Strategic Marketing Consultant

📌 Core Information

🔹 Job Title: Strategic Marketing Consultant

🔹 Company: Perseus Group, Constellation Software

🔹 Location: Remote - CAN

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for enterprise clients
• Collaborating with internal teams to optimize campaigns and drive results
• Analyzing performance data and providing actionable insights to clients
• Building and maintaining strong client relationships
• Staying up-to-date with digital marketing trends and best practices

ASSUMPTION: This role requires a high level of strategic thinking, client management, and analytical skills. The ideal candidate will have a strong background in digital marketing and experience working with multi-location or large-scale clients.

📋 Key Responsibilities

✅ Translate client goals into high-impact digital strategies across Paid Search, Programmatic Display, Paid Social, and SEO

✅ Collaborate with internal teams to design and optimize campaigns that align with performance targets

✅ Deliver strategic counsel on SEO and Digital Advertising, emphasizing ROI and measurable success metrics

✅ Analyze performance data, market trends, and KPIs to uncover growth opportunities and drive continuous improvement

✅ Lead performance discussions and marketing reviews with client stakeholders

✅ Build strong partnerships with key stakeholders across assigned enterprise and franchise accounts

✅ Drive client satisfaction through strategic consultation and consistent value delivery

✅ Monitor risk signals and partner with internal teams to proactively mitigate churn

✅ Maintain timely updates within internal systems and ensure marketing activities align with internal workflows and compliance standards

✅ Deliver educational sessions to help clients understand best practices and evolving digital trends

✅ Support product adoption through ongoing training and feature walk-throughs

ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple priorities in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or a related discipline

Experience: 5+ years in digital marketing or client success, including SEO and paid media

Required Skills:

• Advanced knowledge of Google Ads, Meta Ads, Microsoft Ads, Google Analytics, Google Data Studio, Google Search Console, Google Business Profile, Microsoft Excel, Microsoft Power BI, Moz, SEMrush, or similar Paid Media & SEO platforms
• Strong analytical capabilities, with an ability to interpret campaign data and deliver strategic advice
• Exceptional communication and presentation skills, particularly in client-facing settings
• Comfortable managing multiple priorities in a fast-paced environment

Preferred Skills:

• Experience with franchise or multi-location clients
• Fluency in French or other languages

ASSUMPTION: While not explicitly stated, experience with franchise or multi-location clients is highly preferred for this role. Fluency in French or other languages may also be beneficial, given the company's Canadian presence.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Canada, the estimated salary range is CAD 80,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, with flexible hours to accommodate client needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on acquiring and growing vertical market software businesses

Company Size: 10,001+ employees, with a decentralized structure that empowers General Managers to control all levers necessary to guide their business

Founded: 2004, as part of Constellation Software Inc. (TSX: CSU)

Company Description:

• Perseus Group is a global acquirer of vertical market software businesses, with a buy-and-hold investment philosophy
• The company has completed over 1,000 acquisitions and is home to dozens of industry-leading brands across multiple vertical markets
• Perseus Group is committed to creating an inclusive work environment for all employees and is an equal opportunity employer

Company Specialties:

• Software acquisition and growth
• Vertical market software businesses
• Buy-and-hold investment philosophy

Company Website: csiperseus.com

ASSUMPTION: Perseus Group's decentralized structure and buy-and-hold investment philosophy allow for a high degree of autonomy and long-term growth opportunities for its businesses and employees.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth and advancement within the company

Reporting Structure: This role reports directly to the client and collaborates with internal teams, including marketing specialists, data analysts, and account managers

Work Arrangement: Fully remote, with flexible hours to accommodate client needs

Growth Opportunities:

• Expanding client portfolio and taking on additional responsibilities
• Developing expertise in new digital marketing channels or tools
• Contributing to internal process improvement and knowledge sharing

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including expanding client portfolio, developing new skills, and contributing to internal process improvement.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A

Geographic Context:

