Strategic Customer Marketing Manager, Elevate

📌 Core Information 🔹 Job Title: Strategic Customer Marketing Manager, Elevate 🔹 Company: monday.com 🔹 Location: United States (Remote, with 3 days/week in NYC office) 🔹 Job Type: Hybrid (3 days/week in-office) 🔹 Category: Marketing 🔹 Date Posted: April 23, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Driving business impact of Elevate through strategic initiatives - Collaborating with Sales and Customer Success teams to align strategies - Measuring and optimizing event outcomes and ROI - Developing sales enablement materials and optimizing event data ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving measurable business outcomes. 📋 Key Responsibilities ✅ Lead the strategic development of go-to-market initiatives for Elevate, focusing on driving sales enablement and customer engagement ✅ Collaborate with Sales and Customer Success teams to align Elevate strategies with key account priorities ✅ Define and refine audience segments, strategic accounts, and messaging for Elevate ✅ Develop sales enablement strategies and resources to empower Sales and CS teams ✅ Develop data-driven insights to measure the business impact of Elevate ✅ Own the event attribution model and ensure proper tracking of Elevate-related activities ✅ Create and implement new strategic event initiatives to drive qualified registrations ✅ Work cross-functionally with internal teams to ensure Elevate delivers on its business objectives ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 5+ years of experience in business development, go-to-market strategy, or sales enablement, with a preference for experience in the SaaS or technology industry Required Skills: - Proven success in aligning marketing and sales strategies to drive customer engagement, revenue growth, and retention through strategic initiatives - Strong expertise in sales enablement, with a focus on creating tools, resources, and strategies that directly support sales efforts and business development goals - Strong analytical skills, with the ability to develop and optimize metrics to measure the success and impact of the event - Proficiency with CRM systems (e.g., Salesforce) and marketing automation tools to track and analyze business metrics and optimize strategies - Exceptional communication and relationship-building skills, with the ability to engage with multiple stakeholders, including sales teams, executives, and customers, to drive business outcomes Preferred Skills: - Experience with event management or event marketing - Familiarity with monday.com or similar work management platforms ASSUMPTION: While experience in event management is not required, it could be beneficial for understanding the event lifecycle and optimizing event outcomes. 💰 Compensation & Benefits Salary Range: $125,000 - $140,000 USD per year (New York City-based hires only; compensation for other locations may differ) Benefits: - Competitive salary and benefits package - Bonus potential - Eligibility to take part in the company equity incentive program - Monthly stipends for food, wellness, and commuter/remote work - Fully dedicated learning and development team providing opportunities for skill honing and gaining new skills - Award-winning work environment, named a “Best Place to Work” by BuiltIn and “Great Place To Work” certified - Diversity, inclusion, and belonging initiatives through Employee Resource Groups - Global work environment with employees in Tel Aviv, New York, San Francisco, Denver, London, Kiev, Sydney, São Paulo, and Tokyo Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement (3 days/week in the NYC office) ASSUMPTION: The salary range provided is for New York City-based hires only. Compensation for candidates in other locations may differ based on the cost of labor and other factors. 📌 Applicant Insights 🔍 Company Context Industry: monday.com operates in the Software Development industry, focusing on low-code/no-code work management platforms that empower organizations to build custom tools and software applications. Company Size: monday.com has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth. Founded: monday.com was founded in 2012 and has since grown to serve over 225,000 customers across 200 industries in over 200 countries and territories. Company Description: - monday.com is a low-code/no-code platform that democratizes the power of software, enabling organizations to easily build work management tools and software applications tailored to their needs. - The platform intuitively connects people to processes and systems, creating an environment of transparency in business. - monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo. Company Specialties: - Project Management - Collaboration - Team Management - SaaS - Communication - Production Tracking - Work Management - CRM - Marketing & Creative - HR Company Website: monday.com ASSUMPTION: monday.com's global presence and diverse customer base offer unique opportunities for employees to work on international projects and collaborate with colleagues from various cultural backgrounds. 📊 Role Analysis Career Level: This role is at the mid-career level, requiring a proven track record in business development or sales enablement, with a focus on driving measurable business outcomes. Reporting Structure: The Strategic Customer Marketing Manager will report directly to the Head of Strategic Events and work closely with Sales, Customer Success, and other internal teams. Work Arrangement: This is a hybrid role, requiring employees to work 3 days/week in the NYC office and remotely for the remaining days. Growth Opportunities: - Opportunities to work on high-impact strategic initiatives that drive business growth - Exposure to various teams and stakeholders, fostering a well-rounded understanding of the business - Potential to take on additional responsibilities and advance within the marketing organization ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance. 