Strategic Marketing Director

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📌 Core Information

🔹 Job Title: Strategic Marketing Director

🔹 Company: Cotton Holdings

🔹 Location: Houston, TX

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing initiatives across diverse subsidiaries
• Leadership and mentoring of a high-performing marketing team
• Collaboration with C-suite and enterprise leadership to align marketing efforts with business objectives
• Management of external agencies and vendor relationships to support campaign execution and creative production

ASSUMPTION: This role requires a strategic thinker with proven leadership experience in B2B marketing, capable of driving growth and strengthening brand equity across multiple business units.

📋 Key Responsibilities

✅ Partner with EVP of Marketing to define brand strategy, market positioning, and audience segmentation

✅ Lead development and execution of comprehensive marketing plans to support business growth, drive revenue, and build brand awareness

✅ Manage, mentor, and grow a team of marketing professionals across content, digital, creative, and communications functions

✅ Coordinate campaigns, communications, and strategy with C-suite and enterprise leadership

✅ Execute and sustain strategic partnerships with community leaders, brand partners, and major cultural institutions

✅ Direct brand strategy enterprise-wide to ensure cohesion across primary and subsidiary brands

✅ Oversee creation and implementation of multi-channel campaigns, ensuring alignment with business goals and consistent brand messaging

✅ Analyze performance data to measure effectiveness of campaigns and inform data-driven marketing strategies and optimization efforts

✅ Collaborate with internal stakeholders and executive leadership to ensure marketing priorities align with organizational objectives

✅ Guide development of compelling content, creative assets, and thought leadership that elevates Cotton’s brand in the market

✅ Drive customer and market research efforts to identify trends, inform strategy, and uncover opportunities for innovation

✅ Manage external agencies and vendor relationships to support campaign execution and creative production

✅ Ensure brand consistency across all subsidiaries, campaigns, and customer touchpoints by enforcing brand guidelines and creative standards

✅ Lead cross-functional project planning and establish clear processes, timelines, and performance metrics for all marketing initiatives

✅ Support new service launches, corporate initiatives, and major company events with targeted marketing strategies

✅ Monitor industry trends and best practices to keep Cotton’s marketing efforts forward-thinking and competitive

✅ Report on ROI and key performance indicators to stakeholders and provide strategic recommendations based on insights and results

ASSUMPTION: This role requires a strong understanding of B2B marketing, leadership skills, and the ability to thrive in a fast-paced, entrepreneurial environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field (Master’s degree preferred)

Experience: 10+ years of experience in marketing, with at least 3-5 years in a leadership or director-level role

Required Skills:

• Proven experience building and executing successful B2B marketing strategies, preferably in service-based industries
• Demonstrated success in leading teams and managing large-scale, integrated campaigns
• Excellent communication, collaboration, and presentation skills
• Strong analytical skills with experience in marketing performance metrics and reporting
• Proficiency in CRM and marketing automation tools (e.g., Hubspot, Sprout Social, etc.)
• Deep understanding of digital marketing, content strategy, brand management, and lead generation
• Experience working with creative, content, and external agency partners
• Ability to thrive in a fast-paced environment and manage shifting priorities with agility and grace
• Highly organized, detail-oriented, and proactive in problem-solving and decision-making

Preferred Skills:

• Experience in the disaster recovery, restoration, or related industries
• Fluency in Spanish

ASSUMPTION: Candidates with experience in relevant industries and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Marketing role in Houston, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on Cotton Holdings services

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically disaster recovery, restoration, and related services

Company Size: 1,001-5,000 employees, providing a large, established organization with opportunities for growth and collaboration

Founded: 1996, with a rich history and strong reputation in the industry

Company Description:

• Cotton Holdings is a leading infrastructure support services company with subsidiaries conducting business under various brands
• Offers property restoration and recovery, construction, roofing, consulting, workforce staffing, temporary housing, and culinary services to public and private entities worldwide
• Headquartered in Katy, Texas, with international logistics centers and regional offices throughout North America

Company Specialties:

• Disaster Recovery
• Restoration
• Construction
• Roofing
• Logistics
• Culinary Services
• Temporary Housing
• Workforce

Company Website: cottonholdings.com

ASSUMPTION: Cotton Holdings' diverse range of services and subsidiaries offer unique opportunities for marketing professionals to gain experience in various aspects of the business.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the EVP of Marketing and working closely with C-suite and enterprise leadership

Reporting Structure: This role will manage a team of marketing professionals across content, digital, creative, and communications functions

Work Arrangement: On-site, full-time position with flexibility for project needs

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities as the company grows
• Opportunities to work on diverse projects across multiple subsidiaries and business units
• Possibility to advance to a VP or higher-level marketing role within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, given Cotton Holdings' size and diverse range of services.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional, collaborative work environment

Office Location(s): 840 W Sam Houston Pkwy N, 2nd Floor, Houston, Texas 77024, US

Geographic Context:

• Houston, Texas, is a large, diverse metropolitan area with a thriving business community
• The office is conveniently located near major highways and offers ample parking
• The area offers a wide range of dining, entertainment, and cultural attractions

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The office environment at Cotton Holdings is designed to foster collaboration and innovation, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the EVP of Marketing and other members of the marketing team
• Case study or presentation to showcase marketing strategy and execution skills
• Final interview with the CEO or another member of the executive leadership team

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Campaign execution and project management
• Communication and presentation skills
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare a portfolio or case studies showcasing your marketing strategy, execution, and results
• Research Cotton Holdings and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing Strategy, B2B Marketing, Brand Management, Campaign Management, Team Leadership, Marketing Performance, CRM, Marketing Automation, Digital Marketing, Content Strategy

ASSUMPTION: The interview process at Cotton Holdings is designed to assess candidates' strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• CRM: Hubspot
• Marketing Automation: Hubspot
• Social Media Management: Sprout Social
• Project Management: Asana or similar
• Design and Creative: Adobe Creative Suite, Sketch, or similar

ASSUMPTION: Cotton Holdings uses industry-standard tools and technologies for marketing, project management, and design. Proficiency in these tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Respect
• Accountability
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and responsive to changing priorities

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple projects and priorities simultaneously?
• Do you possess strong leadership skills and the ability to mentor and develop team members?

ASSUMPTION: Cotton Holdings values employees who are collaborative, results-driven, and adaptable, with a strong commitment to safety, integrity, and excellence.

⚠️ Potential Challenges

• Managing a diverse team with varying skill levels and areas of expertise
• Balancing multiple projects and priorities with competing deadlines
• Adapting to a fast-paced, entrepreneurial environment with shifting priorities
• Working with external agencies and vendors to ensure brand consistency and quality

ASSUMPTION: These challenges can be overcome by a strong leader with excellent communication, project management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position requires experience in B2B marketing and a strong understanding of service-based industries
• Cotton Holdings' diverse range of services and subsidiaries offers unique opportunities for marketing professionals to gain experience in various aspects of the business
• This role provides significant growth potential, given Cotton Holdings' size and diverse range of services

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in a diverse range of industries and business units, with significant growth potential.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new subsidiary launch
• Managing a rebranding campaign across multiple business units and customer touchpoints
• Conducting market research to identify trends and opportunities for innovation in disaster recovery and restoration services

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives and strategic challenges faced by the Strategic Marketing Director at Cotton Holdings.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Cotton Holdings and its subsidiaries?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does Cotton Holdings support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cotton Holdings measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These interview questions are designed to assess the strategic fit of the role, the company's support for professional development, and the key priorities and metrics for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare a portfolio or case studies showcasing your marketing strategy, execution, and results
• Research Cotton Holdings and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.