• Canada, with a focus on the Canadian market for digital marketing services
• Remote work allows for flexibility and work-life balance
• Opportunity to work with clients from various industries and backgrounds

Work Schedule: Full-time, with flexible hours to accommodate client needs

ASSUMPTION: The remote work arrangement for this role provides a high degree of flexibility and work-life balance, while also offering the opportunity to work with a diverse range of clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and/or other team members
• Case study or skills assessment
• Final interview with the client or client representative

Key Assessment Areas:

• Digital marketing strategy and execution
• Client management and communication skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and client management skills
• Research Perseus Group and the client to demonstrate your understanding of the company and its business

ATS Keywords: Digital Strategy, Client Relationship Management, Marketing Performance Optimization, SEO, Paid Media, Google Ads, Meta Ads, Microsoft Ads, Google Analytics, Google Data Studio, Google Search Console, Microsoft Excel, Microsoft Power BI, Moz, SEMrush, Analytical Capabilities

ASSUMPTION: The interview process for this role is likely to be comprehensive and may include multiple rounds of interviews, as well as a case study or skills assessment to evaluate the candidate's digital marketing strategy and execution skills.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Microsoft Ads
• Google Analytics
• Google Data Studio
• Google Search Console
• Google Business Profile
• Microsoft Excel
• Microsoft Power BI
• Moz
• SEMrush

ASSUMPTION: The required tools and technologies for this role are primarily digital marketing platforms and analytics tools, with a focus on Google Ads, Meta Ads, and Microsoft Ads for paid media, and Google Analytics and Google Data Studio for analytics and reporting.

👔 Cultural Fit Considerations

Company Values:

• Empowerment of General Managers
• Long-term growth and investment
• Diversity, equity, and inclusion

Work Style:

• Autonomous and self-directed
• Collaborative and team-oriented
• Client-focused and results-driven

Self-Assessment Questions:

• How do you approach working independently and managing multiple priorities in a fast-paced environment?
• Can you provide an example of a time when you successfully managed a client relationship and drove client satisfaction?
• How do you stay up-to-date with digital marketing trends and best practices, and how have you applied this knowledge in previous roles?

ASSUMPTION: The ideal candidate for this role will be autonomous, self-directed, and comfortable working remotely. They will also be client-focused, results-driven, and able to manage multiple priorities in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple client priorities and expectations
• Staying up-to-date with rapidly evolving digital marketing trends and best practices
• Working remotely and maintaining a healthy work-life balance
• Proactively mitigating client churn and identifying upsell opportunities

ASSUMPTION: The potential challenges for this role include managing multiple client priorities, staying up-to-date with digital marketing trends, working remotely, and proactively mitigating client churn.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Marketing Consultant role, but with a focus on enterprise and franchise clients
• Unlike other marketing roles, this position requires a high degree of autonomy and client management skills
• Career progression in this role may include expanding client portfolio, developing new skills, or moving into a more senior marketing or client success role

ASSUMPTION: This role is similar to a Digital Marketing Manager or Marketing Consultant role, but with a unique focus on enterprise and franchise clients and a high degree of autonomy.

📝 Sample Projects

• Developing a comprehensive digital marketing strategy for a new enterprise client
• Optimizing paid media campaigns for a franchise client to improve ROI and drive growth
• Conducting a competitive analysis and market research to inform SEO strategy for an existing client

ASSUMPTION: The sample projects for this role may include developing digital marketing strategies, optimizing paid media campaigns, and conducting market research to inform SEO strategy.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the client?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Perseus Group support the growth and development of its employees?
• What are the most challenging aspects of working with enterprise and franchise clients, and how can I best prepare for these challenges?
• How does Perseus Group measure the success of this role, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?

ASSUMPTION: The key questions to ask during the interview for this role should focus on the role's fit within the overall marketing strategy, priorities, growth opportunities, challenges, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and client management skills
• Research Perseus Group and the client to demonstrate your understanding of the company and its business
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.