🌍 Location & Work Environment Office Type: monday.com's NYC office is a modern, collaborative workspace designed to foster creativity and productivity. Office Location(s): 225 Park Ave S, New York, NY 10003, US Geographic Context: - New York City offers a vibrant, multicultural environment with numerous amenities and attractions - The city's diverse business ecosystem provides ample opportunities for networking and professional growth Work Schedule: The work schedule is flexible, with core hours between 10:00 AM - 4:00 PM EST, allowing employees to manage their time effectively and maintain a healthy work-life balance. ASSUMPTION: The flexible work schedule and hybrid work arrangement enable employees to optimize their productivity and maintain a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager 2. In-depth interview with the marketing team 3. Final interview with the Head of Strategic Events Key Assessment Areas: - Strategic thinking and problem-solving skills - Analytical skills and data-driven approach - Communication and collaboration skills - Alignment with monday.com's company values and culture Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 2. Prepare examples of your past achievements in driving business impact through strategic initiatives 3. Familiarize yourself with monday.com's platform and understand how Elevate fits into the company's overall strategy ATS Keywords: Business development, go-to-market strategy, sales enablement, customer engagement, revenue growth, retention, analytical skills, CRM systems, marketing automation tools, communication skills, relationship building ASSUMPTION: monday.com's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on driving measurable business outcomes. 🛠️ Tools & Technologies - CRM systems (e.g., Salesforce) - Marketing automation tools (e.g., Marketo, HubSpot) - monday.com platform - Data analysis and visualization tools (e.g., Tableau, Power BI) ASSUMPTION: Familiarity with CRM systems, marketing automation tools, and data analysis tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Transparency - Collaboration - Empowerment - Agility - Excellence Work Style: - Fast-paced and dynamic environment - Strong emphasis on collaboration and cross-functional teamwork - Data-driven decision-making and continuous improvement - Results-oriented and focused on driving business impact Self-Assessment Questions: 1. How do you align with monday.com's company values, and how have you demonstrated these values in your past experiences? 2. How comfortable are you working in a fast-paced, dynamic environment, and how do you adapt to change? 3. How do you approach data-driven decision-making, and can you provide an example of a time when you used data to drive business outcomes? ASSUMPTION: monday.com's company culture values transparency, collaboration, and empowerment, with a strong emphasis on driving business impact through strategic initiatives. 🛡️ Potential Challenges 1. Balancing strategic thinking with tactical execution to drive measurable business outcomes 2. Collaborating effectively with cross-functional teams, including Sales and Customer Success, to align strategies and maximize event outcomes 3. Optimizing event data and attribution models to ensure accurate tracking and measurement of business impact 4. Adapting to a fast-paced, dynamic work environment with a hybrid work arrangement ASSUMPTION: Success in this role requires a strong balance of strategic thinking, analytical skills, and communication skills, as well as the ability to adapt to a fast-paced, dynamic work environment. 📈 Similar Roles Comparison 1. Strategic Marketing Manager (SaaS) - Focuses on developing and executing strategic marketing plans to drive customer acquisition, retention, and revenue growth. This role is more focused on overall marketing strategy, while the Strategic Customer Marketing Manager role is focused on driving business impact through strategic events and initiatives. 2. Event Marketing Manager - Responsible for planning, executing, and optimizing events to drive brand awareness, lead generation, and customer engagement. This role is more focused on event logistics and management, while the Strategic Customer Marketing Manager role is focused on driving business impact through strategic initiatives. 3. Business Development Manager - Focuses on driving revenue growth by identifying and pursuing new business opportunities, often through strategic partnerships and alliances. This role is more focused on revenue generation, while the Strategic Customer Marketing Manager role is focused on driving business impact through strategic events and initiatives. ASSUMPTION: While these roles share some similarities, the Strategic Customer Marketing Manager role is unique in its focus on driving business impact through strategic events and initiatives. 📝 Sample Projects 1. Developing a strategic event initiative to drive qualified registrations and align the program with sales and customer success goals 2. Optimizing event data and attribution models to ensure accurate tracking and measurement of business impact 3. Creating sales enablement materials and resources to empower Sales and CS teams to effectively engage with prospects and customers, driving registrations and post-event conversions 4. Measuring the business impact of Elevate, including metrics like new won deals, pipeline growth, ARR, retention, and cross-sell opportunities ASSUMPTION: These sample projects are designed to illustrate the strategic, data-driven, and cross-functional nature of the role, focusing on driving measurable business outcomes. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for monday.com, and how will my work contribute to the company's growth and success? 2. Can you describe the team structure and dynamics, and how this role will collaborate with other teams, such as Sales and Customer Success? 3. How does monday.com support the professional development and growth of its employees, particularly in the marketing organization? 4. What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured? 5. How does monday.com approach diversity, inclusion, and belonging, and what initiatives are in place to foster a culture of belonging? ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their alignment with monday.com's company values and culture, and their ability to drive business impact through strategic initiatives. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare examples of your past achievements in driving business impact through strategic initiatives 4. Familiarize yourself with monday.com's platform and understand how Elevate fits into the company's overall strategy 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Disclaimer: This job description is an AI-enhanced version of the original job listing, designed to provide a more comprehensive and structured overview of the role, its requirements, and the company context. While every effort has been made to ensure the accuracy of the information, details should be verified directly with the employer before making decisions.