flexible hours and remote work options
ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Director and/or other team members
- Final round interview with the client's representative
- Background check and offer extension
Key Assessment Areas:
- Portfolio or writing samples demonstrating strategic copywriting skills
- Interview performance, including communication skills, strategic thinking, and cultural fit
- Background and experience in relevant industries or client sectors
Application Tips:
- Tailor your resume and cover letter to highlight your strategic copywriting skills and experience
- Include a portfolio or writing samples that showcase your ability to craft engaging copy for various platforms
- Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit
- Research OLIVER's unique model and client partnerships to demonstrate your understanding of the company's approach
ATS Keywords: Strategic Copywriting, Verbal Communication, Written Communication, Stakeholder Interviews, Generative AI, Large Language Models, B2C Experience, B2B Experience, Project Management, Collaboration, Consumer Trends Analysis, Creativity, Technical Content Development, Digital Marketing, Brand Messaging, Sustainability Awareness
ASSUMPTION: Applicants should emphasize their strategic thinking, communication skills, and relevant industry or client sector experience in their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) and digital marketing platforms (e.g., WordPress, Hootsuite, Google Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
- AI-powered writing tools (e.g., Copy.ai, Frase, Jasper)
ASSUMPTION: Familiarity with AI-powered writing tools and a willingness to explore new technologies is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Be ambitious to succeed
- Be imaginative to push the boundaries of what’s possible
- Be inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients, and creations
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you align your personal values with OLIVER's company values?
- How do you approach learning and adapting to new tools and technologies in your work?
- How do you balance creativity with strategic thinking to produce compelling narratives?
ASSUMPTION: Applicants should assess their personal values, work style, and cultural fit with OLIVER's company values and work environment before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity with strategic thinking and consumer engagement
- Occasional travel to client offices or industry events
- Keeping informed about industry trends and best practices in copywriting
- Adapting to the unique needs and preferences of diverse clients
ASSUMPTION: Applicants should be prepared to manage multiple projects, balance creativity with strategic thinking, and adapt to the unique needs of clients in this role.
📈 Similar Roles Comparison
- Compared to traditional advertising agencies, OLIVER's in-house agency model offers more direct collaboration with clients and a greater focus on strategic, data-driven decision-making
- This role requires a higher level of strategic thinking and client management skills than typical copywriting positions
- Career progression in this role may follow a different path than in traditional agency settings, with opportunities to specialize in specific client partnerships or industries
ASSUMPTION: Applicants should consider the unique aspects of OLIVER's in-house agency model and the specific requirements of this role when comparing it to other copywriting positions.
📝 Sample Projects
- Developing a whitepaper on sustainable packaging for a leading FMCG client
- Crafting engaging social media content for a B2B tech company's product launch
- Creating a series of blog posts on industry trends and best practices for a digital marketing agency
ASSUMPTION: These sample projects demonstrate the range of copywriting tasks and industries that the Strategic Copywriter may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the client partnership and the specific brand I would be working with?
- How does the marketing team collaborate with the creative team to integrate copy into campaigns?
- What are the key priorities for this role in the first 30-60-90 days?
- How does OLIVER support the professional development and growth of its employees?
- What are the most challenging aspects of working with this specific client, and how can I best prepare for them?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the client partnership, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic copywriting skills and experience
- Prepare a portfolio or writing samples that showcase your ability to craft engaging copy for various platforms
- Research OLIVER's unique model and client partnerships to demonstrate your understanding of the company's approach
- Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
